Gazette audit report 9-30-10 AR

Description

The Charleston Gazette Charleston Daily Mail Saturday Gazette-MailSunday Gazette-MailCharleston (Kanawha County), West Virginia12 months ended September 30, 2010Charleston CharlestonGazette Daily MailCmbd Dly Morning MorningSun (Mon.-Fri.) (Mon.-Fri.) (Mon.-Fri.) Sat1. TOTAL AVERAGE PAID CIRCULATION 67,165 57,749 38,944 18,805 53,421Core Newspaper with replica electronic 67,165 57,749 38,944 18,805 53,421Core Newspaper 67,165 57,749 38,944 18,805 53,421Electroni Edtons 00000Ohr Unque Ediions Tal Aveage Paid Circulation 67,165 57,749 38,944 18,805 53,4211A. AVERAGE PAID CIRCULATION - Core Newspaper Paid for by Individual RecipientsHome Delivery and Mail 50,335 46,083 30,791 15,292 44,186Single Copy Sales 15,123 9,547 6,569 2,978 7,399Total Average Paid by Individual Recipient Circulation - Core Newspaper 65,458 55,630 37,360 18,270 51,585Other Paid Circulation: (See Par. 6A)Single Copy SalesEducatonal Programs 183 481 403 78 89Employee/Independent Contractor 599 599 309 290 599Third Partyales 925 1,039 872 167 1,148Third Paty Sles - Payment mad with bare 00000Suboal 1,707 2,119 1,584 535 1,836otal Average Paid Circulation - Core Newspaper 67,165 57,749 38,944 18,805 53,421Total Pid Crculation - Electroni Edtonstal Paiulation - Oher Unique EdiiOAL AVERAGE PAID CIRCULATION 67,165 57,749 38,944 18,805 53,421Other Audit Crculation (Opal)Toal Ccon (Op)Days Omitted from Averages None of None ofrecord recordAudience-FAXPRINT READERSHIP: ONLINE ...

Informations

• Publié par: Thyam
• Nombre de lectures: 27
• Langue: English

Extrait

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1. TOTAL AVERAGE PAID CIRCULATION Core Newspaperwithreplica electronic Core Newspaper Electronic Editions Other Unique Editions Total Average Paid Circulation 1A. AVERAGE PAID CIRCULATION - Core Newspaper Paid for by Individual Recipients Home Delivery and Mail Single Copy Sales Total Average Paid by Individual Recipient Circulation - Core Newspaper Other Paid Circulation:(See Par. 6A) Single Copy Sales Educational Programs Employee/Independent Contractor Third Party Sales Third Party Sales - Payment made with barter Subtotal Total Average Paid Circulation - Core Newspaper Total Paid Circulation - Electronic Editions  Total Paid Circulation - Other Unique Editions TOTAL AVERAGE PAID CIRCULATION Other Audited Circulation (Optional) Total Circulation (Optional) Days Omitted from Averages

Sat 53,421 53,421 53,421 0 0 53,421 44,186 7,399 51,585 0 89 599 1,148 0 1,836 53,421 0 0 53,421 0 0 None of record

The Charleston Gazette Charleston Daily Mail Saturday Gazette-Mail Sunday Gazette-Mail Charleston (Kanawha County), West Virginia 12 months ended September 30, 2010

Sun 67,165 67,165 67,165 0 0 67,165 50,335 15,123 65,458 0 183 599 925 0 1,707 67,165 0 0 67,165 0 0 None of record

Charleston Charleston Gazette Daily Mail Cmbd Dly Morning Morning (Mon.-Fri.) (Mon.-Fri.) (Mon.-Fri.) 57,749 38,944 18,805 57,749 38,944 18,805 57,749 38,944 18,805 0 0 0 0 0 0 57,749 38,944 18,805 46,083 30,791 15,292 9,547 6,569 2,978 55,630 37,360 18,270 0 0 0 481 403 78 599 309 290 1,039 872 167 0 0 0 2,119 1,584 535 57,749 38,944 18,805 0 0 0 0 0 0 57,749 38,944 18,805 0 0 0 0 0 0

