Humanizing B2B

James Trezona, Paul Cash

Description

• Based on both authors’ extensive, and successful, experience in running B2B marketing agencies.

• Both inspires and explains, recognizing that for readers to change they must feel the need to do it and understand what to do.

• Synthesizes the latest thinking about humanized B2B, so readers can grasp the scope and potential for change.

• Includes a detailed examination of the latest independent research into B2B marketing, which backs up the thinking in the book.

• Practises what it preaches by treating its readers as human beings who want an enjoyable and engaging reading experience.

The Meteor is Coming                                                                                   3

PART ONE: why B2B has to change

What You're Doing Isn't Working                                                               

The New Truth                                                                                             

Human to Human                                                                                         

PART TWO: humanizing B2B — what you need to know

The Way We Think                                                                                       

The Five Principles of Humanizing B2B                                                   

Storynomics                                                                                                 

The Likeability Factor                                                                                 

The Undeniable Facts                                                                                 

Rise Up B2B                                                                                                 

About the Authors                                                                                       

Acknowledgements

Sujets

• Marketing de contenu
• ABM
• Promotion
• Business
• Advertising
• Economics
• Entrepreneurship
• Marketing
• Communication persuasive

Informations

• Publié par: Practical Inspiration Publishing
• Date de parution: 02 mai 2022
• Nombre de lectures: 6
• EAN13: 9781788603577
• Langue: English
• Poids de l'ouvrage: 720 Mo

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