Entrepreneur Voices on Growth Hacking

The Staff Of Entrepreneur Media

Description

FACT: There is no ultimate blueprint or rulebook to Growth Hacking.


Yes, we know that companies like Airbnb, Uber, and Dropbox have been touted as the case studies for industry disruption and immense growth. But the growth hacking strategies that made them successful sometimes only work once. Lucky for you, there's no shortage of growth hacks.



Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same. Dive into this book, and you'll learn how to:

• Achieve rapid business growth with strategic partnerships


• Monetize your brand with out-of-the-box content marketing


• Streamline every process with a team of hard-working specialists


• Build a tribe of brand ambassadors to expand your reach and boost your business


• Drive your vision forward with Reid Hoffman's OODA model

Plus, take a page from the playbooks of rule-breaking businesses like Dollar Shave Club, UGG Boots, Glossier, and Dō.

Sujets

• Entrepreneuriat
• entrepreneur
• Emprendedor
• Business
• Economics
• Strategic management
• Entrepreneurship
• Employabilité, métiers et formations

Informations

• Publié par: Entrepreneur Press
• Date de parution: 15 mai 2018
• Nombre de lectures: 15
• EAN13: 9781613083871
• Langue: English

Extrait

Entrepreneur Press, Publisher
Cover Design: Andrew Welyczko
Production and Composition: Eliot House Productions
2018 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful.
Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
ebook ISBN: 978-1-61308-387-1
CONTENTS
FOREWORD BY SHAUN BUCK
PREFACE
NOT YOUR AVERAGE HACKING ADVICE
PART I
A CRASH COURSE ON GROWTH HACKING
CHAPTER 1
GROWTH HACKING IS ALL IN YOUR HEAD
by Andrew Medal, founder of Agent Beta, serial entrepreneur, and author
CHAPTER 2
FIVE GROWTH HACKING MYTHS FOR SOFTWARE ENTREPRENEURS
by Matthew Capala, founder of Alphametic, speaker, and author
CHAPTER 3
THE ENTREPRENEUR S GUIDE TO HIRING A KICKASS GROWTH HACKER
by Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics
CHAPTER 4
TO GROW A BUSINESS, EXPECT SOME CHAOS
by Andrew Leonard, contributor for Entrepreneur magazine
CHAPTER 5
HOW ACCELERATORS CAN HELP OR HURT YOUR STARTUP
by Yaov Vilner, co-founder and CEO of Ranky and startup mentor
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH MATTHEW POLLARD
CHAPTER 6
SUCCESSFULLY ORCHESTRATE THE EXPANSION OF A GROWING COMPANY
by Marty Fukuda, COO of N2 Publishing
CHAPTER 7
WHY YOU SHOULD IGNORE THE SUCCESS OF FACEBOOK AND UBER
by Per Bylund, assistant professor of entrepreneurship at Oklahoma State University
CHAPTER 8
HOW GROWTH HACKING IS REDEFINING MARKETING
by Brett Relander, founder of X1 Sports Nutrition
CHAPTER 9
IS GROWTH HACKING RIGHT FOR YOUR COMPANY?
by Eric Siu, CEO of Single Grain, digital marketer, and speaker
CHAPTER 10
GROWTH HACKING GONE WRONG
by Raad Mobrem, startup founder and entrepreneur
PART I
A CRASH COURSE ON GROWTH HACKING-REFLECTIONS
PART II
GROWTH HACKS FOR YOUR MARKETING
CHAPTER 11
GROWTH HACK STRATEGIES ANY BUSINESS CAN USE
by Sujan Patel, co-founder of Web Profits and growth marketer
CHAPTER 12
FIVE GROWTH HACKING SECRETS FOR YOUR SAAS BUSINESS
by Thomas Smale, founder of FE International and serial entrepreneur
CHAPTER 13
FIVE GROWTH HACKS FOR APP DOWNLOADS
by Steve Young, founder of App Masters and app marketing consultant
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH BRIAN SMITH
CHAPTER 14
SIX GROWTH HACKING TIPS FOR CONTENT MARKETERS
by Abdullahi Muhammed, founder of Oxygenmat, writer, and entrepreneur
CHAPTER 15
SIX GROWTH HACK TECHNIQUES YOU CAN TRY TODAY
by Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics
CHAPTER 16
SEVEN THINGS TO OUTSOURCE IMMEDIATELY TO SCALE YOUR BUSINESS
by Sujan Patel, co-founder of Web Profits and growth marketer
PART II
GROWTH HACKS FOR YOUR MARKETING-REFLECTIONS
PART III
GROWTH HACKING RELATIONSHIPS
CHAPTER 17
THE COMPANY THAT STOPPED SELLING TO ITS CUSTOMERS
by Lydia Belanger, associate editor at Entrepreneur Media
CHAPTER 18
WHAT SMALL BRANDS DO THAT BIG NAMES CAN T
by Adam Elder, contributor for Entrepreneur magazine
CHAPTER 19
TWO LESSONS FROM THE AMAZON-WHOLE FOODS MERGER
by Per Bylund, assistant professor of entrepreneurship at Oklahoma State University
CHAPTER 20
TEN STEPS TO FORMING LONG-LASTING STRATEGIC PARTNERSHIPS
by Michel Koopman, founder and CEO of 2Swell
CHAPTER 21
RELATIONSHIPS ARE WHAT LEVERAGE HARD WORK INTO SUCCESS
by Gerard Adams, founder of Fownders, serial entrepreneur, and angel investor
PART III
GROWTH HACKING RELATIONSHIPS-REFLECTIONS
PART IV
HACKING YOUR INDUSTRY FOR GROWTH
CHAPTER 22
WHY YOU SHOULD FOCUS ON DIFFERENT AND BETTER, NOT MORE
by Jess Ekstrom, founder and CEO of Headbands of Hope and speaker
CHAPTER 23
HOW THE DOLLAR SHAVE CLUB DISRUPTED A MULTIBILLION-DOLLAR INDUSTRY
by Jaclyn Trop, contributor for Entrepreneur magazine