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CITY AND RETAIL TRADING ZONES / CHARLESTON, WEST VIRGINIA Wirt 45686 4 4 5 5 7 6 6 2 0 0 2 H 5 a 2 rt 6 fo 0 Syrac rd Cyti sue  26137  26342  26152  26136 45770 26164  26160 Vinton New Haven Racine Ravenswood Cheshire Meigs 26141 45614 25287  25253  45771  25262  25275  25252 Grants 2 vi 6 ll 1 e 47 Gilm io Grande  Reedy 26151 er Point Plea 2 sa 5 n 5 t 50 Mason  25267 25264 25239  25261  25270 Henderson Jackson 25234 Gallia 45631 Gallipolis  25271 25106 25241  25276  25244 Calhoun 25515 ley encer Rip pS 26638 26636 OHIO Leon 45658 25187  25123 Roane 25268 WEST VIRGINIA 252 52 34 542 Bra ton 25502 25259  25235 x Lawrence 25124 45678 45623 25503 Buffalo 25132 25 25 3 24 6 6226 8 1 3 14 0 2 3 5 Crown City 2528 25251  25266 25082 25063 25537 25520  25168  25159  2 005  25164 Athalia Eleanor Winfield  25113 25320 5  25285 Bancroft Sissonville 25071 Clendenin 45669 25 C 54 a 5 bell 2 P 5 u 21 t 3 nam  26617 25079 25133  25043 Poca Clay Milton Hurricane  Teay 2 s 5 V 5 a 6 ll 0 ey Cross 2   5 La 3 n 1 e 3 s 25312 Elkview 25045 Clay Pea Rid B g a e rboursville 25541 Culloden St.  Alban 2 s 5 Ni 1 tr 4 o 3 Jefferson Pinch 25030 25504 25510  25526  25177 Du 2 n 5 b 0 a 6 r 4 111 266 2 51 02 2 5 50 3 19 25 Tornado South  Charlest 2 o 5 n  25311  25088 303 25301 25202 Kanawha 25559 25523  25309 Charleston 2 C 5 o 3 a 0 l 6 Fork  26690 25160 25125 Nicholas 25025 25571 Hamlin 25564 Alum Creek  r Grove 25059 West Hamli 2 n 1 4 3 4 52 05 5 2 4 5 03 2 4 3 21 0 5 5 2 5 M 2 a 5 r 3 m 1 e 5 B t 2 e 5 ll 0 e 1 C 5 ade knaB tsaE P 2 r 5 at 1 t  26667  26675 32 26656 25573 169 25009 25107 Chesapeake  2 25039 25085 25512 Lincoln lGogsa serS w thmi 25 25035  25083 Gauley Bridge 25938 Wayne 5 5 2 4025 502 1 24 76 2 2 15 5 5 5 6 4 0 2 525 25 1 1 1245225501 25 5506 557 2 92552 M 0 o 3 n 2 t 5 go 13 m 9 yr A e 2 n 5 s 8 te 1 d 6678 48662 2 25115 25081 25154 25049 2 2 5 5 1 1 1 6 8 1 25862 25854 26680 Danville 25075 Powellton 25173 25534 Harts 25565 52 3 2 5 54 502 Madison 2 1 485 52 1 1 9 8 1 2 3 5 Fayetteville 25837 25868 25130 25119 Fayette 25511 25505 Boone Sylvester 25136 Oak Hill 25093 Whitesville 04 1 25 9 8 025 ap 2506 25 1 9 7 36 05802 842 0 05 25 28 411 502 952 80152 Ch manville Thurmond 25666 25508  25547  25121  25204 Ral 2 e 5 i 2 g 09 h 25880 Mitchell Heights 1 2 425 445 0 0 Pax Mount  Hope 25831 25671 West Logan 62 25674 Mingo Logan  25021 25654 25607  25174  250  25801 V  B n r iye lea P dy 2 ie 5864 Meadow 2 B 5 ri 9 d 7 g 6 e 25601 Logan 5007 80 2 225 Prosperity w 25676 Holden 25844 Stanaford

