New Condom Brand Aims to Increase the Fun Factor

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• Publié par: billy-boy
• Nombre de lectures: 13
• Langue: English

Extrait

New Condom Brand Aims to Increase the Fun

Factor

PR Newswire

BRISTOL, England, June 28, 2012

BRISTOL, England

,

June 28, 2012

/PRNewswire/ --

Billy Boy Condoms Targets the UK's Youth Market

There's a new kid on the block when it comes to condoms. Billy Boy condoms,

which hail from

Germany

where they are the market leading brand, has

decided to enter the UK market to offer choice and a new range of condoms

designed to appeal to the younger generation.

Billy Boy aims to put the fun back into sex through a fresh approach while still

offering consumers reassurance as a trustworthy brand which rivals its

competitors.

Sex is still a subject that younger people wanting to enjoy their first sexual

experiences can be afraid to broach with parents and medical professionals

who often don't know the right language to use to explain the facts. Billy Boy is

aiming to close this gap through speaking to 16 to 24 year olds about sex in a

way they understand.

Nearly half of condoms purchased are by people aged between 16 - 24, yet the

UK still has one of the highest teen pregnancy rates in

Western Europe

despite

free supplies through clinics and GPs. New figures recently issued by The Health

Protection Agency (HPA) also show a 2% increase in the number of sexually

transmitted infections (STIs) in

England

to nearly 427,000 cases with the largest

increase being in gonorrhoea - so it's clear the message is not getting through

to the right people or translating into actual regular condom usage

Chris Clarke from Billy Boy says: "We want to talk to

Britain's

younger, sexually

active audience in terms they understand so that they are not afraid to

experiment and have fun - but with a Billy Boy condom they can do this without

any stigma attached.

"We will be using social media networks as our major channel for

communicating our brand messages: cheeky, fun and safe sex to encourage

consumers to 'Bang on with a Billy Boy'"

Billy Boy is one of the only fully European manufactured and tested condom

brands. The range, which uses natural latex with no added chemicals includes

eight condom varieties: Extra Thin, Dotted, Endurance, Protection, Extra

Lubricated, Fun, Extra Large and White (extra thin with a pleasant non latex

fragrance). A Billy Boy Lubricant Fun Gel will also be included in the range.

Available in packs of three with an RRP of £2.99 and ten with an RRP of £7.99

Billy Boy will be available through pharmacies and the Billy Boy website from

July (http://www.billy-boy.co.uk) from August.

Date of issue:

28 June 2012

http://www.Billy-Boy.co.uk (Launching Friday 29 June)

@BangOnBilly

BillyBoyUK