Global Beauty Industry Challenged, as World's Strongest Antioxidant MitoQ® Hits Market

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Global Beauty Industry Challenged, as World's Strongest Antioxidant MitoQ® Hits Market PR Newswire PARIS, September 4, 2012 PARIS, September 4, 2012 /PRNewswire/ -- ®The world's most potent antioxidant to date MitoQ , proven 1000 times [10]stronger than CoQ , will become available to the public this September 2012. ®MitoQ facial cream is set to challenge the international industry with a new level of efficacy [10] ®Dubbed next generation CoQ , MitoQ is scientifically proven 1000 times more powerful in protecting skin cells from oxidative damage than idebenone or CoQ, both utilised extensively in the world's best selling anti-aging products. ®The September 2012 launch of MitoQ facial cream sets a new standard for ®those seeking rejuvenation, through science and skin health. The MitoQ ®molecule, the key ingredient in the MitoQ cream is a recognised and patented invention. It is the only product available that can penetrate mitochondrial membrane, where it delivers powerful antioxidant. ®The major scientific breakthrough: the active potency of MitoQ to eliminate oxidative damage caused by free radicals, has been acknowledged by the highest scientific authorities. Studies and articles have been published in renowned scientific peer-reviewed journals, including: Annals of the New York [1] [2]Academy of Sciences and the Journal of Biological Chemistry.

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• Publié par: mitoq-limited
• Nombre de lectures: 19
• Langue: English

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Global Beauty Industry Challenged, as World's Strongest Antioxidant MitoQ® Hits Market

PR Newswire PARIS, September 4, 2012

PARIS,September 4, 2012/PRNewswire/ -- ® The world's most potent antioxidant to date MitoQ, proven 1000 times [10] stronger than CoQ, will become available to the public this September 2012. ® MitoQfacial cream is set to challenge the international industry with a new level of efficacy [10] ® Dubbed next generation CoQ, MitoQis scientifically proven 1000 times more powerful in protecting skin cells from oxidative damage than idebenone or CoQ, both utilised extensively in the world's best selling anti-aging products. ® TheSeptember 2012facial cream sets a new standard forlaunch of MitoQ ® those seeking rejuvenation, through science and skin health. The MitoQ ® molecule, the key ingredient in the MitoQcream is a recognised and patented invention. It is the only product available that can penetrate mitochondrial membrane, where it delivers powerful antioxidant.

® The major scientific breakthrough: the active potency of MitoQto eliminate oxidative damage caused by free radicals, has been acknowledged by the highest scientific authorities. Studies and articles have been published in renowned scientific peer-reviewed journals, including: Annals of the New York [1] [2] Academy of Sciencesand the Journal of Biological Chemistry. Antipodean Pharmaceuticals CEO Dr Kenneth Taylor says:"We identified the breakthrough as being potentially huge amongst the globally aging ® population looking for aging solutions. Our topical skincare cream MitoQ accelerates the skin cells' natural renewal cycle, with rejuvenation evidenced in the outward skin brightening and a clearer more even complexion developing with the reduction of fine lines and fading any pigments. It's bio-tech at the beauty counter." ® MitoQ facialcream is the result of over ten years of research and development with costs recorded at over$US30 million-to-date. It is the work of Dr Michael Murphy, Mitochondrial Biology Unit, Cambridge and Professor Rob Smith Chemistry Department, Otago University,New Zealand. In a cutting-edge development a unique electrostatic penetration system is used to deliver antioxidant to the cells mitochondria. Neutralising free radicals where they are produced. Thus, stopping the skin aging process and healing prior damage. ®® MitoQ re-densifiesskin, healing and preventing fine lines and wrinkles. MitoQ fades scars, brown spots and skin discoloration. Preview users show impressive results as increased collagen re-formats and strengthens the skin's structure. Real rejuvenation has become possible. With 20-year international patents in ® place there cannot be an over-the-counter product that uses this MitoQ exclusive technology in the foreseeable future. ® Priced at (50ml)US$185facial cream will initially hit the(approx €145) MitoQ global beauty market on http://www.MitoQ.com, this September2012. ® MitoQ isthe world's most powerful antioxidant to date.

More information About MitoQ Limited:Founded in 2005, MitoQ Limited, is a wholly owned New Zealandsubsidiary of Antipodean Pharmaceuticals Inc, a development stage pharmaceutical company. This dynamic bio-tech company works with a panel of experts to refine and bring to market breakthrough innovations, setting new standards in the pharmaceutical and cosmeceutical industries. CEO Kenneth Taylor has a doctorate in Pharmaceutical Chemistry and a Fellowship in Pharmacology and Experimental Therapeutics from The Johns Hopkins University School of Medicine,Baltimore, Maryland. He subsequently held a joint appointment in neurosciences at Princeton University and the Squibb Institute of Medical Research inPrinceton, New Jersey. During his professional career he held the position of Managing Director at various global Roche affiliates and converted Syntex into Roche Bioscience research centre. Mr Gary Lane is the Chairman of the Board. Notes [1] Smith, R.A.J. & Murphy, M. P. (2010). Animal and human studies with the

® mitochondria-targeted antioxidant MitoQ.Annals of theNew YorkAcademyof Sciences.1201, 96-103 doi: 10.111/j.1749-6632.2010.05627 [2] James, A. M., Cochemé H.M., Smith, R.A.J. andMurphy, M.P. (2005) Interactions of Mitochondria-targeted and Untargeted Ubiquinones with the Mitochondrial Respiratory Chain and Reactive Oxygen Species.The Journal of Biological Chemistry, 280(22) 21295-21312. doi:10.1074/jbc.M501527200. Website: http://www.mitoq.com