Global Business Travel Association (GBTA) Report predicts recovery in North Europe and continued trouble in the South during 2012, but higher levels of business travel spend across all Europe in 2013
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Global Business Travel Association (GBTA) Report predicts recovery in North Europe and continued trouble in the South during 2012, but higher levels of business travel spend across all Europe in 2013

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Global Business Travel Association (GBTA) Report predicts recovery in North Europe and continued trouble in the South during 2012, but higher levels of business travel spend across all Europe in 2013 PR Newswire LONDON, June 12, 2012 LONDON, June 12, 2012 /PRNewswire/ -- The Global Business Travel Association (GBTA), the world's premier business travel and corporate meetings organization, announces the results of its inaugural "GBTA Business Travel Index (BTI)™ Outlook - Western Europe" economic analysis, sponsored by Visa Inc. This semi-annual series includes the GBTA BTI which provides a method for distilling market performance and the outlook for business travel into a single metric to be tracked over time. "GBTA BTI™ Outlook - Western Europe" includes an analysis of the five most critical business travel markets in Europe: Germany, the UK, France, Italy and Spain. Highlights Growth in business travel spending ("BTS") in the three major European economies: Germany, the UK and France will be nearly flat in 2012: UK is forecast to grow BTS by 0.7% Germany is forecast to grow BTS by 0.6% French BTS is forecast to decline by 0.6% Forecast levels of 2012 BTS in Germany, UK and France all exhibit growth in domestic travel, but declines in international outbound spending ("IOB"): UK domestic BTS is forecast to grow by 2.7% but IOB is forecast to fall by 2.8% German domestic BTS is forecast to grow by 1.1% but IOB is forecast to fall by 1.

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Global Business Travel Association (GBTA)
Report predicts recovery in North Europe and
continued trouble in the South during 2012, but
higher levels of business travel spend across
all Europe in 2013
PR Newswire
LONDON, June 12, 2012
LONDON
,
June 12, 2012
/PRNewswire/ --
The Global Business Travel Association (GBTA), the world's premier business
travel and corporate meetings organization, announces the results of its
inaugural "GBTA Business Travel Index (BTI)™ Outlook -
Western Europe
"
economic analysis, sponsored by Visa Inc.
This semi-annual series includes the GBTA BTI which provides a method for
distilling market performance and the outlook for business travel into a single
metric to be tracked over time. "GBTA BTI™ Outlook -
Western Europe
"
includes an analysis of the five most critical business travel markets in
Europe
:
Germany
, the UK,
France
,
Italy
and
Spain
.
Highlights
Growth in business travel spending ("BTS") in the three major European economies:
Germany
, the UK and
France
will be nearly flat in 2012:
UK is forecast to grow BTS by 0.7%
Germany
is forecast to grow BTS by 0.6%
French BTS is forecast to decline by 0.6%
Forecast levels of 2012 BTS in
Germany
, UK and
France
all exhibit growth in domestic
travel, but declines in international outbound spending ("IOB"):
UK domestic BTS is forecast to grow by 2.7% but IOB is forecast to fall by 2.8%
German domestic BTS is forecast to grow by 1.1% but IOB is forecast to fall by 1.4%
French domestic BTS is forecast to grow by 0.7% but IOB is forecast to fall by 2.7%
Growth levels in 2013 BTS in
Germany
, the UK and
France
will be much stronger with
both domestic BTS and IOB showing increases:
Germany
is forecast to grow overall BTS by 5.4%
France
is forecast to grow overall BTS by 5.1%
The UK is forecast to grow overall BTS by 4.0%
Southern European countries,
Spain
and
Italy
will experience even steeper declines in
BTS due to slower economic growth rates and austerity measures. 2012 is forecast to
see declines of 4.1% and 5.0% for
Spain
and
Italy
, respectively
Overall, the European economic situation will weigh heavily on countries' economic
growth levels. In 2012, GDP in
Germany
,
France
and the UK are forecast to grow by
0.5%, 0.6% and 0.7% respectively. This will be due more to the indirect impact of
Southern Europe
rather than domestic weaknesses
Sovereign debt crises in
Italy
and
Spain
will lead to 1.8% and 1.9% declines in 2012
GDP, respectively
Michael McCormick, Executive Director and COO of GBTA, commented:
"We are delighted to produce our inaugural analysis for
Western Europe
assessing likely business travel spend and economic growth levels for one of
the world's most important trading zones. We found that economic growth
across
Europe
will be constrained in 2012 with weakness in the first half giving
way to improving prospects later in the year. Increasing economic growth in
Germany
,
France
and the UK will be offset by declines in many Southern
European economies. Business travel is a leading indicator of the economy, so
we're expecting a challenging scenario over the next year."
