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April 27, 2011 The Honorable Alan Lowenthal California State ...

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April 27, 2011 The Honorable Alan Lowenthal California State ...

Publié par :
Ajouté le : 21 juillet 2011
Lecture(s) : 56
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A ril27, 2011 The Honorable Alan Lowenthal California State Senate State Caitol, Room 2032 Sacramento, CA 95814 Sub ect:SB 761Lowenthal OPPOSITION. Dear Senator Lowenthal: The associations listed on this letter are writinto stronl opposeSB 761.California Senate Bill 761 would create an unnecessary, unenforceable and unconstitutional re ulatorburden on Internet commerce.The bill covers an overlbroad ran e of information, and would regulate indirectly virtually all businesses who collect, use or store information from a website.The measure would neativel affectconsumers who have come to expect rich content and free services through the Internet, and would make them more vulnerable to securitthreats. Itwould prove costlto the state and cumbersome for the Attorney General to figure out how to regulate under the bill and to enforce the law. California law alreadrovides a number of sinificant rivacrotections for consumers to protect their sensitive personal information, including social security number, video rental records, health records, and financial records.California law requires web sites to post a privacy policy so that consumers can determine what information is collected and how it is used with thirdarties. Butunlike SB 761, these bills regulated only personal identifiable information.All of these laws also contain im ortantexce tionsand balances so that theare workable.SB 761 contains none of these limitations, and instead leaves the Attorney Generals office the complex and delicate task of fiurin outwhat to exempt. It is unnecessarout of the collection of data throuhToda ,consumers can easilo t browser tools.The four leading Internet browsers - Internet Explorer, Safari, Firefox, and Goo leChrome - allrovide user-friendlfilterin otions that block the abilitof companies to collect data or track Internet use.These include features that disable third part cookiesand “in private” browsinfeatures. Additionall, self-reulator prorams are already addressing all areas of consumer privacy that the bill attempts to legislate, s ecificallthe use of online behavioral data for advertisinur oses. The Network Advertising Initiative (www.networkadvertising.org) and the Digital Advertising Alliance www.aboutads.info rovideeas -to-usemechanisms to ot out of interest-based advertising from more than 60 companies.
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