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Sony Mobile Receives Four Red Dot Awards for Product Design

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Sony Mobile Receives Four Red Dot Awards for Product Design PR Newswire LONDON, July 3, 2012 LONDON, July 3, 2012 /PRNewswire/ -- Xperia™ active and Xperia ion earn plaudits for high quality and stylish minimalism Smart Wireless Headset pro and SmartDock for Xperia ion recognised for discreet design and impressive functionality Xperia ray receives an honourable mention for appearance and usability Sony Mobile Communications ("Sony Mobile") today announced it has received four 2012 red dot awards in the Product Design category, as well as one honourable mention. The jury of international experts evaluated entries against key criteria including the degree of innovation, ergonomics, durability and ecological soundness. The awards presentation ceremony took place in Essen, Germany on July 2. "Design is at the heart of Sony Mobile's product development philosophy and these awards are testament to the design quality of our Xperia smartphones and Smart Accessories, demonstrating our commitment to offering consumers a rich smartphone experience without sacrificing on functionality or design," said Jeanna Kimbré, Director of Creative Product Design for Sony Mobile Communications. The award winners Xperia active, Xperia ion, Smart Wireless Headset pro and SmartDock for Xperia ion received red dot awards in the Product Design category, while Xperia ray picked up an honourable mention.
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Sony Mobile Receives Four Red Dot Awards for
Product Design
PR Newswire
LONDON, July 3, 2012
LONDON
,
July 3, 2012
/PRNewswire/ --
Xperia
active and Xperia ion earn plaudits for high quality and stylish
minimalism
Smart Wireless Headset pro and SmartDock for Xperia ion recognised for
discreet design and impressive functionality
Xperia ray receives an honourable mention for appearance and usability
Sony Mobile Communications ("Sony Mobile") today announced it has received
four 2012 red dot awards in the Product Design category, as well as one
honourable mention. The jury of international experts evaluated entries against
key criteria including the degree of innovation, ergonomics, durability and
ecological soundness. The awards presentation ceremony took place in
Essen,
Germany
on
July 2
.
"Design is at the heart of Sony Mobile's product development philosophy and
these awards are testament to the design quality of our Xperia smartphones
and Smart Accessories, demonstrating our commitment to offering consumers
a rich smartphone experience without sacrificing on functionality or design,"
said Jeanna Kimbré, Director of Creative Product Design for Sony Mobile
Communications.
The award winners
Xperia active, Xperia ion, Smart Wireless Headset pro and SmartDock for
Xperia ion received red dot awards in the Product Design category, while
Xperia ray picked up an honourable mention. The breadth of awards
demonstrates Sony Mobile's commitment to stylish, high-end design across its
product portfolio.
Xperia active
offers a beautiful scratch resistant screen that can be used even with
wet fingers and in bright sunshine. A sturdy aluminum frame surrounds and protects the
display. In the jury's words "all details point to its ruggedness and super-friendliness
while also conveying high quality."
Xperia ion
boasts a large display covering the front of the device, a simple, yet
effective design that creates the illusion of the phone floating in the hand. The jury
praised its "contrast between the black display and aluminum backside creating a high-
quality appearance enhanced by precision workmanship."
The
SmartDock for Xperia ion
features an angled profile which enables ergonomic
viewing. Its subtle, yet high quality design, allows its many functions, including
connectivity with mouse, keyboard, HD TV and other devices, to shine. It won the jury
over with its "seamless blend with the docked smartphone."
The discreet, unobtrusive design of the
Smart Wireless Headset pro
stereo
headset is minimalistic in nature and attractive for a wide range of consumers in
different working environments.
The slim, dynamic shape of
Xperia ray
fits perfectly into the palm of your hand. The
aluminum sides of the Android smartphone create a positive tactile experience, while
also conveying durability and premium quality.
The red dot design award is one of the world's largest and most distinguished
design competitions, receiving more than 14,000 entries from 70 countries
annually.
"Sony" is a registered trademarks or trademarks of Sony Corporation. "Xperia"
is a trademark of Sony Mobile Communications. All other trademarks or
registered trademarks are the property of their respective owners.
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of
Tokyo
-based Sony Corporation,
a leading global innovator of audio, video, game, communications, key device
and information technology products for both the consumer and professional
markets. With its music, pictures, computer entertainment and online
businesses, Sony is uniquely positioned to be the leading electronics and
entertainment company in the world. Through its Xperia™ smartphone
portfolio, Sony Mobile Communications delivers the best of Sony technology,
premium content and services, and easy connectivity to Sony's world of
networked entertainment experiences. For more information:
http://www.sonymobile.com
FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit:
http://www.sonymobile.com/pressreleases
Sony Mobile Communications, Global Communications & PR department
Ivette Lopez +1-404-443-5137
General Press: +44(0)208-762-5858
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