3. Expected effects 1. Purpose Appointment of YOKOSO! JAPAN ...
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3. Expected effects 1. Purpose Appointment of YOKOSO! JAPAN ...

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Appointment of YOKOSO! JAPAN Ambassadors
(Developing Human Resources by Utilizing Successful People)
To appoint people who have helped establish “structure” regarding
the acceptance of foreign tourists or who have “distributed” the
appeal of Japan to foreigners as YOKOSO! JAPAN Ambassadors.
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By acknowledging their previous achievements, that person’s
enthusiasm for future activities may increase.
3. Expected effects
1. Purpose
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Promotes the benefits of inbound tourism for future
participants.
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An opportunity to realize that foreign visitors can be seen as
potential customers will be provided in order to expand the
2. Appointment of YOKOSO! JAPAN Ambassadors
horizon of activities to promote visiting Japan.
63 people have been appointed as of December, 2009.
Alex Kerr (USA)
[Chairman, Iori Co.] [Oriental Culture Researcher]
Kurt Kübli Genso (Switzerland)
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Works to preserve scenery and
machiya
(traditional
townhouses) in Kyoto which provide tourists the opportunity
to experience Japanese culture.
Takashi Anzai
[Buddhist Priest, Koyasan Shingon shu]
Introduces the appeal of Koyasan in French, German,
English, and Italian.
Jun Koyanagi
[Executive Officer and General Manager, CSR/Corporate
[President, Seven Bank, LTD.]
Made it easier to withdraw cash in Japanese yen using
overseas-issued ATM cards.
Kunihiko Okada
[Representative Director, Chairman, MATSUZAKAYA Co.,
Communications Department, ODAKYU Electric Railway
Co., Ltd.]
Promotes establishment of information offices for foreign
visitors and tour packages for individuals as a rail service
provider.
Junko Koshino [Fashion Designer]
Ltd.]
Made department store information multilingual to improve
a shopping environment for foreign tourists.
Kenichi Kai
Hiroyuki Suzuki [Producer]
Publicizes Japan to the world with fashion that expresses
Japan’s image.
Katsuo Tobita
[President, Hotel Fugetsu HAMMOND]
Promotes foreign tourism in Beppu by creating an easier
way to exchange currency and compiling the statistics on
foreigners’ lodgment .
[Adviser, Japanese Inn Group] [President , Ryokan Asakusa
Shigetsu]
Offers economical lodging information for foreign tourists in
English.
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