Web Analytics 100 Success Secrets: Make it easy to improve your results online. Strengthen your marketing initiatives, and create Higher Converting Websites

James Vaughn

Description

Turn online data into wisdom - This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others.

The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies.

This book is Accessible and Marketing Driven, it goes beyond how to better read analytics dashboards. What you will find is a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world.

Reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time.

The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.

Sujets

• Data Anlytics
• Data Science
• Computers
• Informatique

Informations

• Publié par: Emereo Publishing
• Date de parution: 24 octobre 2012
• Nombre de lectures: 0
• EAN13: 9781486454747
• Langue: English

Extrait

Web Analytics 100 Success Secrets

Make it easy to improve your results online. Strengthen your marketing initiatives, and cre- ate Higher Converting Websites

Copyright © 2008

Notice of rights

Web Analytics 100 Success Secrets

All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

Notice of Liability

The information in this book is distributed on an “As Is” basis without warranty. While every precaution has been taken in the preparation of the

book, neither the author nor the publisher shall have any liability to any

person or entity with respect to any loss or damage caused or alleged to be

caused directly or indirectly by the instructions contained in this book or by

the products described in it.

Trademarks

Many of the designations used by manufacturers and sellers to distinguish

their products are claimed as trademarks. Where those designations appear in

this book, and the publisher was aware of a trademark claim, the designations

appear as requested by the owner of the trademark. All other product names

and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey

endorsement or other affiliation with this book.

Web Analytics 100 Success Secrets

There has never been a Web Analytics Guide like this. 100 Success Secrets isnot about the ins and outs of Web Analytics. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is alsonot about Web Analytics’ best practice and standards details. Instead, it introduces everything you want to know to be successful with Web Analytics.

Table of Contents

What is a New Visitor?......................................................................12 What are open source web analytics? .............................................13 Page View: A Unit to Measure Web Activity ...............................15 Learning about Repeat Visitor .........................................................16 The Anatomy of Siebel Analytics Web ...........................................17 Getting to Know Speedtrap Web Analytics ...................................18 Get to know more about Web Analytics at UBC...........................20 Analyzing the Omniture Web Analytics ........................................21 Why Opt at having an Open Source Web Analytics software? ..22 The Impact of Page View Duration .................................................23 Visual Sciences: Maker of Effective Web Analytics .....................24 What are Singletons? .........................................................................25 Time as an Essential Element in Building Web Analytics ...........26 Some Common Myths about using Web Analytics ......................27 The WebSideStory’s HBX on demand web analytics ...................28 The Known Advantage of Page tagging.........................................29 What is a real time web analytics?...................................................30 What is a Session Duration and how is it related to Web

Analytics..............................................................................................31 The Emerging Open Source Web Analytics Technology .............32 Web Tracker for a better and effective Analytics ..........................33 Creating Actionable Web Analytics Program................................34

Looking for the Best Web Analytics Tool ...................................... 35 Understanding Depth / Page Views per Session: Measuring

Quality User Engagement Onsite ................................................... 36 Selecting for the Most Effective Web Analytics Tool ................... 37 Great Features of HBX Web Analytics ........................................... 38 How Page Impression Works to Benefit Websites ....................... 39 The Trend for Mobile Web Analytics ............................................. 41 Advantages of Log file Analysis: Providing Convenient and

Cost-effective Web Analytics Solution........................................... 42 Analyze and Improve your Bounce Rate....................................... 44 The Economic Factors of Deploying Web Analytics Tools ......... 45 Web Stats with Free Web Analytics................................................ 47 Page Hit / Web Request Data: Providing Valuable Information

on Server Capability ......................................................................... 48

Log file Analysis vs. Page Tagging: Determining which Web

Analytics Methodology is Suitable for Websites .......................... 49 Going to the Basics: Web Analytics Overview ............................. 51 Using Sophisticated Engines to Maximize the Advantages of

Page Tagging...................................................................................... 52

Clicky Web Analytics: Power Clicking Website Monitoring and

Analysis .............................................................................................. 54 Utilizing First Visit / First Session Views to Monitor Web Traffic

