Breakthrough

Scott Duffy

Description

Discover Your Next Breakthrough Idea

Every company starts with one idea—that one passion that keeps you up at night, gets you up every morning, and drives you to create something bigger than yourself.
Turning an idea into a thriving business requires more than just passion. You'll need to think big, take risks, and be able to step back and recognize game-changing ideas that may already be in front of you. Those are your aha! moments.
Business growth expert and serial entrepreneur Scott Duffy shares his journey and the aha! moments that led to launching and selling new businesses to innovators like Richard Branson's Virgin Group. Duffy also shares the stories of entrepreneurs who have turned their ideas into multi-million-dollar businesses, like Shaun White, Tony Robbins, Daymond John, and Gary Vaynerchuck, to help you:

• Be a nimble leader who makes quick buy smart decisions


• Unlock hidden gems in your business with the power of finding your "Why?"


• Apply growth strategies designed to scale your business in today's economy


• Build a positive company culture by bringing in the right people


• Determine which next step is right for your business after launch


• Create sustainability with efficient, effective processes


• Learn from your mistakes and turn failures into fortunes

Sujets

• Santé et bien-être
• Développement personnel
• Entrepreneuriat
• entrepreneur
• Emprendedor
• Leadership
• Business
• Success
• Economics
• Entrepreneurship
• Employabilité, métiers et formations
• Personal Growth
• Strategic Planning

Informations

• Publié par: Entrepreneur Press
• Date de parution: 24 juillet 2018
• Nombre de lectures: 4
• EAN13: 9781613083826
• Langue: English

Extrait

An idea can come from anywhere: families, colleagues, friends, or a sign on the side of the road. Entrepreneurs live for that breakthrough moment where you find the missing piece that elevates an idea from good to great. Scott s book breaks down what it means to not just find but create the opportunities to catapult your success.
-J EFFREY H AYZLETT , P RIMETIME TV R ADIO H OST , S PEAKER , A UTHOR, AND P ART -T IME C OWBOY
This book isn t just about getting started. It s about building the foundation for a great company and living the life of your dreams.
-B RIAN S MITH , F OUNDER OF U GG
Real life principles that actually work.
-F RANK S HANKWITZ , C REATOR AND C OFOUNDER OF THE M AKE -A-W ISH F OUNDATION
Scott Duffy demonstrates that it doesn t matter how big your dream. If you apply the lessons in Breakthrough , you can go from underdog to leader of the pack.
-R UDY R UETTIGER , N OTRE D AME F OOTBALL P LAYER I NSPIRATION FOR THE M OVIE R UDY
I m an avid reader of business books and am so thrilled that someone finally wrote this book, which covers business and the (more important) personal side of entrepreneurship. Learning from a seasoned entrepreneur (rather than a professor) makes all the difference. Scott s been in the trenches, and that makes this book a must-read for all entrepreneurs!
-K ALIKA Y AP , P RESIDENT OF E NTREPRENEUR O RGANIZATION L OS A NGELES AND CEO OF C ITRUS S TUDIOS
Breakthrough is a must-read for anyone who wants to achieve more in their life. It s a perfect roadmap for you both personally and professionally.
-R ANDY G ARN , T HE N EW Y ORK T IMES B ESTSELLING A UTHOR
The perfect solution for anyone who has ever asked, How do I succeed in business?
-G REG R EID , B ESTSELLING A UTHOR , S PEAKER, AND F ILMMAKER
Scott Duffy is a natural storyteller. His entertaining style of delivering a message ignites the aha moments needed to break through to the next level.
-A LAN T AYLOR , TV AND R ADIO H OST AT E NTREPRENEUR M EDIA
Scott s ability to connect with his audience is unparalleled. His passion for life and to help others is infectious. In Breakthrough , he shares how to harness your passion to create the life of your dreams.
-J ASON R EID , C O -CEO OF THE N ATIONAL S ERVICES G ROUP
In Breakthrough, Scott shares how to combine the right mindset, the right team, and the right resources to create the business of your dreams.
-M YLES K OVACS , C OFOUNDER OF DUB M AGAZINE
Scott Duffy s insights, hard-hitting stories, and power-packed strategies make Breakthrough worth every penny. If you feel like you re running in circles with your business and running out of ideas to propel you forward, buy this book!
-K EDMA O UGH , I NNOVATION D IRECTOR SBDC AND A UTHOR OF T ARGET F UNDING
Scott is one of the most positive, dynamic, and creative people I have had the good fortune to know. No one is better at helping entrepreneurs achieve breakthroughs-both personally and professionally-than Scott Duffy!
-D OUG B RIGNOLE , M R . U NIVERSE AND M R . A MERICA W INNER , A UTHOR , S PEAKER, AND E NTREPRENEUR
It s not just about starting strong; it s about finishing even stronger. Scott Duffy shares how to Breakthrough at every stage in your business and build winning companies!
-J ENNIFER R ULON , MS, O WNER AND USA T RIATHLON L EVEL I C OACH AT JENRULON.COM
Taking your business to the next level requires a whole new set of skills. If you have plateaued and you re ready to crush it, Scott Duffy s new book Breakthrough will show you exactly what you need to reach that level, scale any new venture, and keep climbing.
-S UMMER F ELIX -M ULDER , C OFOUNDER OF T HE D RAW S HOP

