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Frost & Sullivan: Digital Signage Transforms the Global Retail Experience

7 pages
Frost & Sullivan: Digital SignageFrost & Sullivan: Digital Signage Transforms the Global Retail Experience PR Newswire MOUNTAIN VIEW, California, Nov. 13, 2013 -- Lack of influence at the point of purchase is a missed opportunity during the customer's most information-seeking moment The diluting of mass media and shrinking attention spans of global consumers by media clutter led marketers to gravitate toward the digital signage medium, which can deliver relevant messaging to a finely-targeted audience. The branding opportunities and interactivity offered by digital signage screens boost their popularity among advertisers and network owners globally. Apart from product quality, one of the key objectives for marketers in the current in-store environment is creating a relationship with the consumer through enhanced brand experience. As such, digital signage is a more effective advertising medium than traditional in-store communications, as it increases sales and saves costs through superior shopper engagement. New research from Frost & Sullivan's Analysis of the Global Digital Signage Systems Market analysis finds the market earned revenue of $1.27 billion in 2012. This is estimated to reach $2.55 billion in 2018, driven by the emergence of turnkey digital signage solution providers across regions.
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Frost & Sullivan: Digital Signage Transforms the Global Retail Experience

PR Newswire

-- Lack of influence at the point of purchase is a missed opportunity during the customer's most information-seeking moment

The diluting of mass media and shrinking attention spans of global consumers by media clutter led marketers to gravitate toward the digital signage medium, which can deliver relevant messaging to a finely-targeted audience. The branding opportunities and interactivity offered by digital signage screens boost their popularity among advertisers and network owners globally. Apart from product quality, one of the key objectives for marketers in the current in-store environment is creating a relationship with the consumer through enhanced brand experience. As such, digital signage is a more effective advertising medium than traditional in-store communications, as it increases sales and saves costs through superior shopper engagement.