Paul Tilstone, Managing Director of GBTA Europe, commented:
"As for business travel; all five of the countries in the report are relatively
mature and together form nearly 70% of
Europe's
business travel market. As
such, the results are highly indicative of the Continent's overall performance.
Forecasts for 2013 are very positive but 2012 shows a significant disconnect
between Northern and Southern economies and domestic and international
business travel spend."
"
Whether for business or pleasure, Visa account holders spent more than $235
billion on travel related purchases in 2011-a 14 percent increase from
2010," said Tad Fordyce, head of global commercial solutions at Visa Inc. "Our
relationship with the GBTA and our support for research such as the BTI
provides us with an opportunity to understand the key trends in the business
travel industry and ensure that the solutions we provide to financial institution
customers and their clients in the public and private sectors continue to be
best-in-class."
Germany
Spending on business travel in
Germany
totaled
$50.0 billion
in 2011, down
4.2% from its 2008 peak. Germany has a relatively strong and well-diversified
domestic economy that helps to somewhat insulate it from the regional impacts
of the sovereign debt crisis to the south. Historically, spending on German
domestic business travel comprises a large percentage of total German
business travel (79%).
Our analysis forecasts that German business travel will grow slightly in 2012
with total spending on business travel growing 0.6% to
$50.3 billion
. Slow
growth is mainly the result of the expectation for a Eurozone recession over the
first couple of quarters of 2012.
Business travel spending will increase during 2013 as the Euro Area begins to
recover and will grow an estimated 5.4% to
$52.9 billion
. Putting this slower
growth performance in perspective, it will take until the third quarter of 2013
for German business travel spending to regain its previous cyclical peak (Q3
2008).
Spending on domestic business travel in 2011 was up 4.9% and will grow an
estimated 1.1% in 2012 as regional woes will lead to firms cutting out more
discretionary business trips and moving executives into lower hotel and air
classes through the year. This trend will ease toward the end of 2012 and into
2013 with spending on domestic business travel expected to rise another 5.6%
in 2013.
IOB spending in
Germany
will decline 1.4% in 2012 as result of weakened trade
activity in the region and abroad. It is expected that this will improve in 2013,
on the assumption that the European continent can avoid an all-out banking
crisis. A rebound of 4.6% is expected in spending on international outbound
business travel.
United Kingdom
The UK has the second highest level of spending on business travel in
Western
Europe
measured at
$40.2 billion
in 2011. While the UK suffers from the same
regional problems as Continental Europe, its diversified economy and the
flexibility of having its own currency and monetary policy have led to a
relatively healthier environment for business travel.
The "GBTA BTI™ Outlook -
Western Europe
" economic analysis forecasts that
spending on business travel in the UK will advance slightly, 0.7%, in 2012. Total
spending on domestic business travel is expected to grow 2.7% in 2012, after
advancing 3.2% in 2011.
International outbound travel from the UK will fall 2.8% in 2012, as debt
troubles in
Southern Europe
will more than offset any benefit that British
business travelers will gain in purchasing power in the Eurozone from the
relative strength of the British Pound. The Olympics are set to displace some
business travel, although we expect much of it to be rescheduled later in the
year."
