Subscription Marketing
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Subscription Marketing

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En savoir plus
access_time 4:40:04
English

Description

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded second edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
Real-world examples of effective value nurturing strategies
The risks and challenges of subscription marketing
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

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Informations

Publié par
Date de parution 11 mai 2017
Nombre de lectures 1
EAN13 9781518949838
Langue English
Poids de l'ouvrage 705 Mo

Informations légales : prix de location à la page 0,0039€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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