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Beer, Bikinis and The Olympics - Team GB
Finally Announced
PR Newswire
LONDON, July 3, 2012
LONDON
,
July 3, 2012
/PRNewswire/ --
Due to become one of the highest profile sports in the Olympics, Team GB's
women's beach volleyball duo has finally been announced as Zara Dampney
and Shauna Mullin - much to the pleasure of the girls, their fans and American
Craft Beer brand Fordham.
Fordham began sponsoring the girls in
January 2012
to help finance their
training and support their journey to qualify. Having spent the last 6 months on
the worldwide competition circuit, Zara and Shauna are now ready to fly the
flag at
London
2012.
Fordham, which features a distinctive 'FO' logo on its bottles, is rebranding the
sport as 'FOlleyball' in a drive to persuade the British public to take up the game
as well as enjoy the beer range as part of their "Try Something New" campaign.
Graham Richardson, general manager of Heathwick, said: "We are delighted
for Zara and Shauna. They've worked so hard to qualify as Team GB and
deserve all their success. There's going to be a real buzz around Beach
Volleyball in
London
and right across the UK this summer, with the Olympics
giving this fresh and exciting sport a high profile. That's the same ethos we're
building around the Fordham range, offering something new and interesting to
beer drinkers and making craft beer more accessible to mainstream
consumers."
Shauna said: "Representing Britain at the Olympics is a dream come true for
us." Zara added: "We're extremely grateful for Fordham's support, which has
made it possible for us to focus on playing the best volleyball we can."
It seems Zara and Shauna will have the American's supporting them, along with
all us Brits. They obviously know a good thing when they see it.
NB. Attached images of Zara and Shauna are property
of Heathwick Ltd and any use of them should credit the
company's sponsorship and the Fordham brand.
Notes to editors:
Heathwick Ltd imports a range of year-round craft ales and lagers from the Fordham
Brewing Company located in
Dover, Delaware
, along with a selection of seasonal
brews and soft drinks from sister company, Old Dominion.
Competition to meet athletes, win signed bikini as worn in image and/or case of beer /
Reader offer available on request.
For more information see
http://www.fordhambeers.co.uk
/ call +44(0)1264-
854152. Email: Julie Finnie-Hogg or Graham Richardson
info@heathwick.com
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