Zero to $10 Million

Shane Brett

Description

Zero to $10 Million is a practical step by step guide that teaches entrepreneurs’ how to build a $10 million dollar technology business.

It describes in detail how to create a great product, find a brilliant team, raise money from professional investors, and then scale the company globally.

It is what works in the “real world”.

This book is written by Shane Brett - a serial technology entrepreneur with many years’ experience of setting up, funding, and scaling technology start-ups worldwide. It follows the exact steps and processes he used to reach a $10 million dollar valuation and raise multiple rounds of funding from venture capital investors.

The text is perfect for aspiring entrepreneurs, budding founders, and anyone who wants to understand how to build a successful technology start-up from the ground up. It breaks down the mystery behind how to grow a new technology business and explains what it is actually like to be a start-up CEO and how to manage the daily challenges and constant stress.

Sujets

• Entrepreneuriat
• entrepreneur
• Emprendedor
• Business
• Economics
• Entrepreneurship
• Employabilité, métiers et formations

Informations

• Publié par: Business Expert Press
• Date de parution: 18 février 2021
• Nombre de lectures: 2
• EAN13: 9781953349699
• Langue: English

Extrait

Zero to $10 Million
Zero to $10 Million
How To Build an 8-Figure Technology Business
Shane Brett
Zero to $10 Million: How To Build an 8-Figure Technology Business
Copyright © Business Expert Press, LLC, 2021.
Cover design by Charlene Kronstedt
Interior design by Exeter Premedia Services Private Ltd., Chennai, India
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 400 words, without the prior permission of the publisher.
First published in 2021 by
Business Expert Press, LLC
222 East 46th Street, New York, NY 10017
www.businessexpertpress.com
ISBN-13: 978-1-95334-968-2 (paperback)
ISBN-13: 978-1-95334-969-9 (e-book)
Business Expert Press Entrepreneurship and Small Business Management Collection
Collection ISSN: 1946-5653 (print)
Collection ISSN: 1946-5661 (electronic)
First edition: 2021
10 9 8 7 6 5 4 3 2 1
Dedication
I would like to dedicate this book to:

