Summary of John Mullins's The Customer-Funded Business

Everest Media

Description

Please note:This audiobook has been generated using AI Voice. This is a companion version & not the original book.
Sample Book Insights:
#1 Entrepreneurship is an important field to be in, not only because of the money and the fame, but also because it creates a lot of the jobs in the future.
#2 The author is a professor of entrepreneurship at the Kellogg School of Management at Northwestern University. He has written the books The New Business Road Test and Getting to Plan B, which teach readers how to start and grow their companies with the capital of their customers.
#3 The book addresses the five customer-funded business models and the key questions that should be asked when considering and pursuing each of them. It also addresses the key implementation questions that will surely arise.
#4 In 1995, the Coca-Cola company entered India, where it had never operated before. It needed maps to locate its new bottlers, so the company hired the Vermas, who had just started an IT training business, to provide it with digital maps.

Sujets

• Corporate finance
• Général

Informations

• Publié par: Everest Media LLC
• Date de parution: 09 mars 2022
• Nombre de lectures: 0
• EAN13: 9781669360254
• Langue: English
• Poids de l'ouvrage: 209 Mo

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