LEGEND

Charleston

STATE BOUNDARY COUNTY BOUNDARY ZIP CODE BOUNDARY CHARLESTON CORPORATE LIMITS BALANCE OF ABC CITY ZONE Audit Bureau of Circulations BALANCE OF RETAIL TRADING ZONE C233-R09 The Charleston Gazette, Charleston Daily Mail, Saturday Gazette-Mail, Sunday Gazette-Mail, Charleston, WV, Page #2

2. AVERAGE PAID CIRCULATION By Zones (See Par. 6B for description of area)

City Zone Home Delivery and Mail (See Par. 6B) Single Copy Sales (Individual) Educational Programs Employee/Independent Contractor Third Party Sales Total City Zone Retail Trading Zone Home Delivery and Mail (See Par. 6B) Single Copy Sales (Individual) Educational Programs Employee/Independent Contractor Third Party Sales Total Retail Trading Zone Total City Zone & Retail Trading Zone All Other Home Delivery and Mail (See Par. 6B) Single Copy Sales (Individual) Educational Programs Employee/Independent Contractor Third Party Sales Total All Other Total Average Paid Circulation

Sun 15,246 3,590 67 459 320 19,682 19,079 4,908 86 62 134 24,269 43,951 16,010 6,625 30 78 471 23,214 67,165

Charleston Charleston Gazette Daily Mail Cmbd Dly Morning Morning (Mon.-Fri.) (Mon.-Fri.) (Mon.-Fri.) 15,126 8,815 6,311 2,930 1,751 1,179 179 162 17 459 239 220 524 424 100 19,218 11,391 7,827 16,673 9,848 6,825 2,594 1,635 959 112 98 14 62 31 31 120 95 25 19,561 11,707 7,854 38,779 23,098 15,681 14,284 12,128 2,156 4,023 3,183 840 190 143 47 78 39 39 395 353 42 18,970 15,846 3,124 57,749 38,944 18,805

PRINT READERSHIP: ONLINE READERSHIP: NET COMBINED AUDIENCE: In Market  In Market In Market (unduplicated) Past 7 Days Print Past Past Past 30 Days Gazette Sun  Weekday 7 Days G D a M z A ys0Da ast 3ya P s7 t D P e sa ett D G M az A ette 7  Days Online DMA Readers 159,479 98,873 201,932  Rea 178  Audience 223,421 232,317 Reach17.1%10.6%21.7% Reac d h ers56,2 6 6 . 9 0% 79, 8.5% Reach24.0%25.0% NDM* NDM*  NDM* Readers 167,053 78,899 149,021  Audience 159,458 165,929 Reach70.4%33.2%62.8% R R e e a a c d h ers36, 1 2 5 4 .3 4 % 54, 2 0 2 5 . 9 8% Reach67.2%69.9% Source: Scarborough, 2010, Release 1, See Explanatory PRINT READERSHIP: ONLINE READERSHIP: NET COMBINED AUDIENCE: In Market  In Market In Market (unduplicated) Past 7 Days Print Mail SunWeekday7 P D a a s y t sMail PastPast Mail 7 P D a a s y t s Past O 3 nl 0 i  n D e ays DMA  Days 307 Days DMA DMA R R e e a a d c e h rs159, 1 4 7 7 . 9 1% 73,4 7 2 . 5 9% 200, 2 9 1 2 . 4 6% Readers56,26979,178 R A e ud a i c e h nce222, 2 577230,94 . 5 8% Reach 6.0% 8.5%  3.9% 24 NDM* NDM*  NDM* R R e e a a c d h ers121, 5 9 1 2 .4 1 % 62, 2 0 6 0 . 3 1% 144, 6 4 0 1 . 0 8% Readers36,24454,059 A R u e d a i c e h nce154, 6 1 4 5 .9 9 % 160, 6 1 7 0 . 2 4% Reach 15.3% 22.8% Source: Scarborough, 2010, Release 1, See Explanatory