• Conor & Darragh—My beautiful boys & best buddies for life.
• Ciara—For 20 years or adventure, love, and happiness We miss you every day.
• Dad—For making me the man I am today in every way.
• Neil—For being the best brother ever. I see you every time my boy’s smile.
• Mam—I miss our chats so much. Look after Neil for me.
• Sean and Dympna—For being the best in-laws on the planet.
• Catherine—For the years of friendship and support during the hardest year of my life.
• Emil—For being the best business mentor ever. Land and expand buddy!
• Simon & Graham—For being the best friends I guy could have.
• Porkpie—Pete, Mickey & Mick for being the best bandmates ever.
• Marian—For making me happy again. I am so excited about our future together.
Description
Zero to $10 Million is a practical step by step guide that teaches entrepreneurs’ how to build a $10 million dollar technology business. It describes in detail how to create a great product, find a brilliant team, raise money from professional investors, and then scale the company globally.
It is what works in the “real world”.
This book is written by Shane Brett—a serial technology entrepreneur with many years’ experience of setting up, funding, and scaling technology start-ups worldwide. It follows the exact steps and processes he used to reach a $10 million dollar valuation and raise multiple rounds of funding from venture capital investors.
The text is perfect for aspiring entrepreneurs, budding founders, and anyone who wants to understand how to build a successful technology start-up from the ground up. It breaks down the mystery behind how to grow a new technology business and explains what it is actually like to be a start-up CEO and how to manage the daily challenges and constant stress.
Keywords
start-up; entrepreneur; software; technology; venture capital; fundraising; seed funding round; series a funding; angel investment; fintech; founder; resilience
Contents
Introduction: Why I Wrote This Book
Part I
Chapter 1 Turning an Idea Into a Company
Chapter 2 Building a Product
Chapter 3 Building a Team
Chapter 4 Managing Company Cash Flow
Chapter 5 Marketing the Business
Part II
Chapter 6 Pricing the Product
Chapter 7 The First Client
Chapter 8 Fundraising
Chapter 9 Building a Team of Trusted Advisors
Part III
Chapter 10 Personal Resilience
Chapter 11 Managing Your Investors
Chapter 12 Selling to Large Companies
Chapter 13 Scaling the Company Globally
Chapter 14 Innovating for Growth
Chapter 15 Securing a Series A Funding Round
Chapter 16 Conclusion
About the Author
Index
Introduction
Why I Wrote This Book
This is the book I wanted to read when I was starting out—and I could not find it anywhere.
When I was setting up my technology company, there was no practical, step-by-step guide to reaching Series A funding.
This book is the new playbook for business founders to reach that important milestone.
It is a detailed start-up guide to taking the correct steps to attain an eight-figure valuation in under three years. It has been tried and tested and follows the exact template and processes I used to reach that point with my own technology business.
Many of the existing start-up books I devoured in my early days were by wealthy investors, ivory tower academics, or members of the “Silicon Valley Boys Club.”
I did not want that. I needed “Real World” advice on how to build a new product, find an awesome team, put a great pitch deck together, find fantastic clients, and raise millions of dollars in seed capital. I needed something I could dip into and digest quickly. A book that understood that my funds were limited, and I also had a family to support, with limited financial means to make a success of the company.
This book fills that gap.
It breaks down the mystery behind how to set up, fund, and scale a technology business.
It doesn’t tell you theoretically what you should do. It tells you exactly what I did to reach a $10 million dollar valuation.
Growing a new technology start-up follows a well-established pattern—one I didn’t know existed when I started out. This book brings structure to that pattern.
It explains what it is actually like to be a start-up CEO. How to manage the daily challenges and constant stress. It identifies when you should start speaking to seed investors, how to market your product, and then find initial clients. It explains how institutional funding works, when to target larger companies and how to set the business up to reach Series A funding.
There is a template underlying the path from Day 1 of a new business to reaching a $10 million dollar valuation. For the first time, this book documents these processes, lifts the lid on the steps to take, explains what adds the most value, what will work, and what won’t. It explains how to overcome the constant roadblocks and knockbacks you will experience along the way.
The “struggle” of the start-up CEO is like nothing else in business. The endless grind wears most entrepreneurs down. The challenge of trying to keep your personal life on track and the business solvent is too much for most people. And with good reason. The pressure goes on every day for years and it often happens while your funding is running out, payroll is approaching, suppliers are screaming to be paid, and existing clients are getting cranky.
Everyone knows setting up a business is backbreaking work and incredibly stressful. This book will help alleviate some of that stress by breaking down what you need to do, when you need to do it, and how to successfully move to the next stage of company growth.
When I was considering starting a company, I searched hard for a detailed, real life, practical guide explaining how to build a new technology business from scratch. One that was written by someone who had actually done it and was aimed at a new entrepreneur that had never worked in the technology industry before but had ambitions to scale the business globally.
It took me five years to build a company from nothing to being offered a Series A funding deal at a valuation of $10 million dollars. I honestly believe I could have done it in half that time if I had known what’s in this book.
I wasted months, even years in some cases, going down the wrong route for funding, targeting the wrong initial clients, and building the wrong products—simply because I didn’t know any better.
The entrepreneur’s journey is a fantastically rewarding one—you are trying to create new wealth out of nothing but brain power—an idea in your head.
There is a series of key steps and developments that need to take place to grow your new idea into an eight-figure valuation. This book provides the guide to reaching that milestone.
This is what works in the “Real World.”
How the Book Is Structured
This book is structured over a typical three-year period from the very first start-up steps, right through to securing a Series A funding deal. While it focuses on technology company start-ups and those that sell software to business customers, the lessons and suggestions in here are applicable to any new start-up business globally.
Part I of the book focuses on typical business activities in year one. This includes setting the business up, building an initial version of your product, and finding the first couple of team members you will need to grow the company. It also covers how to market the new business successfully, while managing cash flow to ensure the company does not go bankrupt in that challenging first year.
Part II moves onto year two. It covers how to find and implement your first real business client and how to begin the process of identifying suitable investors. It explains the typical angel and seed funding process and looks at how to find great “trusted advisors” (e.g., accountants, lawyers) to help you scale the business quickly.
Part III covers year three. This includes the personal resilience you will need to keep successfully growing the company over many years. This includes how to sell the product to large organizations and then how to maintain innovating, while scaling your company globally and securing Series A funding at a valuation in excess of $10 million.
PART I
CHAPTER 1
Turning an Idea Into a Company
Solve Your Own Problem
Find out what annoys you and start thinking about a solut