Summary of Edward L. Bernays's Propaganda

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The American democracy is ruled by an invisible government made up of men who understand the mental processes and social patterns of the masses. They control us by our qualities of natural leadership, ability to supply needed ideas, and their key position in the social structure.
#2 The process of organizing and focusing public opinion is necessary to orderly life. The printing press and the newspaper, the railroad, the telephone, telegraph, radio, and airplanes have made it possible to spread ideas quickly and even instantaneously all over America.
#3 There are many and diverse cleavages in our society. They may be social, political, economical, racial, religious, or ethical, with hundreds of subdivisions of each. The diversity of these publications is evident at a glance.
#4 The structure of groupings and associations is the mechanism by which democracy has organized its group mind and simplified its mass thinking. To lament the existence of such a mechanism is to ask for a society that never was and never will be.

Sujets

• Communication persuasive
• Religion
• Marketing de contenu

Informations

• Publié par: Everest Media LLC
• Date de parution: 09 mars 2022
• Nombre de lectures: 2
• EAN13: 9781669352198
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Edward L. Bernays's Propaganda
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11 Insights from Chapter 12
Insights from Chapter 1

#1

The American democracy is ruled by an invisible government made up of men who understand the mental processes and social patterns of the masses. They control us by our qualities of natural leadership, ability to supply needed ideas, and their key position in the social structure.

#2

The process of organizing and focusing public opinion is necessary to orderly life. The printing press and the newspaper, the railroad, the telephone, telegraph, radio, and airplanes have made it possible to spread ideas quickly and even instantaneously all over America.

#3

There are many and diverse cleavages in our society. They may be social, political, economical, racial, religious, or ethical, with hundreds of subdivisions of each. The diversity of these publications is evident at a glance.

#4

The structure of groupings a