Sat 13,564 2,016 42 459 430 16,511 16,318 2,093 1 62 130 18,604 35,115 14,304 3,290 46 78 588 18,306 53,421

The Charleston Gazette, Charleston Daily Mail, Saturday Gazette-Mail, Sunday Gazette-Mail, Charleston, WV, Page #3

PERCENTAGE OF TOTAL PAID AND HOUSEHOLD COVERAGE PERCENT Sun Cmbd Dly (Mon.-Fri.) Sat % of House- % of House- % of House- Occupied Total Total hold Total Total hold Total Total hold Population Households Circ. Circ. Coverage Circ. Circ. Coverage Circ. Circ. Coverage 2000 Census 111,838 49,636 City Zone #1-1-10 Est. 105,436 47,538 19,682 29.3 41.4% 19,218 33.3 40.4% 16,511 30.9 34.7% 2000 Census 139,824 56,618 Retail Trading Zone #1-1-10 Est. 140,832 58,251 24,269 36.1 41.7% 19,561 33.9 33.6% 18,604 34.8 31.9% 2000 Census 251,662 106,254 Total City & Retail Trading Zones #1-1-10 Est. 246,268 105,789 43,951 65.4 41.5% 38,779 67.2 36.7% 35,115 65.7 33.2% All Other 23,214 34.6 18,970 32.8 18,306 34.3 Total Paid 67,165 100.0% 57,749 100.0% 53,421 100.0% #Source: The Nielsen Company (U.S.), Inc. (See Par. 6B).

AUDIT STATEMENT There was no adjustment made in the average paid circulation as shown in the Publisher’s Statements for the period audited.

AVERAGE PAID CIRCULATION BY QUARTERSfor the previous audits and period covered by this report: Charleston Charleston Charleston Charleston Gazette Daily Mail Gazette Daily Mail Charleston Charleston Charleston Charleston Charleston Charleston Charleston Charleston Charleston Charleston Cmbd Dly Mail Gazette Calendar Quarter Ended TnoM yliaD ue ail T lyMDia eu-Fn..)ri vgA Mo  ( dbmCte Mon Gzate on(M gin )i.Fr.-).F-ir bdACm Mon. vg ( nroMgni noM(.) oMnr .-Fri.)Sita DMaiaily T l uh G Fr teetaz i liaD rF liaMy ( Gaz n e . t M t o e rWie-dFS aDli n  u yilMa dWe aGttez uhT e December 31, 2006 77,155 71,791 48,796 22,995 48,389 22,725 48,583 22,914 48,900 22,963 49,266 23,345 48,837 23,029 64,617 March 31, 2007 75,829 70,962 48,401 22,561 48,123 22,390 48,272 22,558 48,681 22,567 48,481 22,577 48,456 22,712 63,193 June 30, 2007 75,281 69,674 47,562 22,112 47,428 21,998 47,619 22,121 47,678 22,133 47,514 22,106 47,568 22,200 62,156 September 30, 2007 74,980 68,693 46,921 21,772 46,542 21,681 46,898 21,771 47,055 21,815 46,991 21,733 47,107 21,859 61,332 December 31, 2007 75,052 69,995 21,815 47,200 21,708 47,805 21,728 49,367 21,859 48,644 21,925 47,960 21,864 61,227 48,180 March 31, 2008  47,944 21,631 47,013 21,575 48,826 21,593 48,104 21,662 47,920 21,604 47,855 21,721 60,83074,058 69,575 June 30, 2008  46,501 21,252 46,015 21,166 46,252 21,236 46,860 21,281 46,641 21,206 46,738 21,373 60,35873,575 67,753 September 30, 2008  20,862 45,322 20,773 46,382 20,865 45,674 20,912 45,670 20,848 45,680 20,913 59,974 45,75573,156 66,617 December 31, 2008  59,34172,904 65,751 45,260 20,491 March 31, 2009 70,939 62,540 42,827 19,713 57,459 June 30, 2009 69,479 60,568 41,175 19,393 56,228 September 30, 2009  55,15768,401 59,237 40,176 19,061 December 31, 2009 68,776 59,255 40,086 19,169 54,624 March 31, 2010 67,443 58,063 39,205 18,858 53,713 June 30, 2010  52,79166,635 57,063 38,501 18,562 September 30, 2010 65,806 56,613 37,982 18,631 52,552

