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Wall Street Institute Launches Innovative Language Learning Game Based on Adapted Articles From The Financial Times

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Wall Street Institute Launches Innovative Language Learning Game Based on Adapted Articles From The Financial Times PR Newswire BALTIMORE, July 9, 2012 - Game Available exclusively to Wall Street Institute Facebook Fans through New Facebook App BALTIMORE, July 9, 2012 /PRNewswire/ -- Wall Street Institute, a
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Wall Street Institute Launches Innovative
Language Learning Game Based on Adapted
Articles From The Financial Times
PR Newswire
BALTIMORE, July 9, 2012
- Game Available exclusively to Wall Street Institute Facebook Fans
through New Facebook App
BALTIMORE
,
July 9, 2012
/PRNewswire/ -- Wall Street Institute, a Pearson owned
company and the world's premier provider of English language instruction for
adults, has launched AppGrade, a new and engaging educational game
designed to help people learn English. The game is based on adapted articles
from The Financial Times, the world's leading provider of global business news,
comment, and analysis. The app is available exclusively on Facebook to the
company's 300,000 fans worldwide.
The learning game is centered on a weekly Financial Times article that has
been adapted for English language learners and released in a social
environment. This encourages users to challenge their peers and share success
with their friends. Players score points by answering questions about the article,
and progress through the game based on the number of points they earn each
week.
"Educational games are fantastic learning tools," said David Kedwards, CEO,
Wall Street Institute. "They engage even casual learners and motivate people
to achieve higher levels in the game. The more people play, the more they
learn."
The game is part of the company's ForToday product suite, which was launched
late last year. Through ForToday, WSI students have access to:
Language learning exercises based on articles from the Financial Times
Additional language classes that focus on the articles
Unlimited access to FT.com
The Facebook App offers a sneak preview of 10 adapted Financial Times
articles to all Wall Street Institute Facebook fans, regardless if they are a
current student or simply interested in learning English. Players can find that
app by visiting: https://apps.facebook.com/appgrade. A mobile version of the
game will be available soon.
The full ForToday product suite is available at no extra cost to all current Wall
Street Institute students, and they are taking full advantage of these additional
learning tools. Each ForToday article is read by an average of 4500 students
and receives an average of 55 comments. Over 3000 students have become
active subscribers to FT.com since the product launched late last year.
Wall Street Institute continues to develop additional tools to help encourage
and motivate people to achieve their language goals. The new interactive
Facebook app is a fun addition to the company's product offering.
About Wall Street Institute
Wall Street Institute is the premier provider of English language instruction for
adults. Wall Street Institute has provided instruction to over 2 million students in
450 centers in 27 countries. The company is owned by Pearson, the education
company.
About Pearson
Pearson is the world's leading learning company. Our education business
combines 150 years of experience in publishing with the latest learning
technology and online support. We help people learn whatever, wherever and
however they choose.
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