Snow + Rock Boosts Site Search Usage and Increases Customer Engagement with Help from SLI Systems

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• Publié par: sli-systems-realtime-communications
• Nombre de lectures: 6
• Langue: English

Extrait

Snow + Rock Boosts Site Search Usage and

Increases Customer Engagement with Help

from SLI Systems

PR Newswire

SAN JOSE, California and LONDON, June 18, 2012

- Preeminent Online Ski and Sporting Goods Retailer Adds Customized Tools For

Viewing Search Results, Delivering Search Suggestions, and Tracking Stock

Status to Improve Customer Loyalty

SAN JOSE, California

and

LONDON

,

June 18, 2012

/PRNewswire/ -- SLI Systems

(www.sli-systems.com) today announced that Snow + Rock

(www.snowandrock.com), the UK's number-one ski clothing and equipment

retailer, has increased the number of site visitors using the search box by one-

third after dramatically improving the online shopping experience with SLI's full-

service search and navigation solutions. With strong core search functionality

allied to tools such as Auto Complete, and the ability to check inventory status

directly from search results, Snow + Rock is able to help customers sort

through product choices and make buying decisions faster than before.

To view the multimedia assets associated with this release, please click

http://www.prnewswire.com/news-releases/snow--rock-boosts-site-search-

usage-and-increases-customer-engagement-with-help-from-sli-systems-

159253315.html

Given that visitors who use site search are two to three times more likely to

convert, a larger portion of visitors using the search box helps boost Snow +

Rock's top line results – and keeps customers coming back.

"With our previous site search solution, our customers were not encouraged to

search the site because of poor results," said David Kohn, Head of Multichannel

at Snow + Rock. "Many times searches would generate no results or results

that were not relevant, since the search solution did not account for synonyms

or offer alternate spelling for equipment or brand names with complicated

spellings. Once SLI's site search and navigation offerings were in place, these

problems disappeared and site search usage soared."

Snow + Rock is using SLI's Learning Search and Learning Navigation solutions,

which deliver fast, relevant site search results in an easy-to-read format and

with refinement controls. In addition, SLI's site search and navigation solutions

provide a consistent user interface for search and navigation features.

One extremely useful feature on the Snow + Rock website is Auto Complete,

which offers search suggestions as soon as visitors begin typing keywords into

the search box. In addition, a product stock check feature within search results

shows whether a product and specific size is actually in stock, saving customers

the pain of visiting a product page only to find the size that they require is not

available.

"SLI's experienced account managers have helped us create an online retailing

environment where customers love to browse and shop," Kohn said. "For

instance, they suggested we move our search box to a more centered position

on each webpage, and increase the size of the search box. Small changes like

this have helped us increase the number of shoppers who use search by one-

third – which gives us better business results from a larger percentage of our

visitors."

Snow + Rock plans to use SLI's full-service, customizable search and navigation

solutions to make additional improvements to its online retail experience in the

near future. For instance, the company will optimize its mobile site with

relevant search refinement links and easy-to-find search suggestions, and will

add to the main website SLI's Rich Auto Complete, which provides product

images along with suggested search terms when shoppers begin to type

keywords in the search box.

"With streamlined navigation and site search features that allow shoppers to

quickly find what they are looking for in a way that meets their needs, online

retailers are able to strengthen engagement with site visitors and see more

shoppers converting to buyers," said Shaun Ryan, CEO of SLI Systems. "Helping

retailers improve the experience through proven best practices is an important

part of our relationship with our own clients."

SLI Systems' full-service, customized site search, navigation and merchandising

offerings helps businesses like Snow + Rock meet customer expectations for

relevant results and information, and also promote particular products and

brands, all based on previous visitors' search and click-through activity. The

solutions are dynamic, so results change as customer buying trends and search

terms shift. Additionally, SLI's offerings are backed by the company's team of

search and navigation experts, who oversee deployment and provide ongoing

management and support.

Snow + Rock's Kohn recently delivered a webinar on optimizing site search for

higher conversions, which is accessible at http://www.sli-

systems.com/forms/snow-rock-reveals-how-improve-conversions-optimized-

site-search-hosted-internet-retailing.

About SLI Systems

SLI Systems provides full-service site search, navigation, merchandising, and

user-generated SEO, and is the top SaaS-based site search provider to IR500

retailers. Unlike traditional search software, SLI Systems' patented technology

continuously "learns" from the behavior of visitors over time to deliver more

relevant results. This learning-based search and navigation technology

empowers retailers and content sites to enhance customer satisfaction by

helping site visitors find the products and information they seek as quickly and

efficiently as possible, increasing site conversions and average order value. SLI

Systems is a privately held company, with offices in

SAN JOSE

|

LONDON

|

MELBOURNE

|

CHRISTCHURCH

.

For more information about site search and improving the eCommerce user

experience, please listen to SLI hosted eCommerce podcasts at

http://www.ecommercepodcast.com, participate in the latest site search and

user experience discussions on the LinkedIn Group at

http://www.linkedin.com/groups?gid=2003952&trk=hb_side_g, or read about

the latest insight on site search, navigation, merchandising and SEO on SLI's

official blog at http://blog.sli-systems.com.

For more information about SLI Systems, visit www.sli-systems.com, watch the

SLI overview video at WatchSLIVideo.com, watch the SLI YouTube Channel at

http://www.youtube.com/user/SLISiteSearch, follow SLI on Twitter at

http://twitter.com/slisystems, on Facebook at

http://www.facebook.com/slisystems, on Google+ at http://gplus.to/slisystems,

on Flickr at http://www.flickr.com/photos/slisystems, and now on Pinterest at

http://pinterest.com/slisystems.

FOR MORE INFORMATION:

Nancy MacGregor Hill

RealTime Communications

510-733-6228

[e-mail]

www.twitter.com/nmhill / www.twitter.com/slisystems

Related Links:

SLI Systems

SLI's Big Books of Site Search and Navigation Tips

SLI Systems blog

Snow + Rock's online retail site