WOWSOME - Top Brands’ Most Trusted Augmented Reality Marketing Company

Description

WOWSOME helps in bridging the gap between traditional & digital media by creating interactive and engaging marketing solutions using Augmented Reality. For more details: http://wowso.me/
https://goo.gl/jmkGJp

Sujets

• Augmented reality
• Mixed reality
• Interactive advertising
• Virtual Reality (play)
• Print media in India
• Motion Eye

Informations

• Publié par: wowso.me9
• Publié le: 28 juin 2017
• Nombre de lectures: 1
• Langue: English

Extrait

WOWSOME Brings Augmented Reality to Indian Markets

Since the augmented reality merges the virtual reality world with the real actual world, it is no longer a thing of science fiction and cinema as seen in movies like Ironman, Avatar and The Amazing Spiderman. It is much more than that. It is slowly becoming one of the most powerful medium of advertisement since it increases the customer engagements, sales and productivity.

The augmented reality and virtual reality marketestimated to reach $1.06 are Billion by 2018 worldwide but in India, it is still in a nascent stage. However, experts believe that the market for AR will grow by 30% this year.

Even, Indian smartphone users are expected togrow by225 million bythe end of 2015, so there is agreatpotential for augmented realityapps in this space. With big brands like Ikea, Ferrari, Mitsubishi, Lego, Google, Facebook, Toyota, Nivea,

Disney, etc. are already betting big on augmented reality,WOWSOMEis bringing this technologyto Indian markets sooner thanyou’d think. Based in Hyderabad, WOWSOME is pioneering the AR technology in India by creating augmented reality advertisements for brands. It was launched in September ʹͲͳ4 and their first AR appDzWOWSOMEAPPdz was released recentlyin February 2015. It is one of the fastest growing startups in the field of augmented reality in India and its nearest competitors are Gamooz, AliveAR, AdStruck, Imaginate and Xenium.

With the aim of enhancing the interaction and engagement of the surrounding environment, WOWSOME wants toperfectly merge advertising with entertainment. As Vishal says, DzAugmented Reality, dubbed the next mass medium, it adds digital content to the real world when looked at through a smartphone or a tablet and enhances it with an overlay of relevant information.dz

Within a shortperiod of their launch, this bootstrapped startuphas attracted some cool customers from all around the world such as L’Oreal Paris India, Being Human, Apollo Hospitals, Deccan Chronicle, Uber, Budweiser, Audi Noida, Fuji Film, Jaguar, Land Rover, Aston Martin, etc.

Vishal Reddy, who is the founder of WOWSOME is an alumnus of Indian Institute of Management, Indore and a serial entrepreneur, whose skills have made him popular in the field of technology, advertising, luxury, health and agriculture all over the world.

WOWSOME is the brainchild of both entrepreneurs, as Vishal says, DzComingfrom a print background, we saw that social media was taking over all the print revenues for most of thepublications. We thought we should add more life to the dead content that was there inprint. We wanted to add more layers of digital content. That’s how we came up with the idea through which content could be more creative.dz

WOWSOMEAPP can integrate augmented reality content in the following stuff– Packaging, brochure,poster, billboard, t-shirts,print ads, business cards,point of sale, exhibit, selfies, motion wall and branded objects. Theyeven have a special app called WOW ART, which allows you to integrate funny content in your photos.

Like every startup, WOWSOME also faced some tough situations during their initial period, as Vishal says, DzWhen you are trying to do something never done before, everyday is an issue, which requires swift analysis and decision- making. Toughest decision was in validating and choosinginvest in the idea. to Rest is execution, just being progressive, everyday!dz He adds.

Since Indian market is slowlyembracingthe technologyof AR,WOWSOME wants to dominate the industry in every aspect. About the company’s future goals, Vishal says, DzAugmented Reality becoming a vogue with advertisers and WOWSOME maintaining thelead as the voice of the industry.dz

Speakingabout the scope of augmented realityin India, Vishal said, DzIn the next fiveyears, Augmented Realitywould be deeplyintegrated with systems around us. Brands will pre-budget for significant spends in AR, as they currently do for digital marketing.dz