Entrepreneur Press, Publisher
Cover Design: Andrew Welyczko
Production and Composition: Eliot House Productions
2018 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.


ebook ISBN: 978-1-61308-382-6
To Lily and Lexi
I am so proud to be your dad.
contents

foreword by david meltzer
introduction
brace!
Post Launch!
Aha Moments: Five-Year-Old Fridays and the Power of Asking Why
How I Turned the Worst Day Into the Best Day of My Life
breakthrough one
Unlocking Your Idea
chapter one
so what s your big idea?
The Secret to Turning Your Dreams into Reality
Passion
Sometimes There s Oil Right Under Your Feet
Are You Sitting on Top of a Billion-Dollar Idea?
How to Harness the Power of the Entrepreneur Economy
Small Is the New Big: Why Crushing Big Companies Has Never Been Easier
Five Steps to Bring Your Idea to Light
Learn to Let Go
chapter two
what you need to know when getting started
The Sure Thing
The Fastest Way to Lose Your First Million (or Keep It)
All for One and One for All: Entrepreneurs and Relationships
How Do You Juggle All Your Priorities as an Entrepreneur?: Super Balls and Glass Balls
10,000 Reasons You Will Succeed
The Power of Visualization: What I Learned from the World s Greatest Snowboarder
Dreaming Big: The True Story of Rudy, Football s Biggest (and Smallest) Underdog
chapter three
the most important decision you will ever make: who is your tribe?
Crabs in a Bucket: Maybe It s Time to Change the Circle of People Around You
Your Fab Five
Personal Branding 101: What Do Those Note Cards Say About You?
breakthrough two
Assembling Your Resources
chapter four
business planning
Goals and How to Achieve Them: Building Biceps and Businesses
Let the Numbers Tell Your Business Story: Start with the Last Page First
The One-Page Plan
Why You Need an Exit Strategy in Place from Day One
Not Every Problem Is Meant to Be Solved
chapter five
securing your crew
Know Your Strengths (and Theirs): How Having the Right People Can Make a Difference
Identify Your Entrepreneurial Kryptonite
Your Role as the Entrepreneur CEO
Talent Assessment Matters
The Perfect Partner?
Outsourcing 101: This Is What You Asked For!
chapter six
unlocking creativity
Culture Is King
Innovation, Creativity, and Building a Killer Culture
What I Learned from Chase Jarvis on Harnessing Your Team s Creativity
Creating Your Own Work-Life Balance
How to Have a Killer Culture
Creative Accountability: Finally, an Award for Screwing Up
chapter seven
raising capital
Bootstrapping 101
Where Will the Money Come From?
The Big Meeting Mentality: Winning Over Investors
How to Keep Your Deal Moving Forward
The Callback: The Art of Turning Interest Into Capital
Tricks of the Trade: What You Need to Consider When Striking a Deal
breakthrough three
Taking Your Idea to Market
chapter eight
getting in the game
Find a Way to Simple First
The Power of Doing One Thing
Riches in Niches: How to Grow Further and Faster With Far Less Capital
Those Girls Don t Surf!: Authenticity Is Everything
Lessons From Buck s Pancake House: Building a Business Is Like Following a Recipe
chapter nine
speaking to your customers
Crickets: How to Leverage Partnerships to Grow and Scale Your Business
How to Build a Business Empire One Bottle of Wax at a Time
Let Social Media Be Your Sales Force
Your Buyer Blueprint
breakthrough four
Growing and Scaling for the Long Term
chapter ten
the entrepreneur s road map for lifelong success
Training with Navy SEALs
Three Reasons Why Companies Fail
Biggest Mistakes Companies Make When Scaling Their Business
Being Brave: Thinking Out of the Box
5X Your Company s Valuation
Turn Expenses Into Profits
Create Bolt-On Businesses (BOBs)
Become a Brand Ambassador, Social Influencer, and/or Contributor
Pace Yourself: Growth Kills Cash
Not Connecting With the Market? Find Your Core Message
chapter eleven
what to do when things go sideways
Panic Faster: Before It s Too Late
17 Days, the Value of a Mentor, and the Importance of Being Brutally Honest
We re Out of Toilet Paper: Why You Should Never Quit
Staying Calm During Chaos: Learning How to Crash
epilogue
final thoughts: fill your cup first
appendix
your business breakthrough checklist
Directions
1. Get Your Personal House in Order
2. Create Your Plan
3. Build Your Team
4. Accumulate Your Resources/Raise Capital
5. Leverage Technology
6. Create Your Product or Service-Go to Market
7. Partnerships/Distribution
8. Marketing, Advertising, and Public Relations
9. Sell! Sell! Sell!
10. Accelerate Your Growth and Scale
Last But Not Least

acknowledgments

about the author

index
foreword by david meltzer

S cott Duffy and I live on the same vibration. We ve worked on all sorts of projects together and have shared so many friends, associates, and business partners that it s unreal. Sports 1 Marketing is well represented in that shared history, as well as my media company, S1Media House, with various podcasts, and shows like Elevator Pitch and Business and Burgers . Our vibration is attracting more and more like-minded people to make a lot of money, help a lot of people, and have a lot of fun. I d like to think that we both exercise a consistent and persistent pursuit of our chosen passions, which for Scott, is helping people to live their dreams.
Knowing Scott all these years has given me a unique insight into who he is. Scott has had the opportunity to work with big personal brands like