Directi Group Applies for Thirty-one Top-Level Domain strings in the ICANN process

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Directi Group Applies for Thirty-one Top-Level

Domain strings in the ICANN process

PR Newswire

AUSTIN, Texas and DUBAI, United Arab Emirates, June 1, 2012

- Under its new venture 'Radix', invests over

$30m

towards TLD Applications

AUSTIN, Texas

and

DUBAI, United Arab Emirates

,

June 1, 2012

/PRNewswire/ --

Directi Group, a global leader in Internet products and Web services, today

announced its ambitious effort to secure Top-Level Domains (TLDs) under

ICANN's program to expand the Internet's addressing system. Under its new

brand - Radix - Directi has committed over

$30 million

on the application of 31

strings, which includes several generic and mass market names.

"This is a historic moment in the evolution of the Internet," said Bhavin

Turakhia, founder and CEO of Directi Group. "We have invested a significant

amount of time and resources to developing intelligent, responsible, secure and

thorough proposals for what could serve as the foundation for this new era on

the Internet."

Top extensions on Directi's list of applications include: .web, .bank, .loans,

.insurance, .law, .shop, .app, .website, .click, .online, .music, .hotel .doctor,

.baby and .shop. To see the full list, please visit www.radixregistry.com.

"Today's Internet addresses are uncategorized and say nothing about the

website. In addition, it is near impossible to find available names that are short

and memorable. Our research shows that over 65% of users are unable to find

a name of their choice. We welcome the opportunity to usher in an era where

internet addresses distinguish a plumber from a lawyer and domain names with

hyphens are a thing of the past," said Turakhia.

The experienced teams at Directi and Radix have spent almost two years

developing policies and procedures specific to each major category of

extensions – Financial Services, Legal, Social & Healthcare, Ecommerce and

Generic. The team has pioneered industry leading abuse protection policies

and creative rights protection mechanisms to help safeguard trademark

holders.

Turakhia continued, "As one of the world's top ten registrars, we equally

understand our ability to make a sizable contribution towards curbing Internet

abuse and believe that mitigating potential threats is one of our foremost

responsibilities. For the new TLDs, we have created policies, processes and

services that go significantly above and beyond our obligations and aim to

make domain names and the Internet, a safer experience for the Internet

community."

Directi runs some of the largest and most successful domain name registrars

and Web hosting companies in the world. It is known for its success in building

high performance Web services solutions among its various business units

including ResellerClub, Media.net, LogicBoxes, BigRock, Skenzo and

WebHosting.info.

About Radix

Radix FZC is a Directi Business whose mission is to become the registry

operator of a variety of top level domains. Radix will be an active participant in

ICANN's process to expand the Internet naming system, and will aim to obtain

rights to operate several new generic domains. Radix will leverage Directi's rich

domain expertise, and will be led by an able team that has helped flourish some

of Directi's existing registrar and web hosting businesses.

About Directi Group

Directi (http://www.directi.com) is a $300+ million group of Businesses, that

develop innovative mass-market Web Products serving millions of Customers

worldwide. Directi businesses include ResellerClub.com, BigRock.com,

LogicBoxes, Media.net, Skenzo and rank amongst the fastest growing

businesses worldwide in their corresponding industry segments. The combined

Product Portfolio of various Directi businesses includes - Communication and

Collaboration apps, Social Networking software, Instant messaging, Context

Analysis Engines, Antispam and Antivirus Solutions, Large scale Billing and

Provisioning platforms, Traffic Monetization Solutions, Online Advertising

Solutions, DNS Management Products, Linux and Windows Server Management

Software, Web Hosting Control Panels and much more. Directi is headquartered

in

Dubai

, UAE and has more than 800 employees world-wide across five offices

in the UAE,

India

,

United States

, and

China

Media Contacts:

Jocelyn Johnson, KCSA Strategic Communications, [phone],

[e-mail]

Joe McGurk, KCSA Strategic Communications, [phone],

[e-mail]