Protest Politics in the Marketplace

Caroline Heldman

Description

Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives.Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.

Sujets

• Sociologie, société et politique
• Advocacy group
• Sociology
• Behavioral economics
• Activism

Informations

• Publié par: Cornell University Press
• Date de parution: 15 octobre 2017
• Nombre de lectures: 0
• EAN13: 9781501709470
• Langue: English
• Poids de l'ouvrage: 4 Mo

Extrait

PROTESTPOLITICSIN THE MARKETPLACE

PROTEST POLITICS INTHE MARKETPLACE ConsumerActivisminthe Corporate Age

CarolineHeldman

CORNELL UNIVERSITY PRESS ITHACA AND LONDON

Copyright © 2017 by Cornell University

Allrightsreserved.Exceptforbriefquotationsinareview,thisbook,orparts thereof, must not be reproduced in any form without permission in writing from the publisher. For information, address Cornell University Press, Sage House, 512 East State Street, Ithaca, New York 14850.

First published 2017 by Cornell University Press

Printed in the United States of America

Library of Congress CataloginginPublication Data Names: Heldman, Caroline, 1972– author. Title:Protestpoliticsinthemarketplace:consumeractivisminthecorporateage/ Caroline Heldman. Description:Ithaca:CornellUniversityPress,2017.|Includesbibliographical references and index. Identifiers:LCCN2017005004(print)|LCCN2017006422(ebook)| ISBN 9781501709203 (cloth : alk. paper) | ISBN 9781501715402 (pbk. : alk. paper) | ISBN 9781501712111 (epub/mobi) | ISBN 9781501709470 (pdf) Subjects:LCSH:Consumermovements—UnitedStates.|Consumption (Economics) —Political aspects—United States. | Social action—United States. Classification:LCCHC110.C63H452017(print)|LCCHC110.C63(ebook)| DDC 381.3/20973—dc23 LC record available at https://lccn.loc.gov/2017005004

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For Ian

Therealpoweremergingtodayindemocraticpoliticsisjustthe mass of people who are crying out against the “high cost of living.” That is a consumer’s cry. Far from being an impotent one, it is, I believe, destined to be stronger than the interests either of labor or of capital. —Walter Lippmann,Drift and Mastery, 1914

Contents

ListofIllustrations Preface ListofAbbreviations

Introduction:PublicizingthePrivateSector

1. A Consumer Revolution? Marketplace Activism since the Founding 2. “We Are the 99%”: Contemporary Consumer Activism 3. “We Are Not a Mascot”: Campaigns for Social and Economic Justice 4. “600,000 Bosses Telling Me What to Do”: Campaigns for the Environment and Animal Rights 5. “Stop Serving Gay Chickens”: Campaigns for Gender Justice and LesbianGayBisexualTransgender Rights 6. “Yes to Jesus Christ, No toJCgnsmpaifor:aC” Conservative Causes 7. Who Rules? Corporate Power and Models of Democracy

Conclusion:ThrowingStonesatGoliath

Notes Index

xi xiii xvii

1

25

54

74

106

134

161

189

216

227 273