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Topman Showcase SS13 Design Collection at London Fashion Week

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Topman Showcase SS13 Design Collection at London Fashion Week PR Newswire LONDON, June 20, 2012 LONDON, June 20, 2012 /PRNewswire/ -- Topman debuted its SS13 Design collection at London Fashion Week as part of the new 'London Collections: MEN' showcase (June 15-17). The fashion show took place at 12pm BST/13:00 CEST/4am PST/ 7am EDT. Topman Design is the brand's in-house designed premium collection. It is now in its 7th year and can be found exclusively in global flagship Topman stores as well as online at Topman.com. The collection has become a distinguished wholesale brand in itself and appears throughout Europe, the Far East and New Zealand. While Men's Day is now an established feature of the London Fashion Week schedule, the new 'London Collections: MEN' showcase spanned across three days, exhibiting a growing interest in men's fashion and local menswear designers. Topman Design Director, Gordon Richardson, said: "No longer shoe horned into one condensed hectic day, the newly established London Collections: Men, over three glorious days, now has the space to breathe, flourish and generate the buzz that will put its talented rising men's fashion stars firmly on the international fashion map." The last Topman Design collection featured a range of sharp edge suits, embellished silk shirts, shorts, jackets and bold prints.
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Topman Showcase SS13 Design Collection at
London Fashion Week
PR Newswire
LONDON, June 20, 2012
LONDON
,
June 20, 2012
/PRNewswire/ --
Topman debuted its SS13 Design collection at London Fashion Week as part of
the new 'London Collections: MEN' showcase (
June 15-17
). The fashion show
took place at
12pm BST
/
13:00 CEST
/
4am PST
/
7am EDT
.
Topman Design is the brand's in-house designed premium collection. It is now
in its 7th year and can be found exclusively in global flagship Topman stores as
well as online at Topman.com. The collection has become a distinguished
wholesale brand in itself and appears throughout
Europe
, the Far East and
New
Zealand
.
While Men's Day is now an established feature of the London Fashion Week
schedule, the new 'London Collections: MEN' showcase spanned across three
days, exhibiting a growing interest in men's fashion and local menswear
designers.
Topman Design Director, Gordon Richardson, said: "No longer shoe horned into
one condensed hectic day, the newly established London Collections: Men, over
three glorious days, now has the space to breathe, flourish and generate the
buzz that will put its talented rising men's fashion stars firmly on the
international fashion map."
The last Topman Design collection featured a range of sharp edge suits,
embellished silk shirts, shorts, jackets and bold prints. Speaking to its wide
appeal, an eclectic range of male celebrities, including professional athletes,
actors and musicians, were seen wearing pieces from the collection.
Topman also plays a pivotal role in shaping and supporting emerging talent
within men's fashion. MAN, the partnership between Topman and FashionEast
credited as spearheading the whole Men's Day movement enters into its 7th
year too. Adding exciting new names, Shaun Sampson and Matthew Miller, to
its critically acclaimed hall of fame last season, the select panel of industry
insiders will continue to ensure this key initiative strives to pioneer those newest
of design talent and giving them a much needed platform in which to present.
NEWGEN MEN builds on Topman's partnership with FashionEast. It has since
become instrumental in raising the profile of emerging British designers, using
the dedicated Men's Day at London Fashion Week as a showcasing platform.
Picking up where MAN develops, the sponsorship initiative offers its recipients
tailored business and mentoring support with a view to increasing the success
of their business commercially and building relationships with key press and
buyers.
Tim Blanks, Contributing Editor of Style.com and a member of the British
Fashion Council's Menswear committee, commented: "NEWGEN MEN mix this
season testifies to the unique personality that's evolved in British Menswear.
Aside from the real breadth and depth, I doubt that any other fashion capital
could confidently field a men's team with this much quirk."
Topman also encouraged people to get involved via Twitter with its SS13
Tweetwalk. Moments before the model hits the catwalk, @TopmanUK tweeted
a photo of the outfit exclusively for its Twitter followers.
Every London Fashion Week Twitter users can join the conversation by using
the #TOPMAN hashtag, and the best tweets will be RTd to an audience of over
35,000. These RTs will also feature alongside a live stream on the homepage of
Topman's UK and global sites, which reach over 100,000 people a day. The aim
is to get #TOPMAN trending worldwide on Twitter and Google+.
About Topman:
Topman offers the latest in men's fashion encompassing a range of styles to
suit every shopper. Topman's extensive men's clothing collection embraces
everything from the latest men's fashion trends to classic pieces, and extends
to men's shirts, jeans for men, suits for men, such as skinny suits and slim fit
suits, mens chinos, shoes, accessories and formal wear.
PR contact:
Gemma Boner
Topman
Colegrave House
70 Berners Street
London
W1T 3NL
+44-(0)20-7291-2601
http://www.topman.com
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