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FOR IMMEDIATE RELEASE Pep Boys Launches Dynamic Audio/Video In ...

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FOR IMMEDIATE RELEASE Pep Boys Launches Dynamic Audio/Video In ...

Publié par :
Ajouté le : 21 juillet 2011
Lecture(s) : 102
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FOR IMMEDIATE RELEASE
Pep Boys Launches Dynamic Audio/Video In-Store Marketing Campaign; Educates Customers with
High-Tech Branding
Automotive Retail and Service Giant Hires Leading Multimedia Marketing Company to Transform Idle Time
into Marketing Moments
New York, NY
– The Pep Boys – Manny, Moe & Jack (NYSE “PBY”), the nation's leading automotive
aftermarket retail and service chain, announced today that it has hired IOHI, one of the largest solution-based
audio/video marketing companies, to provide a dynamic in-store audio and video marketing campaign for Pep
Boys’ 562 locations across the United States and Puerto Rico.
IOHI™, formerly known as Impressions On Hold, has implemented IOHI On-Hold™, overhead marketing
messages and IOHI Atmospheres® in-store music products at all Pep Boys locations.
All IOHI-designed audio and video marketing campaigns are controlled from the IOHI corporate data center,
effectively eliminating the need for manual intervention by employees at the store level.
This remote
administration is a cornerstone of IOHI service.
Both hardware operation and media transmission quality can
be monitored by IOHI and reported to Pep Boys for quality assurance and return-on-investment measurement.
IOHI will transmit both Spanish and English messaging into Pep Boys stores where appropriate and, ultimately,
after an extensive lifestyle and demographics analysis of Pep Boys’ core clientele, will customize messages
and music by market to meet their unique needs.
Pep Boys recently switched to IOHI from a different music and message provider.
“IOHI does an outstanding job providing in-store audio and video marketing for our stores, handling planning,
execution, ongoing support and analysis. They understand what it takes to create the voice of our brand,” said
Scott Webb, Senior Vice President of Merchandising and Marketing for Pep Boys.
“IOHI’s exceptional
attention to detail is incomparable, and we look forward to working with them to help bring our brand
personality to life for our customers in our stores.”
Sheri David, CEO of IOHI, works with companies that want to use high-tech messaging tools to fill all the
captive time a business has with a customer - in-store or on the phone - with targeted marketing media,
helping secure their spot at the top of their respective industries. IOHI’s suite of services is structured to assist
Pep Boys to stay ahead of the competition by fulfilling their entire scope of audio and visual marketing needs.