In 2013, we expects a full recovery in British business travel with spending
projected to advance 4.0% to
$42.1 billion
with spending on domestic business
travel gaining 5.0% and spending on international outbound business travel
gaining 2.0%.
France
French business travel spending peaked at
$36.6 billion
in 2008, before
suffering a steep decline of 10.6% due to the recession in 2009. Spending
experienced an equally strong recovery in 2010, bouncing back 9.0% to
$35.6
billion USD
. The recovery has flat lined in 2011 as the French economy
continues to suffer the same woes as those of
Germany
and the UK - a
weakened environment due to spillover effects of the sovereign debt crisis to
the south.
The expectation is that French business travel will suffer a small loss in 2012
with total spending on business travel falling 0.6% to
$36.3 billion
, a result of
the expectation for a Eurozone recession over the first couple of quarters of
2012. Business travel spending in
France
will begin to recover along with the
broader European economy in 2013 and will grow an estimated 3.3% to
$37.4
billion
. The recovery in French business travel spending will mainly be driven by
domestic travel, which is expected to expand 0.7% in 2012 followed by growth
of 5.1% in 2013. Outbound international travel from
France
is expected to fall
2.7% in 2012 and struggling to recover in 2013 with projected growth of 0.3%.
Italy
Spending on business travel in
Italy
totaled
$35.3 billion
in 2011, down 6.6%
from a peak of
$37.8 billion
in 2008. The majority of business travel spending
in
Italy
is on domestic travel, with only 9% allocated to international outbound in
2011. Domestic business travel in
Italy
is mainly centered on the more
industrialized northern part of the country.
Spending on business travel in
Italy
snapped back sharply after the Great
Recession but has since entered into another period of decline. Thus far,
austerity measures and ECB bailouts have kept the troubled economy afloat
but slow growth and high bond yields confirm that the Italian economy is a long
way from entirely escaping default.
The report predicts a number of quarters of negative economic growth that will
undoubtedly take their toll on business travel. The expectation is that Italian
business travel will fall in line with broader expectations for the Italian economy
with total spending on business travel falling 5.0% in 2012 and continue to
decline into 2013, by another 0.8% to
$33.3 billion
. Spending on domestic
business travel will fall 5.2% in 2012, followed by another 0.6% drop in 2013.
Spending on international outbound business travel will fare slightly better in
2013, falling 3.2%, but will see another drop of 1.9% in 2013.
Spain
Business travel in
Spain
totaled
$19.4 billion
in 2011, down 7.7% from a peak of
$21.0 billion
in 2008. Spain represents a small proportion of European business
travel but growth over the last decade has been nothing short of impressive.
Liberalizing its economy since the beginning of the century contributed to a
more economically diverse and globally oriented economy - one more in line
with its developed neighbors.
However, the Spanish economy has been one of the most challenged. As Spain
has recovered from the Global Recession in 2009, its overheated real estate
market has begun to correct itself after years of steep price increases,
unemployment has soared to nearly 25%, Spanish inflation is the highest on the
European continent, and, not surprisingly, government bond yields continue to
rise. Recent data have shown that the Spanish economy fell back into
recession in 2012 Q1.
It is expected that spending on Spanish business travel will decrease by 4.1% in
2012, falling to
$18.6 billion
. Trip volume, as well as the amount spent per
business trip, is expected to fall, as Spanish travelers will be pushed into more
economical air and hotel classes.
Total domestic business travel spending in
Spain
will drop by 4.1% in 2012 followed by a slight gain of 1.9% in 2013.
International outbound business travel from
Spain
will fall at an even greater
rate than domestic, 4.3% in 2012 and 1.1% in 2013.
