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Apple's iTunes stores will complete ecosystem, offer multiple benefits, says Frost & Sullivan

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Apple's iTunes stores will complete ecosystem, offer multiple benefits, says Frost & Sullivan PR Newswire SINGAPORE, June 28, 2012 SINGAPORE, June 28, 2012 /PRNewswire/ -- Apple today launched its long awaited iTunes stores across 12 countries in Asia. Already available in Japan, Australia and New Zealand, now consumers with credit cards in Brunei, Cambodia, Hong Kong, Laos, Macau, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Sri Lanka and Vietnam will be able to access millions of songs and movies. Manoj Menon, Partner and Southeast Asia Managing Director for Frost & Sullivan said "This is a fantastic development for consumers in Asia. Apple's growth in these markets was predominantly fueled by the hardware sales. This announcement will help Apple leverage the completeness of its ecosystem a lot better in these markets." With mobile devices being hugely popular in these markets, Menon says this step forward will enable Apple to compete more effectively with Android. Android based phones have done relatively well in several of these countries because of the lower price models that are available from a variety of different manufacturers. "The iTunes store is also a way to get long term relationships with customers as the iTunes store can be a big differentiator," he added. Menon says this also opens the market for Asian content owners to leverage this platform to drive sales in their home markets.
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Apple's iTunes stores will complete
ecosystem, offer multiple benefits, says Frost
& Sullivan
PR Newswire
SINGAPORE, June 28, 2012
SINGAPORE
, June 28, 2012 /PRNewswire/ -- Apple today launched its long
awaited iTunes stores across 12 countries in
Asia
. Already available in
Japan
,
Australia
and
New Zealand
, now consumers with credit cards in
Brunei
,
Cambodia
,
Hong Kong
,
Laos
,
Macau
,
Malaysia
,
the Philippines
,
Singapore
,
Taiwan
,
Thailand
,
Sri Lanka
and
Vietnam
will be able to access millions of songs
and movies.
Manoj Menon, Partner and Southeast Asia Managing Director for Frost &
Sullivan said "This is a fantastic development for consumers in
Asia
. Apple's
growth in these markets was predominantly fueled by the hardware sales. This
announcement will help Apple leverage the completeness of its ecosystem a lot
better in these markets."
With mobile devices being hugely popular in these markets, Menon says this
step forward will enable Apple to compete more effectively with Android.
Android based phones have done relatively well in several of these countries
because of the lower price models that are available from a variety of different
manufacturers. "The iTunes store is also a way to get long term relationships
with customers as the iTunes store can be a big differentiator," he added.
Menon says this also opens the market for Asian content owners to leverage
this platform to drive sales in their home markets. This will accelerate market
development of digital content in this region.
The launch was welcomed and very well received, "This may also be a very
positive development towards helping the industry fight piracy in several of
these countries. The availability of content in attractively packaged and priced
formats will encourage and enable several users to stay away from piracy. This
is a very powerful development for the industry and the ecosystem," Menon
stated.
Regional giants
China
,
India
and
Indonesia
were not a part of the launch today
and Menon noted, "Apple also needs to urgently be able to launch the iTunes
Store in these countries, particularly
China
and
India
. This has not yet been
announced, but these markets will be key to long term continued growth for
Apple."
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with
clients to leverage visionary innovation that addresses the global challenges
and related growth opportunities that will make or break today's market
participants.
Our "Growth Partnership" supports clients by addressing these opportunities
and incorporating two key elements driving visionary innovation: The Integrated
Value Proposition and The Partnership Infrastructure.
The Integrated Value Proposition
provides support to our clients throughout all