Trends in Business models development in publishing

National Diet Library

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Trends in Business models development in publishing

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• Publié par: ulijefes
• Nombre de lectures: 96
• Langue: Français

Extrait

ENHANCING THE CULTURE OF READING AND BOOKS IN THE DIGITAL AGE

Copyright as a means to foster creativity and access

National Diet Library, Tokyo, Japan. December 1st and 2nd 2010

Trends in Business models development in publishing

Herman P. Spruijt

President International Publishers Association

1. Speaking about the changing business models in publishing in the digital

environment at a global level is difficult.

-Firstly, because publishing is diverse. Academic, educational and trade

publishing are very different and have very different circumstances.

-secondly, because innovation in publishing is stimulation many innovative and

dynamic publishers in any direction.

-some publishers are very large and operate globally, but the vast majorities are

small and medium sized companies acting only bat the national level

-And the barrier to entry is low and in publishing; there is plenty of opportunity

to experiment, also for new players...

2. In the past, it was simple: a book is a book. We have hard copy, soft copy,

paperback (smaller format). Paperbacks were cheap, for students use or for later

print runs for the successful titles, to be used for traveling and holiday use... No

pricing differences between first print and later editions. Just a new print run if the

book were successful

Journals were divided in issues to dispatch a bunch of articles per quarter, month

or week.

3. In the digital age this is all very different. And we feel we publishers are all

under pressure. Firstly there is the public expectation that we should move into

the digital environment. And secondly that, when doing so, prices must be cut

massively. Because with the internet came a new price expectation about

content: digital is cheaper or for free..!

Interesting:

- Consumers are prepared to pay for their devices which they use to access the

Internet.

- Consumers are prepared to pay for the connectivity itself through Internet

service providers.

For all the rest, the expectation is that the information they like to retrieve should

be free or very cheap at the point of consumption.

When an I Pad applications costs 4.99$, it is considered a high price. Amazon

tried to put pressure on publishers to go under 9.99$.