The Charleston Gazette, Charleston Daily Mail, Saturday Gazette-Mail, Sunday Gazette-Mail, Charleston, WV, Page #4

AVERAGE PAID CIRCULATION BY CIRCULATION TYPEfor the previous audits and period covered by this report: Retail Retail Retail Trading City Zone Trading Trading Zone City Zone City Zone Electronic Zone Zone Retail Electronic TOTAL TOTAL Home Single and Other Home Single Trading and Other Retail Average Delivery Copy City Zone Unique TOTAL Delivery Copy Zone Unique Trading Paid Year  Paid Editions Zone Circulation & Mail Sales Other Sales Other& Mail City Zone Paid Editions Sun 2010 15,246 3,590 846 19,682 19,079 4,908 282 24,269 67,165 2009 16,316 3,585 1,069 20,970 20,431 4,932 219 25,582 70,431 2008 17,273 3,583 1,240 22,096 21,871 4,906 240 27,017 73,963 2007 17,709 3,690 1,274 22,673 22,300 5,175 247 27,722 75,821 2006 18,519 3,676 1,358 23,553 23,180 5,109 233 28,522 78,379 Cmbd Dly (Mon.-Fri.) 2010 15,126 2,930 1,162 19,218 16,673 2,594 294 19,561 57,749 2009 16,624 3,113 1,443 21,180 18,239 2,761 243 21,243 62,023 2008 18,620 3,416 1,837 23,873 20,452 2,986 563 24,001 68,486 2007 19,388 3,538 1,876 24,802 21,184 3,003 445 24,632 70,277 2006 20,493 3,596 1,980 26,069 22,334 2,948 549 25,831 73,708 Charleston Gazette Morning (Mon.-Fri.) 2010 8,815 1,751 825 11,391 9,848 1,635 224 11,707 38,944 2009 9,635 1,919 1,062 12,616 10,789 1,819 185 12,793 42,358 Cmbd Avg (Mon.-Fri.) 2008 10,565 2,202 1,353 14,120 11,967 2,065 465 14,497 47,095 2007 10,868 2,291 1,365 14,524 12,281 2,080 327 14,688 47,919 2006 11,375 2,309 1,408 15,092 12,763 2,034 447 15,244 49,927 Charleston Daily Mail Morning (Mon.-Fri.) 2010 6,311 1,179 337 7,827 6,825 959 70 7,854 18,805 2009 6,989 1,194 381 8,564 7,450 942 58 8,450 19,665 Cmbd Avg (Mon.-Fri.) 2008 8,055 1,214 484 9,753 8,485 921 98 9,504 21,391 2007 8,520 1,247 511 10,278 8,903 923 118 9,944 22,358 2006 9,118 1,287 572 10,977 9,571 914 102 10,587 23,781 Sat 2010 13,564 2,016 931 16,511 16,318 2,093 193 18,604 53,421 2009 14,560 2,115 1,213 17,888 17,453 2,224 221 19,898 57,047 2008 15,538 2,253 1,347 19,138 18,817 2,394 210 21,421 60,600 2007 16,041 2,294 1,575 19,910 19,387 2,417 521 22,325 62,826 2006 16,918 2,230 1,450 20,598 20,333 2,331 407 23,071 65,179

