The Rise of Omni-Channel - Exclusive Insight from Aurora Fashions

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• Publié par: Customer-Management-iQ
• Nombre de lectures: 13
• Langue: English

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The Rise of Omni-Channel - Exclusive Insight from Aurora Fashions

PR Newswire LONDON, December 20, 2012

LONDON,December 20, 2012/PRNewswire/ --

"With the advent of Omni-Channel, retailers can start to understand the value of engaging with custom ers and create more of a lifecycle around customer acquisition and loyalty."

Maria McCann, Head of Customer Experience and Service, Aurora Fashions

Customer Management IQ exclusively interviewedMaria McCann, Head of Customer Experience and Service at Aurora Fashions; the retail group which owns Oasis and Karen Millen, to discover how to engage more with customers across the growing number of media channels - an 'Omni-Channel' strategy.

McCann will be speaking at the Customer Experience Management for Retail event which enables attendees to listen to and question experts to help improve their Customer Experience Strategy for 2013. The event will be held th st in London on 30 and 31January 2013.

With a career spanning over 14 years' in retail, McCann's impressive CV includes working as Director of Customer Service atSpotify, Global Head Customer Care atASOS.comand Head of Customer Service atRed Letter Days. Tolisten totheinterview, please visit the event resource centre at http://www.customerexperienceretail.com/MediaCenter.aspx.

This insightful interview covers how:

retailers can use Omni-channel to improve the customer journey to drive shop floor staff to embrace these changes and provide customers with an experience rather than just a straightforward sell simplicity & convenience are key to avoid making customers feel confused or overwhelmed by all these sources of information

For more information regarding McCann's interview and the opportunity to hear her speak at the Customer Experience Management for Retail event, alongside other industry experts call [phone] or em ail [e-mail]. Additionally you can find the full programme, event details and registration information at: http://www.CustomerExperienceRetail.com/news.

This event is sponsored by eGain and LivePerson.

Media contact: Nishkala Thiru, [phone],[e-mail] visit http://www.CustomerExperienceRetail.com/news

Pressareinvitedtoattendthisindustryforum,ifyouwouldlikeacomplimentarypresspass,pleaseemailNishkala Thiru [e-mail]