Topman Showcase SS13 Design Collection at London Fashion Week

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• Publié par: topman
• Nombre de lectures: 21
• Langue: English

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Topman Showcase SS13 Design Collection at

London Fashion Week

PR Newswire

LONDON, June 20, 2012

LONDON

,

June 20, 2012

/PRNewswire/ --

Topman debuted its SS13 Design collection at London Fashion Week as part of

the new 'London Collections: MEN' showcase (

June 15-17

). The fashion show

took place at

12pm BST

/

13:00 CEST

/

4am PST

/

7am EDT

.

Topman Design is the brand's in-house designed premium collection. It is now

in its 7th year and can be found exclusively in global flagship Topman stores as

well as online at Topman.com. The collection has become a distinguished

wholesale brand in itself and appears throughout

Europe

, the Far East and

New

Zealand

.

While Men's Day is now an established feature of the London Fashion Week

schedule, the new 'London Collections: MEN' showcase spanned across three

days, exhibiting a growing interest in men's fashion and local menswear

designers.

Topman Design Director, Gordon Richardson, said: "No longer shoe horned into

one condensed hectic day, the newly established London Collections: Men, over

three glorious days, now has the space to breathe, flourish and generate the

buzz that will put its talented rising men's fashion stars firmly on the

international fashion map."

The last Topman Design collection featured a range of sharp edge suits,

embellished silk shirts, shorts, jackets and bold prints. Speaking to its wide

appeal, an eclectic range of male celebrities, including professional athletes,

actors and musicians, were seen wearing pieces from the collection.

Topman also plays a pivotal role in shaping and supporting emerging talent

within men's fashion. MAN, the partnership between Topman and FashionEast

credited as spearheading the whole Men's Day movement enters into its 7th

year too. Adding exciting new names, Shaun Sampson and Matthew Miller, to

its critically acclaimed hall of fame last season, the select panel of industry

insiders will continue to ensure this key initiative strives to pioneer those newest

of design talent and giving them a much needed platform in which to present.

NEWGEN MEN builds on Topman's partnership with FashionEast. It has since

become instrumental in raising the profile of emerging British designers, using

the dedicated Men's Day at London Fashion Week as a showcasing platform.

Picking up where MAN develops, the sponsorship initiative offers its recipients

tailored business and mentoring support with a view to increasing the success

of their business commercially and building relationships with key press and

buyers.

Tim Blanks, Contributing Editor of Style.com and a member of the British

Fashion Council's Menswear committee, commented: "NEWGEN MEN mix this

season testifies to the unique personality that's evolved in British Menswear.

Aside from the real breadth and depth, I doubt that any other fashion capital

could confidently field a men's team with this much quirk."

Topman also encouraged people to get involved via Twitter with its SS13

Tweetwalk. Moments before the model hits the catwalk, @TopmanUK tweeted

a photo of the outfit exclusively for its Twitter followers.

Every London Fashion Week Twitter users can join the conversation by using

the #TOPMAN hashtag, and the best tweets will be RTd to an audience of over

35,000. These RTs will also feature alongside a live stream on the homepage of

Topman's UK and global sites, which reach over 100,000 people a day. The aim

is to get #TOPMAN trending worldwide on Twitter and Google+.

About Topman:

Topman offers the latest in men's fashion encompassing a range of styles to

suit every shopper. Topman's extensive men's clothing collection embraces

everything from the latest men's fashion trends to classic pieces, and extends

to men's shirts, jeans for men, suits for men, such as skinny suits and slim fit

suits, mens chinos, shoes, accessories and formal wear.

PR contact:

Gemma Boner

Topman

Colegrave House

70 Berners Street

London

W1T 3NL

[phone]

http://www.topman.com