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Women’s Contraceptive Category and Marketing Brand AuditRevolutionizing Ad and Brand Tracking In HealthcarePhoenix Healthcare he Women’s Contraceptive Category and Marketing Brand Audit, launchedin 2008 by Phoenix Marketing International provides an entirely new approachTto evaluating your brand performance and marketing eorts in the marketplace. The Audit takes a “category” approach to tracking. It includes all brands and advertisers in the category and indexes your performance against category norms as well as against individual competitors.Results are tracked every month so you can make ROMI: what return your marketing isquick decisions on both pre-launch and delivering short, medium, and long-termpost-launch advertising. Large monthly samplesizes provide precise, accurate projections of the Key Benets For Clients brand and business growth delivered byyour advertising. Turnkey solution: you can get started nextmonthThe Audit is designed to overcome theCost eective, subscription-based service, deciencies of your current ad and brandtrackers: specically, clear linkage between typically one-third to one-half the cost of specic ad eectiveness, media impact, ad recall, your custom studypersuasion and response. Monthly reports that can be customized toyour specicationsPhoenix is the only company in the marketplacethat has built advertising databases, predictive Trend analysis, access to large ad and mediamodels and ad ...
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