Living the 1.5 Degree Lifestyle , livre audio

New Society Publishers - Lloyd Alter

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Informations

Description

Co-op available
Galleys available to sales reps, trade publications, and long-lead media
Digital galleys on Edelweiss
National advertising
- Google, Facebook, Amazon, Green Lifestyle, Harrowsmith
National print campaign
- Sierra, Green America, Yes!, Mother Jones, Grist, Treehugger, Medium, The Guardian, Green LIfestyle, Bloomberg Green
Online/social media campaign
- A+ page on Amazon
- Livestream event and giveaway with author
- Promotion via author's networks including Twitter, Treehugger
- Outreach to organizations and groups like 350.0rg, Resilience.org, Global Footprint Network
- Promotion on New Society Publishers social media platforms including Facebook, Twitter, LinkedIn, our blog, Pinterest, Instagram, in-house newsletter, and YouTube
General eBook marketing plans
- eBook will be available at the same time as print publication to maximize sales
- eBook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed
- Publisher and author will be promoting both e and p through social media
Excerpts in
- Yes!, Sierra, Green America, Treehugger, Medium, Corporate Knights, Resurgence & Ecologist, Pure Green
Promotion through the author's website:www.1pt5degree.ca

Lloyd Alter has written 13,710 posts for TreeHugger and about 1,000 on the Mother Nature Network
His work attracts about a half-million pageviews per month.
He has a dedicated following for the daily TreeHugger Newsletter with 150,000 subscribers.
In order to meet the International Panel on Climate Change recommendations to stop climate warming, each person must emit 2.5 tonnes of CO2 per person per year or less.
In an attempt to model what this might look like in real life, the author embarked on a 12 month project to live on only 2.5 tonnes of carbon
This book is a manual for living the 1.5-degree lifestyle, looking at the choices and trade-offs that we have to make to get there.
The author looks at the carbon cost of everything that we do in our lives, to help people make choices about what makes the most impact on climate change
The author takes us on a journey following hs daily activities and own daily footprint
The author shares personal anecdotes like how he calculated the cost of his family's favorite take out meal of fried chicken and the surprising results that came from that.
It's a model that can influence our personal lives, but can also guide policy, from urban planning to agriculture
The author interviews others and looks at their activities in an attempt to find out other people's successes, failures and challenges.
Differs from other books on low carbon lifestyles
- Includes detailed explanations and analysis of what embodied carbon which most books about reducing carbon footprints ignore
- It explains what embodied carbon is, how to measure it and why it is important which has been mostly ignored
- Helps readers understand where our carbon emissions come from,
- Provides tools for measuring consumption Alter is a graduate of the University of Toronto School of Architecture with the Alpha Rho Chi Medal

Audience

Those looking to live a greener lifestyle and who want to learn ways to change their lifestyle for the biggest impact. This includes readers of Treehugger and the Mother Nature Network.

Acknowledgments

The 1.5-Degree Lifestyle: Introduction

1. What's the 1.5-Degree Lifestyle?

2. Equity, Fairness, and the 2.5-Tonne Budget

3. Why Individual Actions Matter

4. Energy, Efficiency, and Sufficiency

5. What We Eat

6. How We Live

7. How We Move

8. Why We Buy

9. Conclusion: In Pursuit of Sufficiency

Notes

Index

About the Author

About New Society Publishers

Sujets