PubMatic Appoints Paul Shepherd as Sales Director for Australia

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• Publié par: pubmatic
• Nombre de lectures: 26
• Langue: English

Extrait

PubMatic Appoints Paul Shepherd as Sales

Director for Australia

PR Newswire

SYDNEY, June 6, 2012

SYDNEY

,

June 6, 2012

/PRNewswire/ --

PubMatic, the digital media platform company for publishers, today announced

that Adconion's Paul Shepherd, has joined the company as Sales Director for

Australia

.

In his new role, Shepherd will oversee PubMatic's continued growth in the

Australian market by helping local premium publishers significantly increase

their advertising revenue and to take advantage of PubMatic's real-time bidding

(RTB), audience targeting, and creative control product suite.

Shepherd's previous role as Sales Director for Adconion saw him responsible for

developing key relationships with

Australia's

largest advertising agencies and

accountable for 75 per cent of total revenue.

Prior to Adconion, Shepherd spent 10 years at Sensis, the advertising arm of

Telstra, where he held senior leadership roles and successfully engineered and

launched Sensis' Performance media business unit.

"Paul brings with him more than 14 years of solid sales and leadership

experience. He has an in-depth understanding of the Australian media industry

and I look forward to working with him to enable publishers in

Australia

to

realise the full potential of their digital assets," said Gianluca Carrera, VP

International and Managing Director Europe at PubMatic.

Over the past 18 months, PubMatic has solidified its position as the leading

independent publisher platform via organic development, partnerships, and

acquisitions. With eight offices across the US,

Europe

and AsiaPac, it has

recently introduced new products such as PubDirect, which offers premium

publishers the ability to optimise sales across multiple selling channels and

PubLink which enables publishers to access multiple partner tools and services

in real-time via a single point of integration, as well as new solutions for mobile

monetisation, measurement and continuous margin improvement.

"I am thrilled to be joining the PubMatic team," says Shepherd. "Over the last

12 months we have seen strong investment from the advertising sector into

programmatic buying. With a deep grounding in process PubMatic has proven

to deliver insights, best practice and dedicated support to ensure that premium

publishers can harness this opportunity."

"As pioneers in supplying real time bidding and yield management to major

publishers around the world, I believe PubMatic will be a great asset to the

Australian market," Shepherd added.

Earlier this week, the company announced that it has raised

$45 million

in

mezzanine financing. The funds will be used to continue PubMatic's targeted

acquisition strategy and strengthen the company's balance sheet.

About PubMatic

Since 2006, PubMatic has been at the forefront of developing innovative

technology to help publishers automate the process of evaluating and selling

their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium

publishers a real-time media selling platform for managing revenue and brand

strategy. PubMatic's platform combines real-time bidding (RTB), the most

comprehensive brand protection tools, unified optimisation and audience

insights as well as hands-on support to serve the world's leading publishers.-

PubMatic is privately held, backed by funding from Draper Fisher Jurvetson,

Nexus Venture Partners, and Helion Ventures, and has eight offices around the

world in the U.S.,

Europe

,

Asia

and

Australia

.

Contact:

Vaishali Patel

[e-mail]

T: [phone]

http://www.PubMatic.com

Helen Nassey

Propeller

[e-mail]

T: [phone]

http://www.propellergroup.com