HiQ Takes Pole Position in Marketing Tyre Labelling to Consumers

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• Publié par: hiq
• Nombre de lectures: 14
• Langue: English

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HiQ Takes Pole Position in Marketing Tyre Labelling to Consumers

PR Newswire BIRMINGHAM, England, September 10, 2012

BIRMINGHAM, England,September 10, 2012/PRNewswire/ -- In its drive to educate consumers about the new EU Tyre Labelling Legislation that comes into force from1 November 2012, HiQ, one of the UKs leading tyre and fast fit specialists, has launched Tyre Labelling World a motorists guide - on its website http://www.HiQOnline.co.uk. The new legislation means that every tyre sold inEuropemust be clearly labelled from November, giving clear ratings for fuel efficiency, wet grip and external rolling noise. This directive will in turn make driving more cost- effective, increase road safety and reduce the environmental impact caused by tyres for motorists. The new section of the website will provide consumers with a full picture of how the new directive will affect tyre purchasing decisions and impact on their vehicles performance. Showing motorists the way through the often confusing process of how to choose a tyre, HiQs Tyre Labelling World has been developed to give customers the full story on tyre labelling, all under one virtual roof - providing them with objective, reliable and comparable information on each tyre and aiding them to make the right tyre choice to suit their needs. HiQ has created Tyre Labelling World to not only explain and bring home the benefits of the new directive to motorists through a comprehensive guide to tyre labelling, but it has also gone the extra mile in educating motorists about the legislation - creating handy guides, infographics, downloadable collateral and leaflets that help the consumer understand how tyre labelling can help them make the right tyre choice. Downloads include The anatomy of a tyre label, HiQ handy guide to Tyre Labelling, 4x4 tyres & Tyre Labelling, Winter tyres and Tyre Labelling, Tyre Labelling the full story and A guide to tyre manufacturers and how they test, amongst others. Available on both YouTube and http://www.HiQOnline.co.uk, HiQ has also developed a video animation that presents tyre labelling in a consumer-friendly context to introduce and explain the concept to motorists. Geraldine McGovern, HiQ Create Demand Manager, explains: The EU tyre label only specifies three criteria, whereas magazines test 15 criteria however, premium tyre manufacturers such as Goodyear Dunlop test over 50 performance parameters in order to produce premium tyres. Whilst we absolutely welcome the new legislation, it doesn't give the full story. Geraldine added: With the legislation just 50 days away, we want to be seen as industry leaders on this topic and the first port of call for any motorist wishing to understand more. Contact: Ben Smallman, [phone], [e-mail]