The Real MICEbook

Gebert Janssen

Description

A book with all the basics for the MICE (meetings, incentives, conferences, exhibitions) and the event professional.

Sujets

• Event management
• Conference
• Professional
• Meeting
• Exhibition
• Book
• Event
• Incentive

Informations

• Publié par: The EventArchitect Group
• Date de parution: 27 mai 2021
• Nombre de lectures: 15
• EAN13: 9789083058733
• Langue: English
• Poids de l'ouvrage: 3 Mo

Extrait

THE REAL MICEBOOK
A book with all the basics for the MICE professional
2 nd edition
by
Gebert Janssen

 
 
 
 
Copyright © 2020 by Gebert Janssen
All rights reserved. No part of this publication may be reproduced, distributed or transmitted in any form of by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, address: www.therealmicebook.com .
First published December 2017 (ISBN 9789492705020)
2 nd edition September 2020 (e-book)
ISBN: 9789083058733 (Epub)

Author
Gebert Janssen
Editor
Ellen Richardson-Stoltenborg
Publisher
Eventarchitect group
Print
 
Illustrator
Radboud Wanders
Cover design
Rob Sas
Contributions
Anna Górska
 
Maarten Vanneste
 
Jirina Jencková
 
Igor Kovacevic
 
Liu Ping
 
 
 