CHAPTER 24
HOW GLOSSIER HACKED SOCIAL MEDIA TO BUILD A CULT-LIKE FOLLOWING
by Alyssa Giacobbe, contributor for Entrepreneur magazine
CHAPTER 25
12 COMPANIES DISRUPTING MONEY EXCHANGE
by Andrew Medal, founder of Agent Beta, serial entrepreneur, and author
CHAPTER 26
HOW THE STARS OF FIXER UPPER TRANSFORMED A TOWN IN TEXAS
by Maggie Gordon, contributor for Entrepreneur magazine
CHAPTER 27
THIS DESIGNER BUCKED FASHION NORMS. LEARN WHY IT WORKED.
by Stephanie Schomer, senior editor at Entrepreneur magazine
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH NICOLE SAHIN AND DEBBIE MILLIN
CHAPTER 28
WHEN COOKIE DOUGH ACCIDENTALLY GOES VIRAL
by Kristen Tomlan, founder of D
CHAPTER 29
SOULJA BOY-THE ORIGINAL GROWTH HACKER
by Andrew Medal, founder of Agent Beta, serial entrepreneur, and author
PART IV
HACKING YOUR INDUSTRY FOR GROWTH-REFLECTIONS
RESOURCES
FOREWORD BY SHAUN BUCK
Growth Hacker, TheNewsletterPro.com
H ave you ever wondered what the secret sauce is behind some of the fastest-growing, most successful companies in the world?
Why are we now seeing companies start up and grow to $1,000,000, $10,000,000, or $100,000,000 in sales in record time? What is causing this phenomenon?
Oftentimes, this crazy growth is attributed to the internet. While it s obvious that the internet has played a role as a platform that has allowed companies to provide unique services and improve quality of life, the internet wasn t the driving force behind the crazy growth of these companies.
Like with any company, you don t open your physical or virtual doors and all of the sudden floods of customers flock to your business, money in hand. No, this modern-day gold rush was created by a new breed of marketers. These marketers are not simply college grads with a marketing degree looking to create the next Fortune 500 company s branded billboard. In fact, these marketers aren t even accurately described as marketers but instead as growth hackers.
Growth hackers are a new breed of marketers who are hyper-focused on finding new, innovative, and widely successful ways to grow a company faster at increasingly lower CAC (customer acquisition costs).
Growth hackers aren t only found in large internet unicorns. At my company, The Newsletter Pro, we ve used growth hacking techniques and strategies to take an offline print newsletter business (yes, you read that correctly) from a startup to one of the fastest-growing privately held companies in America. Our growth of 2,975 percent in the first three years was followed by another 1,100 percent jump the following year-and it wasn t an accident; it was hacked.
At The Newsletter Pro, we experienced crazy growth because we used growth hacking techniques and were laser-focused on getting new customers, creating success for them, and driving referrals and our overall revenue as fast as we could. In order to do that, we couldn t rely on traditional marketing to get us there. If this is the speed of growth that sounds fun to you, you re in the right place.
As you devour this book, I want you to pay close attention because you re in for a wild ride. You re going to get to hear from some of the very best growth hackers in the world. Because of the uniqueness of this subject, a large number of crazy-smart growth hackers have contributed to this book to make sure you can see the latest and greatest ideas, techniques, and home-runs that growth hackers are using today to scale companies at lightning-fast speeds. Frankly, you re not going to find a better collection of content on the subject anywhere else.
That said, I have one final thought-and it is about you.
The fact that you re reading this book tells me something about you. It tells me that you, too, have this feeling that, right now, the way marketing is being taught and executed in most companies is not the way of the future. The old-and many times outdated-techniques you learn in school or that are used by even the largest companies are not going to help you quickly grow your company. It is obvious you re not interested in the slow-growth grind of business from our parents generation. You know the grind I m talking about-the kind that takes years to turn a profit and you re happy with 10 percent or maybe even 15 percent year-over-year growth. No, that s not for us.
The fact that you re reading this book tells me that you re ready to take the leap into a type of business development that is fun and exciting-the type that is going to allow you to experiment with out-of-the-box techniques to find new ways to grow at speeds unimaginable a few years ago that turns dreams into reality. If I m right about you and why you bought this book, then welcome to the club-because you, too, are a growth hacker.
PREFACE
NOT YOUR AVERAGE HACKING ADVICE
T he word hacking gets a bad rap. To hack something is to break it, essentially. To hack is to cut, to slice,