Mercedes-Benz Joins Barclays ATP World Tour Finals as Platinum Sponsor

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Mercedes-Benz Joins Barclays ATP WorldMercedes-Benz Joins Barclays ATP World Tour Finals as Platinum Sponsor PR Newswire LONDON, October 17, 2013 - With Photo The ATP announced today a multi-year sponsorship agreement with Mercedes-Benz that sees the leading luxury automobile manufacturer become the Official Car and Platinum Sponsor of the

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• Publié par: ATP
• Publié le: 17 octobre 2013
• Nombre de lectures: 10
• Langue: English

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Mercedes-Benz Joins Barclays ATP World Tour Finals as Platinum Sponsor

PR Newswire

LONDON, October 17, 2013

- With Photo

The ATP announced today a multi-year sponsorship agreement with Mercedes-Benz that sees the leading luxury automobile manufacturer become the Official Car and Platinum Sponsor of the Barclays ATP World Tour Finals, held at The O2 in London from November 4-11.

"We are proud to welcome Mercedes-Benz as a sponsor of the prestigious Barclays ATP World Tour Finals," said Laurent Delanney, CEO ATP Europe and ATP Commercial Director.   "The tournament features the best of the best with the Top 8 singles players and doubles teams in the world. Staged at the premier entertainment venue in the world, this innovative and premium tournament is the perfect match for Mercedes-Benz."

Through this agreement, Mercedes-Benz will provide a premium fleet of cars starring the new S-Class for the Official Transportation of the tournament.

Marcus Breitschwerdt, President and CEO, Mercedes-Benz UK, said: "We're delighted to support the Barclays ATP World Tour Finals, which is an incredible year-end event.  The world's top players this year will be in London to play great tennis and Mercedes-Benz is proud to be part of this prestigious competition."

Mercedes-Benz joins a powerful group of leading international brands at the Barclays ATP World Tour Finals including Barclays, Corona, FedEx, Ricoh, Emirates, Rolex, Moët & Chandon, Lacoste, Enel, amongst others.

About Mercedes-Benz in the UK

Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain.

As well as selling cars, vans, trucks, parts and services, the company runs Mercedes-Benz World at Brooklands - a brand experience centre in Weybridge, Surrey.  Mercedes-Benz World has welcomed 1.5 million visitors since it opened in 2006.

The Mercedes-Benz UK group of companies directly employs over 4,000 people, and 11,000 colleagues at independent retailers.  Over 500 Apprentices have passed their professional qualifications at the company's in-house Training Academy.  The UK is also home to Mercedes-Benz HighPerformancePowertrains and the Mercedes AMG PETRONAS Formula 1(tm), where 1,000 dedicate their work to Grand Prix Engineering.

About the Barclays ATP World Tour Finals

The Barclays ATP World Tour Finals is the year-end climax to the men's professional tennis season, featuring only the world's best eight qualified singles players and doubles teams as they battle it out for the last title of the season. Players compete for Emirates ATP Rankings points throughout the season in a bid to earn one of the eight coveted berths and a chance to win the $1.92m prize money on offer for the winner. Played using a round-robin format, each player plays three matches as they compete for a berth in the knockout semi-finals and beyond. The prestigious tournament has been contested in major cities around the world with a rich history dating back to the birth of The Masters in 1970 in Tokyo. Since 2000 the event has taken place in cities such as Lisbon, Sydney, and Shanghai. In 2009 the tournament was moved to London, where it will be played through 2015.

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