The Charleston Gazette, Charleston Daily Mail, Saturday Gazette-Mail, Sunday Gazette-Mail, Charleston, WV, Page #5

3. ACTUAL ONE-DAY GROSS DISTRIBUTION AND AVERAGE PROJECTED PAID CIRCULATION AVERAGES BY COUNTIES: Sun, September 26, 2010; Morning, September 23, 2010; Sat, September 25, 2010. (OH’s) Occupied Households - #1-1-10 The Nielsen Company (U.S.), Inc. The listing below gives gross distribution for one day only and is greater or less than the average paid for the period covered by this report by the following percentages: Charleston Gazette Charleston Daily Mail Cmbd Dly Morning Morning Sun (Mon.-Fri.) (Mon.-Fri.) (Mon.-Fri.)  Sat City Zone  2.2% greater 2.3% greater 2.2% greater 2.5% greater 0.0% greater Retail Trading Zone  3.9% greater 6.4% greater 4.5% greater 9.2% greater 5.7% greater All Other  4.2% greater 8.1% greater 6.0% greater 18.8% greater 4.1% greater GRAND TOTAL  3.5% greater 5.6% greater 3.1% greater 4.2% greater 3.4% greater The “Average Projected Paid Circulation” (Avg. Proj. Pd. Circ.) has been arrived at by projecting the averages in Paragraphs 1 and 2 to the appropriate ABC geographic market one day(s) gross distribution figures in this report. Sun  Core Newspaper Individually Paid OH’s Home Single Total State #1-1-10 Delivery Copy Other Core Electronic Unique Total Avg. Proj. Hshld. County Estimate & Mail Sales Paid Nwsp. Editions Editions Paid Pd. Circ. Cov. WEST VIRGINIA BARBOUR BOONE BRAXTON CABELL CALHOUN CLAY FAYETTE GILMER GREENBRIER HARDY HARRISON JACKSON KANAWHA LEWIS LINCOLN LOGAN MARION MASON McDOWELL MERCER MINGO MONONGALIA MONROE NICHOLAS POCAHONTAS PUTNAM RALEIGH RANDOLPH ROANE

6,369 5 42 47 10,476 1,822 777 9 2,608 5,985 743 664 57 1,464 40,218 601 414 4 1,019 3,039 75 81 156 4,080 627 240 5 872 18,938 1,869 561 37 2,467 2,744 135 74 209 15,151 722 432 512 1,666 5,786 7 7 28,741 25 205 230 11,516 1,565 582 43 2,190 83,185 27,797 8,384 918 37,099 7,380 54 173 88 315 9,280 568 108 676 14,833 952 468 30 1,450 24,253 7 65 72 10,894 639 256 2 897 9,679 42 108 150 27,131 197 167 364 11,154 227 225 452 37,067 36 239 275 5,989 102 43 145 11,067 1,274 614 37 1,925 3,599 355 278 633 22,604 6,443 1,680 105 8,228 32,529 416 278 13 707 11,366 131 184 315 6,190 697 366 1,063

47 45 0.7% 2,608 2,503 23.9% 1,464 1,405 23.5% 1,019 978 2.4% 156 150 4.9% 872 837 20.5% 2,467 2,368 12.5% 209 201 7.3% 1,666 1,599 10.6% 7 7 0.1% 230 221 0.8% 2,190 2,102 18.3% 37,099 36,030 43.3% 315 302 4.1% 676 649 7.0% 1,450 1,392 9.4% 72 69 0.3% 897 861 7.9% 150 144 1.5% 364 349 1.3% 452 434 3.9% 275 264 0.7% 145 139 2.3% 1,925 1,848 16.7% 633 608 16.9% 8,228 7,921 35.0% 707 679 2.1% 315 302 2.7% 1,063 1,020 16.5%

The Charleston Gazette, Charleston Daily Mail, Saturday Gazette-Mail, Sunday Gazette-Mail, Charleston, WV, Page #6