ETUDE AMERIQUE LATINE - Dernière version
23 pages
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ETUDE AMERIQUE LATINE - Dernière version

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23 pages
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Le téléchargement nécessite un accès à la bibliothèque YouScribe
Tout savoir sur nos offres

Description

DIRECTION REGIONALE DU COMMERCE EXTERIEUR EN AQUITAINE Etude de marché Santé, Bien-être en Amérique Latine Argentine, Mexique, Colombie, Brésil, Chili, Equateur Sommaire AMERIQUE LATINE : REPRISE DE LA CROISSANCE SUR L’ENSEMBLE DU CONTINENT ..................................................................... 4 Argentine : la reprise se confirme, les résultats sont positifs ........................................................................5 Secteur pharmaceutique : un secteur dynamique et en progression ............................................................5 Secteur de la parfumerie et des cosmétiques : développement du marché local et augmentation de la consommation ..............................................................................................................................................6 Secteur du bien-être : un marché en plein essor...........................................................................................7 Mexique : retour à la croissance..........................................................................................................................8 La santé : un marché en pleine développement ...........................................................................................8 Secteur de la parfumerie et des cosmétiques : croissance des échanges et ...

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Publié par
Nombre de lectures 129
Langue Français

Extrait

                            
               
D IRECTION R EGIONALE  DU C OMMERCE E XTERIEUR          EN A QUITAINE  
           E tu d e d e  m a r ch é  Sa nté, B i en -ê t r e e n  Am é riq u e  L a tin e         
 
 
Argentine, Mexique, Colombie, Brésil, Chili, Equateur
 
 
S o m ma i r e  
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2
    1  & %!!#  "! ! /2     -       $               $          # $     )&&   ! -& !## (%& /+           $!      ./    $!          $"       34    
 
3
                  
                                            !              ""   "          !  #     $   %           $  & &        %'  (     ) &     !  )   )       $  *         $         $   +         $&,!               +  $    ""    &   (      $"       !  
 
4
  
     La reprise se confirme, les résultats sont positifs  - %%           "  "  !  %.  $     /*    0%1   +      "     00'!  )            %%21  %.      !         "  3  %.  $     ,       41     %21!             "          $&,             !  
                 )  !     '    &    1    !    21    (       )    0      %5! .1          &6   "!            "   !  7 %5        "" + '5.      ! 8.1    + "  (! 7     (+ .5.   !  9   .  "     !  Répartition des exportations argentines de EvolutAiorgn edeti lnae  c2o0n0s0o-2m0m0a4ti o($n  pdaer  mpéedriscoanmneen)ts en oduits pharmaceutiques  par type de produits n en 2004 120 10785%  100 99 97 102 médicament s 82 80 60 40 20 0 200020012002 S1 2003 2004
  
 
5
sérums, vaccins produit s 8% médicaux et chirurgicaux 1%gloarngdaense s3, % aut res produit s 3
Evolution des exportations argentines de produits estinations des exportations argentines de produits pharmaceutiques 2000-2004 (en millions de US$) pharmaceutiques en 2004 350 311 345 285 5% Pérou 300 281 266 6% Colombie 250 6% Venezuela 37% Rest e du 200 monde 7% M exique 150 100 8% Uruguay 50 0 200020012002 S1 10% Chili 2003 200 4 21% Brésil                  7        "     $ $"      ! -(+  %'                  ''1     $     51! - %%   +  "   ""               $  !     "    81       7       "    ""            +      " +    9! #      ":    +              ": $"     "!          "" + 050   #;  %. <=%51   + %5>    + %.4   #; <=41   + %5>!   <.21>  7 <%1  9 '2%81>   ,  "   ?   "     Origines de s im portations argentines de produits cosm é tiq Destinations des exportations argentines de e n 2005 produits cosmétiques en 2005 Reste Europe Rest e 2% 1%5% Euro pe Caraï bes 19% 3% A lena 10% M ercosur 35% Communaut é A ndine des M erco sur Nat ions A lena 56% 13% 16% Co mmunauté A ndine des Natio ns 1% Chili Chili 6% 33% 6  
 E v o lut io n du c o m m e rc e e xt érie ur a rge nt in  de s pro duit s c o s m ét ique s  Import at ions  Export at ions  300  250 256  221,5   200179,4,9 194  150 157,1  100 107,3   50  0  2003 2004 2005    
Répartition du marché des cosmétiques argentin par type de produits-2002 B ébés et enfants Maquillages1%  5% hygiène o rale Hygiène jetable  9% 29% Crèmes 10%
rticles de to ilette 21%
Capilaires 25%
  7   &  @>    +     )!     "   (                 # A       $("          $    !  (  $      (+           3        " B     "    $      )!          $&,  ! ""       ! 7 ""  )  (+  $ "  +        7 CD!  '8       )   "                CD E $   ! -  F    +  "            #     ""  (!  -       "              !     $&,    (   ! -  "  $   +    ) "  +   "      $&,!       !  
 