GBTA BTI™
The "GBTA BTI™ Outlook -
Western Europe
," includes the GBTA Business Travel
Index™ (GBTA BTI™) for each of the five countries reviewed. The GBTA BTI™
provides a way to distill market performance and the outlook for business
travel into a single metric that can be tracked over time. The GBTA BTI™ in
each country has been derived from total business travel spending and an
index base year of 2005 was chosen for consistency with GBTA BTI™ in other
countries. Specifically, the GBTA BTI™ in each country is set equal to 100 in
2005 Q2.
The Great Recession hit German business travel hard in 2009 Q1, as the GBTA
BTI™ in
Germany
plummeted to 110, only 10% above the index quarter of 2005
Q2. The drop comes after the GBTA BTI™ in
Germany
peaked at 136 in the
third quarter of 2008. The 2011 Q4 GBTA BTI™ in
Germany
came in at 128,
four points down from its Q3 value of 132. This reflects the deteriorating
economic environment on the European continent. GBTA's expectation is for
two more periods of declines in the level of the GBTA BTI™ in
Germany
before
finally seeing a bit of growth towards the end of the year.
The GBTA BTI™ in
Germany
will continue on its slow growth pattern through the forecast horizon
where it will finally eclipse its former peak of 136.
The GBTA BTI™ in the UK began to recover from the Great Recession, with a
seven-point jump to 108 in 2010 Q1. Since then the recovery has been slow
and steady with GBTA BTI™ in the UK taking a two-step-forward, one-step-back
approach as it has gained roughly a half a point per quarter over the last two
years. The 2011 Q4 GBTA BTI™ in the UK came in at 112, showing no growth
from 2011 Q3. GBTA expects the GBTA BTI™ in the UK to drop to 111 in 2012
Q1 and stay there before getting a push from the Summer Olympics in Q3. We
expect growth in the GBTA BTI™ in the UK to really pick up steam in 2013 -
ending at 117 in Q4 as the European economy stabilizes.
The GBTA BTI™ in
France
saw a strong snapback from the Great Recession.
The 2011 Q4 GBTA BTI™ in
France
came in at 134, where it has been for the
last three quarters. This stagnation reflects the uncertain economic
environment in
Europe
. GBTA expects the GBTA BTI™ in
France
to continue to
stagnate through 2012, before finally picking up some steam through 2013
when it will eclipse its former peak of 136.
The GBTA BTI™ in
Spain
experienced robust growth leading up to its peak of
148 in 2008 Q3 - nearly 50% above its 2005 Q2 base value before plummeting
to a low of 124 in 2009 Q3. The 2011 Q4 GBTA BTI™ in
Spain
came in at 131,
three points down from its Q3 value of 134, again reflecting an unstable
economic environment in
Spain
. GBTA expects that GBTA BTI™ in
Spain
will
continue to decline through 2012 before finally seeing some growth in 2013.
GBTA expects the GBTA BTI™ in
Spain
to reach 133 by the end of our forecast
horizon, two points higher than its current value.
The GBTA BTI™ in
Italy
has struggled to grow since early 2010 as economic
uncertainty has taken its toll on Italian business travel. The 2011 Q4 GBTA BTI™
in
Italy
came in at 120, three points down from its Q3 value of 123. Our
expectation is for three more periods of declines in the level of the GBTA BTI™
in
Italy
before it finally levels off at a value of 116 and remains there for the
remainder of the forecast period.
