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Ultimate Spider-Man Leaps to Ratings #1

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Ultimate Spider-Man Leaps to Ratings #1 PR Newswire LONDON, August 16, 2012 LONDON, August 16, 2012 /PRNewswire/ -- A ratings smash paves the way for launch of the Marvel Universe programming block on Disney XD on 17 August Spider-Man action figure topping retailers' Christmas recommendation lists A new animated series, Marvel's Ultimate Spider-Man has stormed to record ratings on Disney XD UK. The show is the top rated animated title on the boy-focused, girl-inclusive channel launched in August 2009, reaching a huge 1.2 million individuals 4+ including 683,000 kids 4-15 and 265,000 boys 8-12 in its first six weeks on air. The premiere episode of Ultimate Spider-Man was the best performing show in its timeslot with boys 8-12 on any kids TV channel in the UK, including those available in twice as many homes*. Over the first six weeks, the series also boosted year on year Disney XD ratings for its timeslot by 77%. "The success of Ultimate Spider-Man demonstrates the demand for Marvel content from a new generation," comments Boel Ferguson, General Manager, Disney Channels UK & Ireland. "Following the incredible success of Marvel's Avengers Assemble in theatres across the UK we wanted to give our viewers a go-to TV destination for more excitement and energy of the latest Marvel series like Ultimate Spider-Man. Beginning 17 August, Marvel Universe will become the TV home for everyone's favorite Super Heroes.
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Ultimate Spider-Man Leaps to Ratings #1
PR Newswire LONDON, August 16, 2012
LONDON,August 16, 2012/PRNewswire/ --A ratings smash paves the way for launch of the Marvel Universe programming block on Disney XD on 17 August Spider-Man action figure topping retailers' Christmas recommendation lists A new animated series, Marvel'sUltimate Spider-Manhas stormed to record ratings on Disney XD UK.The show is thetop rated animated titleon the boy-focused, girl-inclusive channel launched inAugust 2009, reaching a huge 1.2 million individuals4+ including683,000 kids 4-15and265,000 boys 8-12in its first six weeks on air.
The premiere episode ofUltimate Spider-Manwas the best performing show in its timeslot with boys 8-12 on any kids TV channel in the UK, including those available in twice as many homes*.Over the first six weeks, the series also boosted year on year Disney XD ratings for its timeslot by 77%. "The success ofUltimate Spider-Mandemonstrates the demand for Marvel content from a new generation," comments Boel Ferguson, General Manager, Disney Channels UK &Ireland. "Following the incredible success ofMarvel's Avengers Assemblein theatres across the UK we wanted to give our viewers a go-to TV destination for more excitement and energy of the latest Marvel series likeUltimate Spider-Man. Beginning 17 August, Marvel Universe will become the TV home for everyone's favorite Super Heroes." Marvel Universe, a dedicated programming block airing every Friday at3.30pm on Disney XD, will feature some of the most popular Super Heroes in the world -Iron Man,Captain America, Thor,Hulk&Spider-Man. TheDisney XD block will be home to all of Marvel's action-packed animated series including hit
programsUltimate Spider-Man, The Avengers: Earth's Mightiest Heroesand Iron Man: Armored Adventures. The success of Spider-Man on TV screens has been mirrored by the success of the franchise across UK retailers, with both Argos and Tesco having included the Web Shooting Spider-Man action figure from Hasbro in their top Christmas recommendations**. Marvel's Ultimate Spider-Manis written and guided by the most star-studded creative team in Super Hero television history, including Marvel's Chief Creative Officer, Joe Quesada, and Marvel's EVP - Head of Television, Jeph Loeb, Supervising Producer Man of Action Studios (Joe Kelly, Joe Casey, Steven T. Seagle & Duncan Rouleau), Creative Consultant/Writer Paul Dini (Batman: The Animated Series, Lost), and Consulting Producer/Writer Brian Michael Bendis (Marvel's Ultimate Comics Spider-Man comic series),Ultimate Spider-Manis a series of many firsts, extraordinary given the enduring popularity of the character within the Marvel Universe.In the storyline, a teenage Peter Parker (voiced by actor Drake Bell) juggles the relatable challenges of high school with the extraordinary challenges of being a Super Hero. Nick Fury (voiced by actor Chi McBride) invites Parker to train with his S.H.I.E.L.D. organization, where Peter's alter-ego, Spider-Man, will join forces with four other teenage Super Heroes -Nova,White Tiger,Power ManandIron Fist, on the greatest action and adventure ever as they work to become Ultimate Super Heroes!
Notes to editors:
*Disney XD penetration is at 42% of homes.Performance for the premiere was strong enough forUltimate Spider-manto win the slot against all Kids TV channels in the UK, including CBBC, which has 100% penetration. **The web shooting Spider-man toy has been included in Argos' top ten Christmas recommendations and Tesco's top 12 Christmas recommendations.
Ultimate Spider-Man- Executive Producers: Alan Fine (Marvel'sAvengers Assemble,Iron Man,Thor), Dan Buckley (Marvel'sAvengers Assemble,Iron Man), Joe Quesada (Marvel's Chief Creative Officer), and Jeph Loeb (Marvel's EVP - Head of Television) (Smallville, Lost, Heroes, Teen WolfandCommando); Co-Executive Producers:Stan Lee (Spider-Man) and Eric Radomski (Batman Animated, Spawn); Supervising Producer: Man of Action Studios' (creators of Ben 10andGenerator Rex) Joe Casey, Joe Kelly, Duncan Rouleau and Steven T. Seagle; other Supervising Producers: Dana Booton (The Avengers: Earth's Mightiest Heroes) and Cort Lane (The Super Hero Squad Show); Creative Consultant (and Pilot Writer): Paul Dini (Batman: The Animated Series,Lost): Consulting Producer: Brian Michael Bendis (visionary behind Marvel's Ultimate Comics Spider-Man comic series).Ultimate Spider-Manis produced by Marvel Animation. Ultimate Spider-Man stars Drake Bell (Drake & Josh) as Peter Parker/Spider-Man, Chi McBride (Boston Public) as Nick Fury, Clark Gregg (Iron Man, Thor, The Avengers) as Agent Coulson, JK Simmons (Spider-Man) as J. Jonah Jameson, Steven Weber (Wings) as Norman Osborn, Greg Cipes (Teen Titans, Ben 10) as Danny Rand/Iron Fist, Ogie Banks as Luke Cage/Power Man, Caitlyn Taylor Love (I'm In The Band) as Ava Ayala/White Tiger, Logan Miller (I'm In The Band) as Sam Alexander/Nova, Tom Kenny (SpongeBob SquarePants)as Doctor Octopus, Matt Lanter (Star Wars: The Clone Wars) as Harry Osborn/Flash Thompson,
Tara Strong (The Fairly Odd Parents) as Mary-Jane Watson, Misty Lee (Batman: Arkham City) as Aunt May, and recurring guest star Stan Lee (Spider-Man) as Stan the Janitor.
About Marvel
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.Marvel utilizes its character franchises in entertainment, licensing and publishing.
About Disney XD
Launched in the UK inAugust 2009, Disney XD is a boy-focused, girl-inclusive channel for kids aged 6-14 years. Disney XD includes a compelling mix of live-action and animated programming, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure, music and humour.Disney XD branded content spans television, online and VOD platforms. The programming line-up includes series, movies and short-form content. Press Contact: Ben Sawyer/ Victoria Westwood Disney Channel Press Office +44(0)20-8636-2237
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