Available Means of Persuasion, The
143 pages
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English

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Description

From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric explores the ways that public rhetoric has changed due to emerging technologies that enable us to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements. David M. Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.

Informations

Publié par
Date de parution 19 mars 2012
Nombre de lectures 0
EAN13 9781602353114
Langue English
Poids de l'ouvrage 2 Mo

Informations légales : prix de location à la page 0,0050€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

New Media Theory
Series Editor, Byron Hawk
The New Media Theory series investigates both media and new media as a complex ecological and rhetorical context. The merger of media and new media creates a global social sphere that is changing the ways we work, play, write, teach, think, and connect. Because this new context operates through evolving arrangements, theories of new media have yet to establish a rhetorical and theoretical paradigm that fully articulates this emerging digital life.
The series includes books that combine social, cultural, political, textual, rhetorical, aesthetic, and material theories in order to understand moments in the lives that operate in these emerging contexts. Such works typically bring rhetorical and critical theories to bear on media and new media in a way that elaborates a burgeoning post-disciplinary “medial turn” as one further development of the rhetorical and visual turns that have already influenced scholarly work.
Other Books in the Series
Mics, Cameras, Symbolic Action: Audio- Visual Rhetoric for Writing Teachers , by Bump Halbritter (2012)
Avatar Emergency by Gregory L. Ulmer (2012)
New Media/New Methods: The Academic Turn from Literacy to Electracy , edited by Jeff Rice and Marcel O’Gorman (2008)
The Two Virtuals: New Media and Composition , by Alexander Reid (2007). Honorable Mention, W. Ross Winterowd/ JAC Award for Best Book in Composition Theory, 2007.


The Available Means of Persuasion
Mapping a Theory and Pedagogy of Multimodal Public Rhetoric
David M. Sheridan, Jim Ridolfo, and Anthony J. Michel
Parlor Press
Anderson, South Carolina
www.parlorpress.com


Parlor Press LLC, Anderson, South Carolina, USA
© 2012 by Parlor Press
All rights reserved.
Printed in the United States of America
S A N: 2 5 4 - 8 8 7 9
Library of Congress Cataloging-in-Publication Data
Sheridan, David M. (David Michael)
The available means of persuasion : mapping a theory and pedagogy of multimodal public rhetoric / David M. Sheridan, Jim Ridolfo, and Anthony J. Michel.
p. cm. -- (New media theory)
Includes bibliographical references and index.
ISBN 978-1-60235-308-4 (pbk. : alk. paper) -- ISBN 978-1-60235-309-1 (alk. paper) -- ISBN 978-1-60235-310-7 (adobe ebook) -- ISBN 978-1-60235-311-4 (epub)
1. Persuasion (Rhetoric) 2. Persuasion (Rhetoric)--Study and teaching. 3. Communication--Study and teaching. 4. Communication--Technological innovations. I. Ridolfo, Jim, 1979- II. Michel, Anthony J. III. Title.
P301.5.P47S54 2012
808--dc23
2012005615
1 2 3 4 5
Cover design by Jim Ridolfo and David Blakesley.
Cover image: Photograph by Jim Ridolfo. Used by permission.
Printed on acid-free paper.
Parlor Press, LLC is an independent publisher of scholarly and trade titles in print and multimedia formats. This book is available in paper, cloth and eBook formats from Parlor Press on the World Wide Web at http://www.parlorpress.com or through online and brick-and-mortar bookstores. For submission information or to find out about Parlor Press publications, write to Parlor Press, 3015 Brackenberry Drive, Anderson, South Carolina, 29621, or email editor@parlorpress.com.


Contents
Acknowledgments
Introduction
PART I: Foundational Terms
1 Kairos and the Public Sphere
PART II: Kairotic Inventiveness and Rhetorical Ecologies
2 Multimodal Public Rhetoric and the Problem of Access
3 Kairos and Multimodal Public Rhetoric
4 Composing with Rhetorical Velocity: Looking Beyond the Moment of Delivery
5 Challenges for an Ecological Pedagogy of Public Rhetoric: Rhetorical Agency and the Writing Classroom
PART III: The Challenges and Possibilities of Multimodal Semiosis
6 A Fabricated Confession: Multimodality, Ethics, and Pedagogy
7 Public Rhetoric as the Production of Culture
PART IV: Practice and Pedagogy: A Synthesis
8 Case Study: The D Brand
9 Multimodal Public Rhetoric in the Composition Classroom
Notes
Works Cited
Appendix
Index to the Printed Book
About the Authors


