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The Digital Marketing Handbook


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Publisher Marketing
  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
  • Book excerpts shared on Entrepreneur.com to showcase the each of the chapter’s content with inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur’s social networks, which total 11.7 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book

    Author Marketing
  • Book launch and six-month promotion plan coincide with author's peak page hit months. Author's site averages 2M hits each month between April and September. Author's promotion will include:
  • Promotion to author's 65,000 weekly newsletter subscribers
  • Advertising and book excerpts in his client -specific newsletter "The Direct Response Letter"
  • Cross promotion in his affiliate network of joint venture partners with combined e-mail opt-in lists that reach 1M+ active consumers
  • Promotion to author's 3,500 first-level LinkedIn connections, 4,600 Facebook friends and 6,400 Twitter followers
    What's Your Website's ROI?

    Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.

    Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:

    • Integrate a digital marketing plan with traditional marketing outreach efforts

    • Maximize open rates, click-through rates, conversions, and sales

    • Avoid the most common internet marketing mistakes that cause people to fail online

    • Build a large and responsive opt-in email list

    • Master Google AdWords, Facebook Advertising, and other traffic-generating tactics

    • Drive quality leads to your online and offline storefronts

    • Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms

    • Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads

    Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

    Chapter 1: Choosing Your Online Business Model

    Chapter 2: The P = S – E Formula for Maximizing Website ROI

    Chapter 3: Marketing Funnels for Consumer Products

    Chapter 4: Marketing Funnels for Business-to-Business

    Chapter 5: Marketing Funnels for Service Firms

    Chapter 6: Driving Traffic to Your Website with Online Marketing

    Chapter 7: Driving Traffic to Your Website with Offline Marketing

    Chapter 8: Winning with Blogging and Social Media Marketing

    Chapter 9: Building Your Opt-In List

    Chapter 10: Hub Sites, Landing Pages (Microsites), and Squeeze Pages

    Chapter 11: Publishing an Online Newsletter

    Chapter 12: Making Sales with Email Marketing

    Chapter 13: Auto-Responders and Upsells

    Chapter 14: Joint Ventures, Affiliate Marketing, and Licensing

    Chapter 15: Membership Sites

    Appendix A: Recommended Vendors

    Appendix B: Software and Services

    Appendix C: Sample Infographic

    About the Author
  • Sujets


    Publié par
    Date de parution 17 avril 2018
    Nombre de lectures 13
    EAN13 9781613083819
    Langue English
    Poids de l'ouvrage 1 Mo

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