Littlewoods to Sponsor ITV's New Entertainment Format Superstar

Informations

• Publié par: littlewoods-com
• Nombre de lectures: 36
• Langue: English

Extrait

Littlewoods to Sponsor ITV's New

Entertainment Format Superstar

PR Newswire

LONDON, July 13, 2012

LONDON

,

July 13, 2012

/PRNewswire/ --

ITV Commercial today announced that Littlewoods, one of the largest online

and home shopping retailers in the UK and part of Shop Direct Group, will be

the sponsor of ITV's new entertainment format,

Superstar

, in a package

conceived in partnership with Carat.

The fully integrated sponsorship deal, negotiated by ITV Commercial and Carat

on behalf of Littlewoods, includes broadcast, online and mobile sponsorship. It

kicks off on Saturday 7

th

July 2012

, in parallel with the programme launch at

7.25pm

on ITV1.

Superstar

is a brand new ITV series, which follows Andrew Lloyd Webber on his

nationwide talent search to find the rock superstar. The winner's life-changing

prize will be the leading role in a new arena tour of the legendary rock opera

Jesus Christ Superstar which will open at

London's

O2 arena. Auditions have

taken place across the country and the most promising new talent will go

through to the live shows when the British public decide who they want to be

their next Superstar. Amanda Holden will host the series, and Dawn French and

Jason Donovan will join Andrew as judges for the live shows.

Bhavit Chandrani, Group Sales Controller, ITV said: "

Superstar

is a fantastically

exciting new show for ITV with true appointment-to-view potential. We are

delighted to have agreed a fully integrated partnership with Littlewoods and

look forward to making the campaign a huge success."

Gary Kibble, Brand Director, Littlewoods, said: "As one of the UK's best known

family brands, Littlewoods is delighted to be supporting

Superstar

, which we

predict will become must-see viewing for the whole household. The integrated

sponsorship package that Carat has negotiated on our behalf fits perfectly with

our market position as the UK's leading online and mobile department store."

Rob Honeywood, Sponsorship Manager, Carat said: "This fully integrated

sponsorship is a fantastic opportunity for Littlewoods to connect with their

target market as ITV debuts its new Saturday night with a strategic sponsorship

programme that will connect with consumers at every touch-point from TV and

online to mobile."

The sponsorship idents have been created by St Luke's.

For further information please contact:

Caroline Cook: [phone] / [e-mail]

Charlotte Partleton: [phone] / [e-mail]

Lauren Jones: 0844-292-3986 / [e-mail]