Women's Contraceptive Audit-kj

Anne Williamson

Description

Women’s Contraceptive Category and Marketing Brand AuditRevolutionizing Ad and Brand Tracking In HealthcarePhoenix Healthcare he Women’s Contraceptive Category and Marketing Brand Audit, launchedin 2008 by Phoenix Marketing International provides an entirely new approachTto evaluating your brand performance and marketing eorts in the marketplace. The Audit takes a “category” approach to tracking. It includes all brands and advertisers in the category and indexes your performance against category norms as well as against individual competitors.Results are tracked every month so you can make ROMI: what return your marketing isquick decisions on both pre-launch and delivering short, medium, and long-termpost-launch advertising. Large monthly samplesizes provide precise, accurate projections of the Key Benets For Clients brand and business growth delivered byyour advertising. Turnkey solution: you can get started nextmonthThe Audit is designed to overcome theCost eective, subscription-based service, deciencies of your current ad and brandtrackers: specically, clear linkage between typically one-third to one-half the cost of specic ad eectiveness, media impact, ad recall, your custom studypersuasion and response. Monthly reports that can be customized toyour specicationsPhoenix is the only company in the marketplacethat has built advertising databases, predictive Trend analysis, access to large ad and mediamodels and ad ...

Informations

• Publié par: Pheyf
• Nombre de lectures: 44
• Langue: English

Extrait

Phoenix Healthcare

Women’s Contraceptive Category and Marketing Brand Audit Revolutionizing Ad and Brand Tracking In Healthcare he Women’s Contraceptive Category and Marketing Brand Audit, launched T in 2008 by Phoenix Marketing International provides an entirely new approach to evaluating your brand performance and marketing eorts in the marketplace. TheAudit takes a “category” approach to tracking.It includes all brands and advertisers in the category and indexes your performance against category norms as well as against individual competitors.

Results are tracked every month so you can make quick decisions on both prelaunch and postlaunch advertising.Large monthly sample sizes provide precise, accurate projections of the brand and business growth delivered by your advertising.

The Audit is designed to overcome the deciencies of your current ad and brand trackers: specically,clearlinkagebetween specic ad eectiveness, media impact, ad recall, persuasion and response.

Phoenix is the only company in the marketplace that has built advertising databases, predictive models and ad scores which take all of these elements into account.AdPi Audits are now being conducted across fourteen dierent consumer and business categories including healthcare.

Audit Supports Three Strategic Initiatives

Ad Optimization: making the best and most ecient use of your marketing dollars every month by identifying which ads are working as well as which ads aren’t working

Media Optimization: how your media mix in your campaign is contributing most to recall, persuasion and response

ROMI: what return your marketing is delivering short, medium, and longterm

Key Benets For Clients

Turnkey solution: you can get started next month

Cost eective, subscriptionbased service, typically onethird to onehalf the cost of your custom study

Monthly reports that can be customized to your specications

Trend analysis, access to large ad and media databases and respondent data analysis to match your targets

Pharma, Market, and Mediaspecic response predictive models to compare inmarket results and best practice norms

“Real Time” competitive intelligence in all media

InMarket AdPi scores that accurately predict

ROI in market response

Advertising best practices based on rich historical database with 3+ years and millions of ad observations

www.phoenixmi.com

Women’s Contraceptive Category and Marketing Brand Audit

Survey Design

Monthly online study among current, former, and prospective users of prescription contraceptives. 1,500 total surveys per month

Advertising evaluated represents 100% shareofvoice for national TV, print, radio and digital advertising in this category

Clients can insert additional free ads per month

Survey consists of ve sections:

Brand leading indicators for all brands

Advertising recall, response and ratings

Actions taken as a direct result of the advertising

Internet search, sponsored, ad, website

visitation and engagement

Publicity impact, when brands & therapy

issues hit the news

Deliverables

All reports are customizable to meet your specic needs

Proprietary questions on your brand attributes and ad messaging are insertedinto “ex” modules and reported only to you

Accelerated performance through research. Phoenix Healthcare is a division of Phoenix Marketing International, one of the fastest growing marketing services rms in the United States and partner to many of the largest companies in the healthcare, nancial services, consumer package goods, automotive, and travel and leisure industries worldwide.Phoenix oers advanced advertising and brand measurement along with direct marketing expertise. Phoenixhas oces in Rhinebeck (NY), New York City , Salisbury (MD), Chicago, Miami, Detroit, Horsham (PA), Somerset (NJ), Boston, Durham (NC),and London.

Phoenix oers a unique combination of expertise methods and consulting services, combining primary and syndicated marketing research expertise with database analyticsand and modeling prociency.Applying this information assists clients in improving the prot dynamics of their business.

phoenixmi

Healthcare Practice

For more information, visit our website at www.phoenixmi.com or contact Peter McManus at 919.767.0555 or email peter.mcmanus

@ phoenixmi.com

© Copyright 2010, Phoenix Marketing International. All rights reserved.

2511 Old Cornwallis Rd., Suite 110 Durham, NC 27713 Pho ne:919.544.5448