Acknowledgments
In this book we join with a growing number in our field who argue that writing is not the result of a single individual working in isolation, but necessarily involves multiple collaborators, technologies, texts, and discourses. It is particularly fitting, then, that we take a moment to name some of the more salient ways that others supported this book. First, we are grateful for the support of David Blakesley, founder and publisher of Parlor Press, and Byron Hawk, the editor of Parlor’s New Media series. The guidance David and Byron provided, from their review of our proposal to the finished product contained here, was invaluable. Similarly, we are grateful to the two reviewers who read an early draft of this manuscript and made many useful suggestions for revision, and to Terra Williams, who meticulously copyedited the final manuscript. This book is stronger because of their input.—D.M.S., J.R., A.J.M.
I have been very lucky over the past nine years to have worked in an intellectually rich culture created by colleagues (undergraduates, graduate students, staff, faculty, and community partners) in the Michigan State University Writing Center, the Rhetoric and Writing program, and the Residential College in the Arts and Humanities. I am grateful to all of the many people who, over the past several years, have been willing to engage with me in conversation about the issues we take up in this book. I’m reluctant to name names, for fear of leaving someone out. I do, however, want to say a special word of thanks to Bump Halbritter, Bill Hart-Davidson, John Monberg, and Terese Monberg, who read early drafts of various portions of this book and provided useful feedback. Additionally, I would like to thank Ann Folino White for graciously sharing her research on “Cotton Patch,” an example of multimodal public rhetoric that we discuss in the introduction. I am indebted to Adam Sheridan for drawing my attention to Bruno Latour’s “Where Are the Missing Masses? The Sociology of a Few Mundane Artifacts.” I would like to thank Mark Sleeman for agreeing to share the SearchMTR materials we discuss in chapter 9. Finally, thanks to my coauthors and to my family for putting up with me throughout the process of writing this book. I know I wasn’t always easy to deal with. —D.M.S.
When I was a MA student at Michigan State University, I started to argue and pick fights with Dave Sheridan. These arguments were some of the most productive and enjoyable moments of my graduate experience and this book is a record of some of them. I’m thankful to Dave for taking the time to argue with the younger version of myself and guiding the transformation of those discussions into this book. I’m also indebted to my graduate faculty at Michigan State, specifically Julie Lindquist, Malea Powell, Jeff Grabill, Dean Rehberger, Dànielle DeVoss, Bill Hart-Davidson, and Ellen Cushman, as well as my undergraduate mentors Libby Miles and Bob Schwegler. Their mentorship and support has been a constant source of strength for me. I would also like to acknowledge my life partner Janice Fernheimer for her love, encouragement, and sense of humor during the duration of this project. Janice, thank you. —J.R.
It would be impossible to locate the moment when our collective work on this book began, let alone the many people who have supported me in the process. I am particularly grateful to David Sheridan, the architect of this project, and Jim Ridolfo, who, as both rhetorician and activist, inspired it. In addition, I owe a debt of gratitude to the many faculty, students, and staff at the institutions where I have been fortunate enough to work over the past ten years, including Michigan State University, California State University, Fresno, and Avila University. I am particularly grateful to the faculty and students with whom I worked for four amazing years at Fresno and over the past five years at Avila. While there is not adequate space to name all of the people who deserve my gratitude, I would be remiss if I did not make mention of a few people without whose extraordinary generosity I would never have had the opportunity to do the kind of work I love so much. I am particularly indebted to Daniel Mahala who introduced me to the field of composition and rhetoric almost two decades ago and who has had no small impact on the work in this book. I am also grateful Dean Rehberger, Diane Bruner, Rick Hansen, Jody Swilky, Jeff Myers, and the members of the “Rhetoric Society” at California State University for their enduring support and intellectual generosity. Finally, this work would not have been possible except for the love, encouragement and support of my parents, Anthony N. and Leone L. Michel, and my two beautiful children, Leo and Kate. —A.J.M.
We are grateful for permission to reprint portions of this book that were previously published in “Kairos and New Media: Toward a Theory and Practice of Visual Activism.” Enculturation 6.2 (2009): n. pag. and “‘The Available Means of Persuasion’: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric.” JAC 25.4 (2005): 803–844 (Reprinted in Plugged In: Technology, Rhetoric, and Culture in a Posthuman Age . Ed. Lynn Worsham and Gary Olson. Cresskill, NJ: Hampton Press, 2008. 61–94).




Introduction
The ‘magic’ of the Internet is that it is a technology that puts cultural acts, symbolizations in all forms, in the hands of all participants; it radically decentralizes the positions of speech, publishing, film making, radio and television broadcasting, in

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