A global world debut – The new Beetle is here

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A global world debut – The new Beetle is here

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• Publié par: efizubaq
• Nombre de lectures: 67
• Langue: Français

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No. 125/2011

A global world debut – The new Beetle is here

Take your pick: Shanghai, New York or Berlin.

The Beetle was celebrated at all three

Wolfsburg, 19 April 2011 – Yesterday, enthusiastic fans celebrated

the new Beetle’s world debut on three different continents. Along

with national music acts and global superstars, also taking centre

stage at the MTV World Stage Concerts was the new Volkswagen.

More than 600 MTV and Beetle fans came together in Shanghai. The

unveiling of the Beetle served as the optimal kick-off to the Shanghai

Motor Show. Yet, it was not just “The Black Eyed Peas” in New York who

set the stage for the new Beetle’s debut. The Belgian DJ duo “2manydjs”

also entertained guests in Berlin with a DJ set.

Take your pick of names: the Beetle in New York, Käfer in Berlin, or Jia

Ke Chong in Shanghai: the Beetle is at home across the globe. Yet,

Volkswagen is writing a new chapter with the new generation. Compared

to the previous model, the new Beetle appeals with extremely dynamic

proportions combined with typical style features: “At one time, the Beetle

made automotive technology and driving fun accessible to everyone, and

it proclaimed a new joie de vivre. We are transferring this idea to the year

2011 and presenting a new Beetle to you today. It understands how to

appeal to the hearts and minds of drivers – with clean engines, sporty

styling and modern communication technologies,” said Dr. Ulrich

Hackenberg, Member of the Board and Head of Development of the

Volkswagen Brand, at the press conference in Shanghai.

Highlights of all concerts will be broadcast on MTV channels worldwide

starting Friday, April 22.

Note:

You will find this text in our press database at:

www.volkswagen-media-services.com

Volkswagen Communications

Product Communications

Sonja Tyczka

Tel.:

+49 (0) 53 61 / 9- 87570

Telefax: +49 (0) 53 61 / 9- 26768

E-Mail: [e-mail]