 
CONTENTS
Link Section
A 01: The MICE market
Introduction 001
MICE 002
Reasons for MICE 003
Domain 004
MICE in the world 005
A 02: History,today,future
History 006
Today 007
Future 008
A 03: The meaning for countries,regions and cities
MICE versus citymarketing 009
The emergence of citymarketing 010
The rise of citymarketing 011
Current state 012
City branding 013
Events in a city 014
The key values of the MICE industry 015
Improve host city image 016
A 04: Strategic choices of the government
Branding 017
Government support 018
A 05: The key players and stakeholders
Clients 019
Suppliers 020
Others 021
Some important key players 022
Convention and Visitor Bureau 023
Tourism office 024
Destination marketing office 025
Marketing office 026
A 06: Intermediaries who work mainly for customers
Destination management company 027
Incentive company 028
Professional conference organiser 029
A 07: Suppliers
How to choose the right supplier 030
A 08: Catering
Introduction 031
Planning 032
Drinks (beverages) 033
Food 034
Diets 035
Practical interpretation 036
Catering and legislation 037
Catering establishment 038
Catering staff 039
A 09: Event agency
Introduction 040
Know how 041
Choosing an agency 042
A 10: Entertainment
Purpose of entertainment 043
Target group and entertainment 044
Types of entertainment 045
Booking an act 046
Considerations for entertainment 047
A 11: Transport
Introduction 048
Car or taxi 049
Coach/bus 050
Train 051
Boat 052
Plane 053
Other 054
A 12: Venues
Venue requirements 055
Types of venues 056
How to choose the right venue 057
A 13: Event equipment
Introduction 058
Action plan 059
Audio engineering 060
Lightning technique 061
Image technique 062
Interpreting booths 063
Voting systems 064
Wifi 065
Video conference 066
Power supply 067
Special effect 068
A 14: Security
A 15: Decoration
Stage construction 069
A 16: Sanitary facilities
A 17: Water
A 18: Other suppliers
Hosts/hostesses 070
Printed matter 071
Out- and indoor activities 072
A 19: Management style (project management)
The management process 073
What is a project? 074
Phases 075
Processes 076
A 20: EMBOK-model
The model explained 077
Embok phases 078
Core values 079
Embok domains 080
Embok processes 081
A 21: Creativity, concepting and designing
What is creativity? 082
Three components of creativity 083
The creative process 084
A 22: Meeting design processes by Maarten Vanneste
Introduction 085
ROI 086
Folder 087
Meetovation & Design Card Game 088
Event.Cards 089
The Event Storyboard 090
Event Model generation 091
Conclusion 092
A 23: Customer Journey
What’s it about 093
A 24: Storytelling
What is a story? 094
What is storytelling? 095
What can we learn from storytelling? 096
Dramaturgy 097
A 25: Measurements/Accountability
Introduction 098
Costs 094
Revenues 100
Investment 101
Objectives 102
Effort 103
Accountability cycle 104
ROI model 105
A 26: Marketing & promotions
Introduction 106
The marketing policy of the event itself 107
Eventmarketing as a communication tool 108
A 27: Communications
What is communication? 109
Communication goals 110
Touchpoints 111
Communication mix 112
Communication plan 113
Communication model 114
Intercultural communication 115
Behaviour in different cultures 116
Importance of intercultural communication 117
A 28: Bidding process
What is a bid? 118
To whom is the bid addressed? 119
Why bid for a congress? 120
Bid team 121
Bid book 122
Site inspection 123
Bidding in companies 124
Lead time 125
A 29: Site selection
The steps 126
A 30: Risks
Risk management 127
Risk factors 128
EMBOK-model and risks 129
Classification of risks 130
Working method 131
Risk audit 132
A quick scan with a risk matrix 133
FMEA method 134
Risk management plan 135
A 31: Safety
Security plan 136
A 32: Logistics
What is logistics? 137
What is event logistics? 138
Working method 139
Bottleneck 140
Peak load 141
Queues 142
Multitasking 143
Conclusion 144
Research 145
Setting up the location 146
A 33: Hospitality
Introduction 147
Hospitality by Jirina Jenčková 148
Hospitality in the MICE industry 149
Defining aspects 150
Different businesses 151
Level of service 152
Concepts 153
A 34: Sustainability & Legacy
What is sustainability & legacy? 154
Definition 155
What is a sustainable event? 156
The three pillars of sustainability 157
Economic development 158
Social development 159
Environmental protection 160
The primary goals of Sustainability 161
Issues playing a key role in MICE industry 162
Sustainability and legacy in MICE industry 163
A 35: Trends & Developments
Introduction 164
What is a development? 165
What is a trend? 166
Methodogy to examine trends 167
Trendmanagement 168
Trend surveys 169
Select trends 170
Trends translate 171
Trends translate into concepts 172
Some examples of trends 173
Different generations 174
A 36: Finance
Introduction 175
Budget 176
Costs 177
Revenue 178
Liquidity 179
Liquidity forecast 180
Break even point 181
Different business models 182
A 37: Social media
What is social media 183
The value of social media 184
Pitfalls 185
Some media channels in social media 186
Advertise on social media 187
Retargeting 188
A 38: Associations worldwide
Introduction 189
Associations for the MICE industry 190
MEETINGS
M 01: Introduction by Igor Kovacevic
What is a meeting 191
Goals 192
Planning the meeting 193
Specific meetings 194
Ways to present 195
Presentation tools 196
Emplacements 197
Meetings and CSR 198
How to bring CSR to your meeting 199
M 02: Specific suppliers
Venue 200
Interpreter, translator or compilor 201
Technique 202
Catering 203
Transport 204
Security monitoring 205
Speakers 206
Government 207
Agency office 208
Printed matter 209
M 03: EMBOK-model and meetings
INCENTIVES
I 01: Introduction
What is an incentive? 210
Loyalty and loyalty programs 211
Incentive programme 212
How to make an incentive programme 213
Incentive logistics 214
Choice of destination 215
Programma interpretation 216
Lay out 217
Content 218
Structure 219
I 02: Activities
Team building 220
I 03: Meeting design
I 04: Specific suppliers
Service providers 221
Transport 222
Accomodation 223
Programme 224
Staff 225
Other suppliers 226
I 05: Finance at incentives
Specific finance components 227
I 06: ROI at Incentives
I 07: CSR & Incentives
I 08: Ethics and Morality
I 09: Specific risks
I 10: Promotion
FAM trip 228
Press trip 229
I 11: EMBOK-model and incentives
I 12: MICE in China (By Liu Ping)
CONFERENCES
C 01: Introduction
What is a conference 230
C 02: Clients or initiators
Associations 231
Businesses 232
Government and political groups 233
Service clubs 234
Religious groups 235
Other