Key Metrics
Economic Driver
France
Germany
Italy
2010 2011 2012 2013
2010 2011 2012 2013
2010 2011 2012 2013
Real GDP
% Y/Y
1.4
1.7
0.5
1.0
3.6
3.1
0.7
1.7
1.8
0.4 -1.9 -0.3
Consumer Inflation % Y/Y
1.7
2.3
2.0
1.6
1.2
2.5
1.9
1.8
1.6
2.9
2.5
1.8
Imports
% Y/Y
8.3
4.8 -1.3
1.0
11.7
7.4
2.4
3.1
12.7
0.4 -4.5 -1.1
Exports
% Y/Y
9.3
5.0
1.2
2.1
13.7
8.3
1.8
3.8
11.6
5.6
1.0
1.3
Unemployment Rate
%
9.8
9.7
9.9 10.1
7.1
6.0
5.6
5.5
8.4
8.4
9.5
9.7
Employment
Mils Persons 25.6 25.7 25.7 25.8
40.5 41.0 41.2 41.2
22.9 23.0 22.7 22.7
Fiscal Balance
% GDP -4.6 -3.4 -2.5 -1.9
-2.2 -1.0 -0.6 -0.5
-3.3 -2.9 -0.4
0.6
Current Account
Balance
% GDP -1.7 -2.2 -1.9 -1.5
6.1
5.7
5.2
4.9
-3.5 -3.2 -2.2 -1.5
Economic Driver
Spain
United Kingdom
2010 2011 2012 2013
2010 2011 2012 2013
Real GDP
% Y/Y
-0.1
0.7 -1.8 -0.1
2.1
0.7
0.6
2.0
Consumer Inflation
% Y/Y
2.0
3.1
1.9
1.6
3.3
4.5
2.4
2.0
Imports
% Y/Y
8.9 -0.1 -4.1
2.9
8.6
1.2
1.5
2.6
Exports
% Y/Y
13.5
9.0
2.1
4.1
7.4
4.6
1.4
4.4
Unemployment Rate
%
20.1 21.6 24.2 23.9
7.9
8.0
8.3
8.2
Employment
Mils Persons 18.7 18.4 17.8 17.8
29.0 29.2 29.1 29.4
Fiscal Balance
% GDP
-7.3 -6.5 -3.4 -3.1
-7.8 -6.3 -5.1 -3.8
Current Account Balance % GDP
-4.6 -3.7 -2.1 -1.7
-3.3 -1.9 -1.7 -1.1
About the GBTA BTI™ Outlook -
Western Europe
The GBTA BTI™ Outlook projects aggregate business travel trends over the
next eight quarters. The report tracks business travel spending in total and by
domestic and outbound segments. It relates unfolding economic events at
home and abroad to their resulting impacts on
Europe's
business travel market.
GBTA BTI™ Outlook -Western Europe - Spring 2012
is the inaugural report in
the semiannual series. Releases are planned for April and October.
The GBTA BTI™ Outlook uses an econometric model to better inform the
forecast process. The model explicitly relates measures of business travel
spending, uniquely sourced from other GBTA Foundation research, to key
economic and market drivers of business travel including: Gross Domestic
Product (GDP) and its components; employment and unemployment; measures
of business and consumer confidence; international trade, foreign direct
investment and exchange rates; commodity and oil prices; inflation measures;
productivity rates for business travel; International Air Transport Association
(IATA) Passenger and Revenue Performance and Smith Travel Research (STR)
Global Hotel Performance.
The GBTA BTI™ Outlook -
Western Europe
is free of charge to all GBTA
Members by clicking here. Non-members may purchase the report through the
GBTA Foundation by emailing pyachnes@gbtafoundation.org.
About the GBTA Foundation
The GBTA Foundation is the education and research foundation of the Global
Business Travel Association (GBTA), the world's premier business travel and
corporate meetings organization.
Collectively, GBTA's 5,000-plus members manage over
$340 billion
of global
business travel and meetings expenditures annually. GBTA provides its network
of 17,000 business and government travel and meetings managers, as well as
travel service providers, with networking events, news, education &
professional development, research, and advocacy. The foundation was
established in 1997 to support GBTA's members and the industry as a whole. As
the leading education and research foundation in the business travel industry,
the GBTA Foundation seeks to fund initiatives to advance the business travel
profession. The GBTA Foundation is a nonprofit organization. For more
information, see gbta.org and gbtafoundation.org
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