SWOT analysis of H&M
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English
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2012
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English
Ebook
2012
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S.W.O.T. analysis of H&M
Strengths:
- Qualitative and high fashion items for a price extremely low.
- A wide range of collection of products which are permanently renewed.
- Some lines products in store are created by guest designers (Madonna, Karl
Lagerfeld, Robert Cavalli...)
- This company is very reactive and has very fast delivery times (12 weeks from the
design to the sale of a product in stores, usually 6 months for others worldwide
companies in the field of textile).
- Well-known brand with powerful financial resources.
Weaknesses:
- Production at one time of a wide volume of product with no guarantee of any sale.
- A wide range of targeted customers and so a wide range of different style without any
real focus on a particular type of customer or tendency.
- Not innovative fashion products but copy of the luxury or high fashion brands.
Opportunities:
- Fashion plays an increasingly important role in society. For both men and women.
- Growing market and so at a worldwide level.
- Economic crisis: people try to find solutions to buy cheap products and save money.
(H&M gives an answer to this need through the low prices of its products).
Threats:
- Many competitors present on this market.
- Fashioning products change very frequently and very quickly.
