L’impact de la communication sur les e-donateurs
43 pages
Français

L’impact de la communication sur les e-donateurs

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Tout savoir sur nos offres
43 pages
Français
Le téléchargement nécessite un accès à la bibliothèque YouScribe
Tout savoir sur nos offres

Description

JF/AM N° 1-19818 Contacts IFOP : Jérôme Fourquet / Adeline Merceron Tél : 01 45 84 14 44 adeline.merceron@ifop.com pour L’impact de la communication sur les e-donateurs – Vague 2 Résultats détaillés Octobre 2011 Sommaire - 1 - La méthodologie.................................................................................................. 1 - 2 - Les résultats de l'étude ....................................................................................... 3 La fréquence des dons sur internet ......................................................................................... 4 La nature des dons sur internet ............................................................................................... 6 La fréquence des dons en ligne............................................................................................. 10 L’impact des dons en ligne sur la fréquence des autres formes de dons .............................. 12 La satisfaction vis-à-vis des informations reçues en retour des dons faits en ligne ............. 14 Le souhait d’information à l’issue d’un don en ligne........................................................... 16 Le jugement à l’égard de l’utilisation des dons faits en ligne .............................................. 18 L’influence des actions des ONG sur l’envie de donner ............................................

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Publié le 22 février 2012
Nombre de lectures 362
Langue Français

Exrait

         !  "  # $% $ $ $$ !&'!()&                    
                     
 

*+!)   !!    , -. /  0 !  1 /#
 
 
2!
         * 3.!&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&  /  *   4 &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 5                                         !"!   #            $  "          % "          &      '(  !          '(   ) )  *   % "       '(  +           $     ,    )     -  .  $ "           -  ..    "     $   .&                
() ) +. *!!              
 
    * 3.!
() ) +. *!!              
 
3.! 
      /         - 0  1       2       1     "           3       2    )1  -      
0   4-  5  . *!! 0$  0$  $5%   6  1         7 )  $    8     # 9  &    6 :7   !  $      $   6)8 98 7 1         !<          6/3=-  / 3 = -!<7  >   .     +  ,    
;    >    
() ) +. *!!              
 
 /  *   4
() ) +. *!!              
.
 
* (    !  
     ? 5  ! 18    8   %     !  "     !  67  !67 @       
  ""* 0.!:;  )  ) B  A1  B  >     ""* 0; <! B  A  B  C   DD3   
A 61 >   1 /# 6:7 789  /5  /  +      *  ==  =      *  *,   
                                                          02    . !     1  $  +  () ) +. *!!              
 
& * (    ! &   ""* A1 >   ""* A C 0.!:     0;        <! ;   )  )  6:7 6:7 6:7 6:7 6:7 6:7 626>*6 /  ?  %  =  /#  %  26@6 A6 *+"60-6B6769        E   /$  &    =?    *   F     *     &  .   C6 A6 *+"60-6B6769        %  .    %   ;  .*        .     /  &    * " ,       * "     /$  &    =?  ,  *+   *      5    ,  ?    +  0622 A6 *+"60-6B6769        /GHI   //  *  +  =  .  **   /GH    /  +    =    *&   /GH   %  .    %    ,    -   /? ,  +  =$    *.    06C         -  F   /%  ,    =%   *.     H!   /    *  =  ,    "6C06 A+CC*60"        /      *      +     /   !   /    *  =    *&   3    /?      =$    *.  -6D 62D6* A6 06-6D D E60        ;  *    /  *    =  ,     * " .      *           .      /% ,    =%  ,  *    6J7 0  "  ! 5    "  !          
() ) +. *!!              
*
 
*     !  
     ? 5 ? ! K   "   !8   @         
 0)!!(  !
        A            >  1 /#      6:7 789  B  >   $          &+  $   >   6"   $ 8 B  7    $    
() ) +. *!!              

 
*     !
     ? 5 ? ! K   "   !8   @                               B  >   $           >   6"   $ 8 B  7   
 6:7 &  &  
' 6:7   *  
DD3 6:7     
() ) +. *!!              
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& *     ! &  & A  ! 3 . ) !  !!    &   '    6:7 626>*6 $  26@6 A6 *+"60-6B6769    E   &   F   &  C6 A6 *+"60-6B6769    ;  .*    +   .* " ,    +,   * "     &,   *      &&  0622 A6 *+"60-6B6769    /GHI   &*   /GH    ,   /GH   &   -   &,  06C     -  F   ,   H!   &.  "6C06 A+CC*60"    /    &   /   !   &.   3    ,  -6D 62D6* A6 06-6D D E60    ;  *    +&   * " .    &   .      &  06FD66 A62 A2 6 *C6    >     &.   >     ,*   3        ,  6J7 0  "  ! 5    "  !          
6:7 ?    &          *  &  .      +  &  +          +  *  .  
() ) +. *!!              
&
 
& *     ! &  & A  . 7G +! + )3 ; + )!!9 &   '    6:7 626>*6 $  26@6 A6 *+"60-6B6769    E      F   *  C6 A6 *+"60-6B6769    ;  .*    *   .* " ,    *.   * "     +   *      .  0622 A6 *+"60-6B6769    /GHI   *&   /GH       /GH   ,   -     06C     -  F   *   H!   +  "6C06 A+CC*60"    /       /   !   *   3    *  -6D 62D6* A6 06-6D D E60    ;  *       * " .    *   .      *.  06FD66 A62 A2 6 *C6    >     *.   >     .,   3        *  6J7 0  "  ! 5    "  !          
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