7
 
 ( ) &    Retour à la croissance    /*   4%   #;                    G   !         %  %'  )       %5 <=551>         5.1!    "  %.     ='1   /* ='21     =%51   !   "           %5! (    "               + "     $&,!   
                      &!       $           $  +      !   $             $   % H     )     ! 7 ""  )  01   $       !     + 81    $ <    %45 B>! A               . 2'. ! / "   ""      &    2. "$         + "$  !    ""       ":    " $           $             B    $  B +    "      !  &( !-& !& !"" !  0 12  2 2  )  32    2   ! -& ()&  %)&# #%-&( 5)&)& !-&6  4     &2  2       2   2     2    2    &2  '                 0     ! / I  81  )      %1  /*! G  " ,    "  ) &              
 
8
Balance commerciale du secteur pharmaceutique mexicain en 2004 - En millions de US$ 2170
Import at ions Export at ions
1267
        $  "  
Produits pharmaceutiques au Mexique Principaux clients Etats-Unis, Allemagne, Venezuela, Panama Principaux fournisseurs Etats-Unis, Allemagne, Royaume-Uni, suisse
Evolution des importations mexicaines de pro pharmaceutiques 2000-2005 232  2500 2170  2000 1779  1464  1500 1259 1013   1000   500  0  2000 2001 2002 2003 2004 2005    
Evolution des exportations mexicaines de produits pharmaceutiques 2000-2005 1400 126 7 1229 1200 969 1033 1000 887 800 673 600 400 200 0 20 00 2001 2002 20 03 2004 2005
                   "     '2   #;  %.! /  +  "  )    "       ! 7 ""  )  "           +       $ +              !       "     ! -  "   ":   , "$  9 $"        J   9 K!      "        2   #;  %' + %8   #;  %5  .5   #;    9    "   "  !       +    %%   #;  %' + %%%'   #;  %5  5%%   #;   9     %     "! 7 %5     4   #;   !     L  $ 7  7M  "          !
 
9
 0#          (%%, 5 6     
  
" #      
         
.% 4 .. 0%. 8
    2       "! #   $ +   1   /*       $("   !  )        $&, <  @>       7   N( O  $ !            +       "        ""   "           +   )!  ( $  $  $&, ""      +    !      $         "   ""         ! "   "     $&,      ""          +        !  
 
10
  ! ! # ,    Retour à la stabilité politique, redémarrage de l’activité économique   $        $             !     .1  %.     %51   "  )            (  "$!  #  7&        $        ) ""     "  $       "! (  7   '        "!   
               $     "               G$  #!     $    $      $         $  ! 7 %5      $  "" + '   #;  0'4   #;      '45   #;    $!           &"  +  "$     $ + .4   #;  %5  .'   #;  %'! P          + %%4   #;  %5  %.   #;  %'!  $     )  !
  
 
Origines des importations colombiennes de produits pharmaceutiques en 2004 Et at s-Unis 13% A llemagne 9% M exique 9% France 8% Suisse B résil 7% 6%
Aut res pays 48%
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stinations des exportations colombiennes de produits pharmaceutiques en 2004 Cost a Rica A ut res p ays 2% 13% B résil Equat eur 2%28% M exique 4 % Chili 6% Pérou 8 %
Panama 12%
V enezuela 25%
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