Mathematics, Models, and Zeno'sParadoxesof Motion

Corinne Da Silva

Description

Mathematics, Models and Zeno's Paradoxes Mathematics, Models, and Zeno's Paradoxes of Motion Joseph S. Alper Mark Bridger March, 1995

• applicability of the mathematical model
• impossible accord- ing to the laws of classical mechanics
• infinite series
• mathematical formalism
• interval
• physical process
• order
• motion
• time

Sujets

• Bridger
• Thomson
• Physical
• InterVal
• Mathematics
• Classical
• Motion
• Mechanics
• Analysis

Informations

• Publié par: edwui
• Nombre de lectures: 14
• Langue: English

Extrait

The importance of messaging:
Getting the message out in good and bad political times
Helena Paulin
eCommerce Marketing
Southern California Edison
Background
• Southern California Edison
– 14 Million Consumers
– 180 Cities
– 50000 Square Miles
• Diverse Customer Base
– Seniors, Low Income, Ethnic Populations
– Territory spans beach to dessert communities
• Rollout of Edison SmartConnect
– Approximately 50% through installation Meet Carl and Eddy
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Carl and Eddy 1 : 16 vignettes - OVERVIEW: I GOT THE POWER EPISODE #1 The Idea
Create a series of videos or vignettes that each tell a story and each story would have
Three essential parts. They would entertain, teach and prompt action.
Entertain Teach Prompt Action Importance of Communication using a
variety of media
• You ONLY get one chance to make a first
impression:
– SmartMeters in California have proven to have a
very delicate relationship with consumers
– Getting correct information into consumers hands
is the number one issuing facing utilities
– Information voids create speculation
– It’s a communication game with high stakes and
today’s customer wont read large quantities of
information
Customer Experience
Pre-Installation Letter Door Hangers at Meter Edutainment Video SCE.com SmartConnect Bill Onserts
& FAQ Installation Vignettes (10) Dashboard & Reports
 SCE.com video  How to read the new meter
 Customers notified that  SCE/Corix installs new channel  Rate & program info  Learning Center
a new Edison meter and door hanger available for  Savings tips launched on
SmartConnect meter left confirming program  Online usage report info SCE.com/
will be installed. FAQ, installation or that there information  Budget Assistant info SmartConnect
Carl & Eddy buckslip, was an access issue and  English &  Data privacy & security info  Zip Code Look-up
and program Info to call Corix for an Spanish  My Account registration tool for meter
included appointment versions installation date

Discovery Discovery Discovery Discovery Activation
Targeted Direct Marketing SCE.com e-mail and online Edison SmartConnect Live Promotional Media Campaigns
Programs merchandising
 Meter cutover to
 Targeted program enrollment  My Account customers with operations (COTO)  Ongoing marketing outreach,
offers with follow-up postcards & COTO meters receive follow  Presentment of interval including promotional
emails up emails data begins online @ campaigns supported buy
 Energy information & tools, alert  Online banners & interstitial SCE.com media, direct mail, statement
enrollments for Save Power Day pages promote new  Direct marketing to inform onserts, digital, etc.
Incentive (PTR) and Budget programs and online tools & engage customers  Sweepstakes & Incentives
Assistant  My Account registration  Budget Assistant & Save
 Outbound telemarketing
Power Day Alerts
Activation Activation Activation Participation
7 Carl and Eddy: The Original Concepts Making of Carl and Eddy
• Using a framework for success, our stories and
characters would be:
– Unexpected
– Simple
– Concrete
– Credible
– Emotional Today’s Customer
Today’s Customer:
• Is technically connected with Smart Phones, Smart
devices and access to the internet day and night
• Is fragmented and is increasingly difficult to reach:
– Doesn’t visit sites on a regular basis
– Reads e-mail sporadically
– Sets bill pay to automatic
– Relies on social networks for information sharing and
research
– Consumes information in bite sized pieces