.............................................................................................................. 55

Frequency / Session per Unique Indicates Visitor Loyalty to

Websites...............................................................................................56 Hosted Web Analytics: Your Total Web Stats Solution ...............57 The Rise of Microsoft Web Analytics Tool .....................................58 Better Visibility Time: A Positive Signal to Landing Pages .........59 Visit / Session as a Measure in Web Server Log file Analysis ....61

WASP Web Analytics: A Firefox Extension for Web Analytics

Professionals .......................................................................................63 Visitor / Unique Visitor / Unique User and How It's Measured

...............................................................................................................65 Visual Sciences Web Analytics: In Expanded Form .....................66 About Web Analytics ........................................................................68 Web Analytics Association, The Voice for Web Analytics

Industry ...............................................................................................70

Use of Web Analytics Blog ...............................................................72 Growing Demand For Web Analytics Companies .......................73 What Web Analytics Conference Offers? .......................................75 Web Analytics 2.0, Analyzes Customers Demands ......................77 Make Better Decisions Using Web Analytics Best Practices........79 Doing Web Analytics Blogs ..............................................................81 Comparing Web Analytics Tool ......................................................82 Web Analytics Consultancy Makes Things Easier For You ........84 Web Analytics Consultants: Pointing to the Right Way ..............85 Web Analytics course: Doing it for Oneself ...................................86

Web Analytics Data: Consultants need the Data.......................... 87 Web Analytics Consulting: Looking for the Best ......................... 89 Web Analytics Courses: Cheaper and Cost-effective .................. 90 The Definition of Web Analytics..................................................... 91 Information on Web Analytics Forum ........................................... 92 A Guide To Web Analytics for Newbies ....................................... 94 Why Attend the Web Analytics London?...................................... 96

The History and the Future of Web Analytics Market ................ 98 Learning About Web Analytics Demystified.............................. 100 Information on Web Analytics Gartner ....................................... 102 Web Analytics Jobs, Anyone?........................................................ 104 Considering a Web Analytics Manager Career .......................... 106 The Benefits of Web Analytics Packages ..................................... 108 Some Web Analytics Solutions Available for Free..................... 110 Ten of the Best Free Web Analytics Tools ................................... 112 The Web Analytics UK Market ..................................................... 114 Web Analytics Vendors and Their Products............................... 116 Web Analytics Wednesday London: The Biggest Web Analytics

Gathering.......................................................................................... 118 How to Choose the Best Web Analytics Tool the Better Way? 120 Common Discussions on a Web Analytics Training.................. 122 Simple Ways on How to Choose the Best Web Analytics Vendor

............................................................................................................ 124 The Purpose of Web Analytics Wednesday ................................ 126

Web Analytics Wednesdays: Events for Web Analytics

Professionals .....................................................................................127 The Web Based Analytics ...............................................................129 All about the Web Page Analytics Software ................................130 The Web Site Analytics: Furthering the Power of Analytics

Services ..............................................................................................132 The WebTrends Analytics 8.5: An Overview ..............................134 What is Web Analytics Association Standards Committee? .....136 The Web Log Analytics ...................................................................138 The Basics of the Web Server Log File Analysis..........................140 The Web Traffic Analytics: the User’s Experience ......................141 The WebTrends Analytics and Its Power to the Marketers .......143 With Web Analytics Association, You Have an Answer ...........145 Google Analytics Offers Web Analytics Service For FREE........147 Web Analytics Report by Phil Kemelor: Out in the Market ......149 Empowering Web Analytics Resume ...........................................151 Ways to Prospect for a Good Provider of Web Analytics Reviews

.............................................................................................................152 Web Analytics Software: The Tool of Web Analytics.................153 The Marvels of Marianina Web Analytics Princess ....................154 When Web Analytics Reports Comes With Website Stat Reports

.............................................................................................................155 Kaushik’s Book: Perfect for Web Analytics Review ...................156 Web Analytics Services: Must Have Tools for the Enterprisers157

Web Analytics Solution: Providing the Answers to e-Business

Concerns ........................................................................................... 159