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Blunders in International Business

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192 pages
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
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1 2 3 4 5
Contents
Preface Introduction The Role of Culture The Role of Communication Structure Production Location/Layout Product Package Color Summary Names Product Names Company Names Summary Marketing Promotions Pricing Summary Translation Carelessness Multiple Meanings
vii 2 3 9 13 17 17 19 28 32 33 36 36 46 47 49 51 74 78 80 80 91
vi
6
7
8
9
Idioms Summary
CONTENTS
Management Cultural Differences Poor Personnel Choices Labor Relations Summary
Strategic Management Entry Mode Supply Problems Complex Problems Additional Mistakes Summary
Other Areas of International Business Legal Finance Market Research Summary
Lessons Learned Adaptation Nationalism Promotion Translation Market Research Conclusion
Notes Index of Companies Index of Places Index of Products
96 99
101 104 108 111 113
115 115 121 125 129 135
137 137 144 146 155
157 157 158 159 160 166 167
170 173 177 181