Thompson & Morgan's Online Shopping Experience Flourishes with Full-Service Site Search from SLI Systems

Informations

• Publié par: sli-systems-realtime-communications
• Nombre de lectures: 30
• Langue: English

Extrait

Thompson & Morgan's Online Shopping

Experience Flourishes with Full-Service Site

Search from SLI Systems

PR Newswire

LONDON and SAN JOSE, California, June 25, 2012

-

Seed and Plant Retailer Enhances Merchandising and Adds Auto Complete,

Offers More Robust Site Search with Dynamic Refinements and A-to-Z Product

List

LONDON

and

SAN JOSE, California

,

June 25, 2012

/PRNewswire/ -- SLI Systems

(www.sli-systems.com) today announced that Thompson & Morgan

(www.thompson-morgan.com) has improved its ability to merchandise its seed

and plant products and provide faster and more accurate search results for its

online customers since implementing full-service site search from SLI Systems.

Thompson & Morgan, one of the UK's largest seed and plant retailers, is also

using SLI's Auto Complete feature to make it easier for shoppers to use

complex or hard-to-spell plant names as search keywords.

Thompson & Morgan, which published its first seed catalogue in 1855, sells its

seeds, plants, bulbs, and gardening supplies through catalogues and its website,

as well as through major garden centre chains in the UK and

Europe

. The

company began using SLI site search in 2010, then briefly switched to using the

default site search solution integrated with its ecommerce platform later that

year.

"It was immediately clear to us that the built-in site search solution did not

provide the flexibility to merchandise products within search, or the ability to

provide useful tools to our customers, like an A-to-Z product list or Auto

Complete for search suggestions," said Clare Dixey, group ecommerce

manager for Thompson & Morgan. "As soon as we implemented Learning

Search for the second time in early 2011, we regained the capabilities we

needed to highlight products in search, and deliver more relevant search

results."

With Learning Search, Thompson & Morgan can now change the position of

products within search results as needed for promotions or sales, and can also

add banners to search results pages with content relating to key search terms.

The company is also using SLI's Auto Complete, which offers search

suggestions as soon as shoppers begin typing a keyword. Since many plant

names can be difficult to spell, Auto Complete helps Thompson & Morgan

customers quickly find their desired plants, seeds, or gardening supplies and

minimizes the chance that they'll spell the name incorrectly.

As part of SLI's full-service approach, dedicated customer service managers

helped Thompson & Morgan quickly add an A-to-Z plant and product name

page to its site at no extra charge, providing a quick reference point for online

shoppers.

"For every online retailing challenge we've faced, SLI and its team of site

search experts have come up with a solution," Dixey said. "Our internal staff

come up with many ideas for adding value to our website via site search, but

we rely on the SLI experts to carry them out. They're a valuable part of our

extended ecommerce team."

SLI's search allows Thompson & Morgan online shoppers to choose how to view

and refine search results. Shoppers can see results in grid view or list view, and

can apply refinements for flower color, plant hardiness, and price.

"Full-service site search should provide much more than relevant search

results," said Shaun Ryan, CEO of SLI Systems. "For online retailers like

Thompson & Morgan, site search encompasses merchandising, navigation, and

the entire website experience, and is one of the most critical features a website

has."

SLI Systems' full-service, customized site search, navigation and merchandising

offerings helps businesses like Thompson & Morgan meet customer

expectations for relevant results and information, and also promote particular

products and brands, all based on previous visitors' search and click-through

activity. The solutions are dynamic, so results change as customer buying

trends and search terms shift. Additionally, SLI's offerings are backed by the

company's team of search and navigation experts, who oversee deployment of

Learning Search and provide ongoing management and support.

About SLI Systems

SLI Systems provides full-service site search, navigation, merchandising, and

user-generated SEO, and is the top SaaS-based site search provider to IR500

retailers. Unlike traditional search software, SLI Systems' patented technology

continuously "learns" from the behavior of visitors over time to deliver more

relevant results. This learning-based search and navigation technology

empowers retailers and content sites to enhance customer satisfaction by

helping site visitors find the products and information they seek as quickly and

efficiently as possible, increasing site conversions and average order value. SLI

Systems is a privately held company, with offices in

SAN JOSE

|

LONDON

|

NEW

YORK

|

MELBOURNE

|

CHRISTCHURCH

.

For more information about site search and improving the eCommerce user

experience, please listen to SLI hosted eCommerce podcasts at

http://www.ecommercepodcast.com, participate in the latest site search and

user experience discussions on the LinkedIn Group at

http://www.linkedin.com/groups?gid=2003952&trk=hb_side_g, or read about

the latest insight on site search, navigation, merchandising and SEO on SLI's

official blog at http://blog.sli-systems.com.

For more information about SLI Systems, visit www.sli-systems.com, watch the

SLI overview video at WatchSLIVideo.com, watch the SLI YouTube Channel at

http://www.youtube.com/user/SLISiteSearch, follow SLI on Twitter at

http://twitter.com/slisystems, on Facebook at

http://www.facebook.com/slisystems, on Google+ at http://gplus.to/slisystems,

on Flickr at http://www.flickr.com/photos/slisystems, and now on Pinterest at

http://pinterest.com/slisystems.

FOR MORE INFORMATION:

Nancy MacGregor Hill

RealTime Communications

[phone]

[e-mail]

www.twitter.com/nmhill / www.twitter.com/slisystems