The Guardian Uses Aurasma To Make A Date In Readers' Calendars

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• Publié par: aurasma
• Nombre de lectures: 9
• Langue: English

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The Guardian Uses Aurasma To Make A Date In

Readers' Calendars

PR Newswire

LONDON, June 25, 2012

-- Guardian News & Media to use Aurasma to deliver additional

content around promotional events

--

Application also allows readers to automatically add reminder of

events to their phone's calendar

LONDON

,

June 25, 2012

/PRNewswire/ --The world's leading augmented reality

platform today announced its partnership with Guardian News & Media (GNM).

The Guardian will be using the free Aurasma platform to bring promotional

content in its newspaper to augmented life. Rich multimedia content can now

be embedded within its pages and unlocked using a smartphone or tablet

device.

Excerpts from Glyndebourne, the opera company, can be viewed directly from

the pages of the Guardian's print edition, taking the festival into British homes

and promoting its live streaming of the events. Readers simply download the

free Aurasma app and point their mobile device at the Glyndebourne

promotional images to see them transform into interactive videos. They can

then click-through to the Guardian's website for festival guides, reviews and

picnic recipe ideas.

In an industry first, viewers of the content will also be able to click to

automatically set a reminder on the calendar of their smart device to notify

them when the next Glyndebourne opera streams on The Guardian website.

Matt Mills, Head of Partnerships for Aurasma, comments:

"It's an honour to be working with The Guardian, one of the UK's most

respected newspapers. We are delighted they have chosen our technology to

unite their print and digital assets and bring the Glyndebourne festival to an

even wider audience. I'm sure opera lovers everywhere will be singing the

Guardian's praises."

Anthony George, Content Partnerships Manager for the Guardian,

said:

"Partnering with Aurasma allows us to create a link between the Guardian's

website and print edition through their augmented reality platform. This

technology allows our audience to unlock additional content from each of the

operas we are streaming this summer and set reminders so they never miss

performances, something never before possible with traditional print

advertising."

The Guardian is the latest newspaper to partner with Aurasma, joining The

Telegraph, Daily Mirror, Daily Star and Sunday Times in the UK,

Japan

's largest

newspaper Mainichi Kimbun, De Telegraaf in

the Netherlands

and the

Philadelphia Inquirer in

the United States

.

ABOUT AURASMA

Aurasma is the world's leading augmented reality platform. Available as a free

app for iPhones, iPads and high-powered Android devices or as a free kernel for

developers, Aurasma uses advanced image and pattern recognition to blend

the real-world with rich interactive content such as videos and animations

called "Auras".

Auras can be created for printed images, product packaging, clothing, physical

places and users can even use the app to create and share their own. Since its

launch in

June 2011

, Aurasma has had more than three million downloads and

over 4,000 partners in markets including retail, fashion, sport, automotive,

education, advertising and publishing are using the free technology in their

campaigns, on their products or embedding the technology in their own

applications. Aurasma was developed by and is part of software company

Autonomy – an HP Company.

Links to Editors

Aurasma (App Store):

http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8

Aurasma (Android Marketplace):

http://bit.ly/tHibPU

Aurasma:

http://www.aurasma.com

http://www.facebook.com/aurasma/

http://www.twitter.com/aurasma/

http://www.youtube.com/user/AurasmaLite

ABOUT GUARDIAN NEWS & MEDIA

Guardian News & Media (GNM) publishes guardian.co.uk, one of the world's

leading news websites, as well as guardiannews.com and the Guardian and

Observer newspapers. GNM is the core business of Guardian Media Group

(GMG), whose sole shareholder is The Scott Trust. The core purpose of The

Scott Trust is to secure the financial and editorial independence of the Guardian

in perpetuity.

Profits generated by GMG are reinvested to sustain journalism that is free from

commercial or political interference. No individual can benefit financially from

being a shareholder in The Scott Trust, making it a unique form of media

ownership. The original Scott Trust was formed in 1936, and reconstituted in

1948. In 2008 the trust was wound up and replaced with a limited company

bearing the same name and with the same protections for the Guardian

enshrined in its constitution.

The Guardian was named Newspaper of the Year at the British Press Awards in

2011 and Medium of the Year 2011 by Campaign magazine.