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What Women Want This Holiday Season - Holiday Wishlist Data Collected by London-Based Global Online Destination for Accessories and Jewelry Boticca.com
PR Newswire LONDON, December 13, 2012
LONDON,December 13, 2012/PRNewswire/ --
Introduction
It's the age old question which every man wants to know the answer to, and is all the more potent during the major gifting holidays:what do women want?
http://photos.prnewswire.com/prnh/20121213/582638 Boticca.com is based inLondon, UK, while the website's customers are in 55 countries around the world, with an even spread through theUS,Europe,Australia,New Zealand,Asiaand theMiddle East. Boticca.com features collections bydesigners in 40 countries, while consistently over50% of all sales on the site are intercontinental.
With an international reach of this kind, combined with anewly launched public wishlist function, allowing women to build and share their own gift wishlists from the website viaemail,TwitterorFacebook, Boticca.com is uniquely positioned to gather data and form insights into what women actually want this holiday season, and particularly for thatmost emotionally charged gift: jewelry. Analyzingthousandsof wishlists from the brand's 200,000 strong customer database, Boticca.com has unearthed some interesting statistics.
Findings
Findings show thatcontrary to popular belief, the perfectgift for herneedn't break the bankas almost60% of all wishlisted items on the site are under$150and only 17% are priced over$300. Similarly, in contrast to the recent trend in jewelry for 'friendship' bracelets, it seems a celebration of friendship is not top of the wishlists, as rings and necklaces have come in joint as the #1 favored item with a 21% share each of wishlisted item.sAs rings can be a dangerous gift choice, with very different expectations and reactions from gifter to giftee placed on a ring box, especially at this time of the year,Boticca.com is anticipating thatunique necklaceswill come out as the best gift seller this holiday season.
In terms of style, almost 40% of wishlisted items were found during searches for 'One of a Kind' or 'Casual Chic'styles of jewelry and almost35% of items on wishlists were made using either yellow or rose goldwith leather coming in second with 19%.
Additionally, Boticca.com has released a list of the most wanted gifts from the site, including a rundown of thetop 20 items which have been wishlisted by the most wom en from the site's 9,500 unique products.
About Boticca.com
Boticca.comis the global online destination for jewelry and accessoriesthat connects customers directly with topindependent designersall over the world. Boticca.com makes it easier and more enjoyable for customers to discover high-quality,unique jewelry,handbagsandfashion accessorieswith a meaningful story. The marketplace is curated and edited by a team offashion experts,designers,stylistsandcollectors, who illustrate theculture, storiesandinspirationbehind the collections on the site. With headquarters inLondon, Boticca.com has handpicked more than300 emerging designers from over 40 countriesand offers a selection of more than9,500 pieces of jewelry and fashion accessories.
The site has an army of A-list fans already:Cameron Diaz,Eva Longoria,Florence Welch,Julia Roberts,Kate MiddletonandVictoria Beckhamall own pieces by Boticca.com designers (n.b. a full list of celebrity fans can be found in theNotes to Editors).
The public wishlist function on Boticca.comallows customers tobuild their own wishlistswhich can be made private or public, with the option toemail,tweetor even post the wishlist onFacebook, making holiday gifting less stressful for buyers andeliminating holiday disappointment for Boticca.com giftees.
Notes to Editors
http://www.boticca.com
Boticca.com launched inOctober 2010 Boticca.com was founded by Avid Larizadeh and Kiyan Foroughi Investors in the company include: - ISAI, the French internet entrepreneurs' fund - Annoushka Ducas and John Ayton, founders of Links ofLondon - Bobby Yazdani, who was one of the first investors in Google - Digital Garage, the Japanese internet investment fund The Boticca.com board of directors includes (in addition to the founders): - Jean-David Chamboredon, ISAI (French Internet Entrepreneur's Fund) - Olivier Mathiot, Co-founder and VP of Marketing for Priceminister (France's largest e-commerce business) - John Ayton, former owner of Links ofLondon - Stephane Treppoz, CEO of Sarenza (Europe's Zappos, fastest growing online shoe business) Boticca.com sells the collections of designers from the following countries: Argentina Australia Austria Canada Denmark Estonia Finland France Germany Greece Hong Kong India Indonesia Ireland Israel Italy Japan Republic of Korea Lebanon Mexico Netherlands Romania Serbia and Montenegro Singapore Slovakia South Africa Spain Sweden
Switzerland Taiwan, Province of China Turkey United Arab Emirates United Kingdom United States Uruguay
Celebrities spotted wearing Boticca.com pieces include: Olivia Palermo Kate Middleton Julia Roberts Rita Ora Fergie Eliza Doolittle Melanie Laurent Jessie J Jennifer Lopez Kourtney Kardashian Danni Minogue Cheryl Cole Eva Longoria Daisy Lowe Alexandra Burke Cameron Diaz M.I.A. Ana Beatriz Barros Alesha Dixon Emeli Sande Florence Welch Leighton Meester Pixie Lott Kat Graham Kate Moss Donna Air Blake Lively Debbie Harry Victoria Beckham Sarah Michelle Geller Alicia Keys Jessica Alba Kelly Rowland Emmy Rossum Elizabeth Hurley Lindsay Lohan LisaRaye McCoy Gayle King Ginnifer Goodwin Kimberley Walsh Lauren Bosworth
Kiyan Foroughi - Chief Executive Officer and co-founder
Kiyan is the third generation in his family to work in the luxury and jewelry industry. Prior to launching Boticca, Kiyan worked as an investment professional atTA Associates, a major global private equity firm based in London, where he sourced and executed many of the firm's investments in the Internet sector in Europe, including a leading online retailer of fashion and lifestyle apparel. Before that, Kiyan was an investment banker atJefferiesin New York in the technology group where he advised on 11 completed m erger & acquisitions worth over a combined$1 billionin value and was the firm's youngest ever Fairness Opinion Specialist. Kiyan has a BA in Economics from Tufts University in Boston. He grew up in Paris and Dubai and has lived in Boston, New York and London.
Avid Larizadeh - Chief Operating Officer and co-founder
Before co-founding Boticca, Avid worked in Paris alongside the CEO and founder ofAltavia, an independent global marketing communications group specialised in retail businesses. Prior to that she was atAccel Partnersin London where she focused primarily on software and Internet investments. Avid has strong product management experience from four years working ateBayin Silicon Valley, and she also has worked at a number of start-ups, includingSkype(acquired by eBay) andTellme Networks(acquired by Microsoft). Avid earned her BS and MS in engineering at Stanford University and holds an MBA from Harvard Business School. She grew up in Paris and has lived in San Francisco, Boston and London.
For further information, samples, imagery or interview requests, please contact
Josi Smart, PR & Communications Director on +44(0)20-8-1336501, orjosi@boticca.com
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