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Start Your Own Business


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472 pages

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  • Full-page ad in Entrepreneur print and digital magazine (2.4 million readers per month)
  • Email to minimum 830K Entrepreneur subscribers
    Foreword by Entrepreneur magazine's Editor-in-Chief Jason Feifer
  • Reads-in ads for the book on Entrepreneur's Podcast "Problem Solvers" with host Jason Feifer
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
  • Custom hub on Entrepreneur.com to showcase the each of the chapter's content, videos, and inclusion on CTA to buy the book series at the retailers
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur's social networks, which total 10.4 million engaged
  • Vine review galleys for pre-publication promotion
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
  • Instagram spotlight campaign featuring
    Streamlined, revised, and updated with the essentials to address today’s business environment, this new edition of the bestselling startup of all time guides new business owners and serial entrepreneurs alike on how to plan, market, and maximize profits during the first three years.

  • Revised throughout with updated information on technology, the changing sources of funding, social media marketing, creating partnerships, and a deeper look at solopreneurship
  • Includes a detailed look at the implications of the new tax code with insight from CPA, attorney, and EP author Mark J. Kohler
  • Goes beyond the first three years of operations
  • Foreword by Entrepreneur magazine's Editor-in-chief Jason Feifer
  • Previous editions have sold more than 300,000 copies
  • Advice presented is culled from Entrepreneur Media’s 30+ years of experience
    Chapter 1: Introduction

    Chapter 2: Taking the Plunge | Get ready to be an entrepreneur

    Chapter 3: Good Idea | How Will I know if I Have a Great Idea for My Business?

    Chapter 4: Good Timing | Should You Launch Your Business Part or Full Time?

    Chapter 5: Build It or Buy It? | Starting a Business vs Buying One

    Chapter 6: Choose Your Target | Defining Your Market

    Chapter 7: If You Build It, Will They Come? | Conducting Market Research
    Chapter 8: The Name Game | Naming Your Business

    Chapter 9: Make It Legal | Choosing a Business Structure

    Chapter 10: Plan of Attack | Creating a Winning Business Plan

    Chapter 11: Call in the Pros | Hiring a Lawyer and an Accountant

    Chapter 12: All in the Family | Financing Starts With You—and Your Friends and Relatives

    Chapter 13: Nothing Ventured, Nothing Gained | How to Fund and Attract Investors

    Chapter 14: Looking for Loans | The Ins and Outs of Debt Financing

    Chapter 15: Fed Funds | How to Get Government Loans

    Chapter 16: What’s Your Deal? | Negotiating Successfully

    Chapter 17: Site Seeking | Choosing a Location for Your Business

    Chapter 18: Looking Good | Creating a Professional Image

    Chapter 19: Stock Answers | The Lowdown on Inventory

    Chapter 20: It’s in the Mail | Setting Up Mailing Systems

    Chapter 21: Charging Ahead | Offering Your Customers Credit

    Chapter 22: Cover Your Assets | Getting Your Business Insurance

    Chapter 23: Staff Smarts | Hiring Employees

    Chapter 24: Perk Up | Setting Employee Policies and Benefits

    Chapter 25: Buyer’s Guide | Business Equipment Basics

    Chapter 26: Business 24/7 | Using Technology to Boost Your Productivity

    Chapter 27: Net Works | Building Your Company Website

    Chapter 28: Keep in Touch | Using Technology to Stay Connected

    Chapter 29: Brand Aid | Building a Brand

    Chapter 30: Marketing Genius | Advertising and Marketing Your Business

    Chapter 31: Talking Points | How to Promote Your Business

    Chapter 32: Sell It | Effective Selling Techniques

    Chapter 33: Now Serving | Offering Superior Customer Service in the Age of Twitter and Facebook

    Chapter 34: Net Sales | Online Advertising and Marketing

    Chapter 35: Social Studies | Social Media Marketing

    Chapter 36: Can You Relate | Social Media Networking

    Chapter 37: Keeping Score | The Basics of Bookkeeping

    Chapter 38: Making a Statement | How to Create Financial Statements

    Chapter 39: On the Money | Effectively Managing Your Finances

    Chapter 40: Pay Day | How to Pay Yourself

    Chapter 41: Tax Talk | What You Need to Know About Your Taxes

    Appendix: Business and Government Resources


  • Sujets


    Publié par
    Date de parution 14 août 2018
    Nombre de lectures 0
    EAN13 9781613083888
    Langue English
    Poids de l'ouvrage 3 Mo

    Informations légales : prix de location à la page 0,0062€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.