Concrete Show South America 2012 to be Bigger and Better! PR Newswire SAO PAULO, Brazil, June 18, 2012 SAO PAULO, Brazil, June 18, 2012 /PRNewswire/ -- Due to high demand UBM's Concrete Show South America has increased its exhibition space to allow more companies the chance to gain direct exposure in a booming market. With less than three months to go Concrete Show South America is almost sold out. To accommodate the demands of a growing industry the Concrete Show has constructed a new indoor area in response to exhibitor requests. The increase in space has added to the exhibition area, creating 62,500 sqm2 and making it the largest concrete event in Latin America. With the additional space more companies will be able to build relationships and enhance their industry knowledge. "The event reflects the market and the current trends. The expansion of the show reflects the fact that there is huge demand for a niche event that serves the needs of the concrete industry," explained Cláudia Godoy, Managing Director, Concrete Show South America. The proposed new area will be in a highly sought after area with additional features designed to make this a premium location. A surge in productivity due to the growth in the civil construction sector has pushed Brazil towards innovation and the need for adopting best practice.