Mobile Banking Services In Africa:JSBMarketResearch

Jsb Market Research

Description

The mobile money market has been evolving quickly and the African region is witnessing the emergence of mobile banking services including savings, credit and insurance.
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Informations

• Publié par: kalyaniroy977
• Publié le: 30 octobre 2015
• Nombre de lectures: 2
• Langue: English

Extrait

Mobile Banking Services In Africa: The Emergence of Mobile Savings, Credit and Insurance Released On 30 October 2015 th

Synopsis

Mobile Banking Services in Africa: The Emergence of Mobile Savings, Credit and Insurancereport provides an overview of mobile banking services and covers the approach of telcos seeking to leverage the mobile banking opportunity.

Summary

The mobile money market has been evolving quickly and the African region is witnessing the emergence of mobile banking services including savings, credit and insurance. Mobile money services has a huge potential for revenue generation for telcos, owing to relatively low penetration of banking services (around 29% of the population) and mobile phones (which is nearly 80% of the population). There were around 255 live mobile money services operating in 89 diFerent countries in the region. Most of the leading operators in the region (like Safaricom, Orange, Vodacom etc) have developed their own mobile money services.

Key Findings

- The mobile savings market is driven by two distinct commercial models: the development of dedicated saving accounts, separated from the mobile wallet, and the distribution of interest based on money stored in the mobile wallet. In the second model, MNOs do not need to create speciîc partnerships with banks, and have full control of the operation.

- The mobile credit market has two commercial models: some MNOs have JSB Market Research Pvt. Ltd. Email [e-mail] Tel No- 91 2241236650 / +91 - 998 729 5242 Published by-http:/www.jsbmarketresearch.com/

created strong partnerships with înancial institutions to oFer credit facilities via their mobile money systems, while others provide extra airtime when customers are running out of credit.

- inally, the mobile insurance market oFers four commercial models, ranging from the traditional pay for premium and freemium models, to the emergence of new commercial schemes.

It consists of

- Key challenges and opportunities surrounding regulatory frameworks.

- Overview of the current mobile money environment and factors including competition, product line extension and the emergence of business models for the provisioning of mobile banking services.

- Overview and discussion on the commercial models for mobile savings, credits and insurance including case studies for mobile savings, credits and insurance.

- Key analysis and îndings based on the study of mobile banking services in the region and a set of recommendations for mobile operators.

Reasons To Buy

- Gain understanding of mobile banking services and its evolution in Africa, to succeed in the existing market.

- Align product portfolios by analyzing the various commercial models being used for mobile banking services.

- asten the decision making process by understanding the factors JSB Market Research Pvt. Ltd. Email [e-mail] Tel No- 91 2241236650 / +91 - 998 729 5242 Published by-http:/www.jsbmarketresearch.com/

associated in the provisioning of mobile banking services.

- Gain understanding of the competitive landscape and successful strategies, to strengthen your positioning in the market wrt existing operators.

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Table of Contents

Executive summary Introduction The importance of mobile money in Africa Road toward the provision of mobile banking services Competition Product line extension Alternative business models Overview of mobile banking case studies Mobile savings Overview and commercial models Tigo Wekeza in Tanzania Safaricom M-Shwari in Kenya Mobile credit Overview and commercial models Econet Wireless EcoCash loans in Zimbabwe Orange Money Emergency Credit (pan-Africa) Mobile insurance Overview and commercial models Airtel Mobile Insurance in Ghana Safaricom Kilimo Salama in Kenya

JSB Market Research Pvt. Ltd. Email [e-mail] Tel No- 91 2241236650 / +91 - 998 729 5242 Published by-http:/www.jsbmarketresearch.com/

Key îndings and recommendations

List Of Figures

Exhibit 1: % of Population aged 15+ with an account at a înancial institution, 2014 Exhibit 2: Mobile money account penetration in Africa - 2014 Exhibit 3: Main Trends in the mobile money market Exhibit 4: Road toward the provision of mobile banking services Exhibit 5: % of countries in speciîc regions with mobile money availability, 2014 Exhibit 6: Number of live mobile money services in Africa, 2014 Exhibit 7: DiFerent types of mobile money services present in Africa Exhibit 8: Volume vs. Value transactions in mobile money service portfolio Exhibit 9: Mobile money business models Exhibit 10: Mobile savings, credit and insurance case studies Exhibit 11: Adults who saved at a înancial institution, 2014. Geographical regions cover developing economies only + high-Income OECD. Exhibit 12: Mobile savings commercial models Exhibit 13: Tigo Wekeza savings mechanism Exhibit 14: Tigo Wekeza advertising campaign Exhibit 15: M-Shwari lock savings interest rates Exhibit 16: M-Shwari milestones Exhibit 17: Adults who borrowed from a înancial institution, 2014. Geographical regions cover developing economies only + high-Income OECD. Exhibit 18: Mobile credit commercial models Exhibit 19: EcoCash customers and value of transactions Exhibit 20: EcoCash loans advertising Exhibit 21: Orange Emergency credit customer journey: Orange Mauritius example Exhibit 22: Adults who purchased health insurance, 2011. Geographical regions cover developing economies only Exhibit 23: Mobile insurance commercial models Exhibit 24: Airtel insurance schemes JSB Market Research Pvt. Ltd. Email [e-mail] Tel No- 91 2241236650 / +91 - 998 729 5242 Published by-http:/www.jsbmarketresearch.com/

Exhibit 25: Examples of fees applied to insured Exhibit 26: Examples of crops and risks customers can cover

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JSB Market Research Pvt. Ltd. Email [e-mail] Tel No- 91 2241236650 / +91 - 998 729 5242 Published by-http:/www.jsbmarketresearch.com/